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Better PR Now

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United States

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English


Episodes

Better PR Now 006 - Communication Researchers are Smart, so why can't they Communicate?

10/11/2017
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Discussion with Boston University's Dustin Supa on sharing research, and the importance of bringing Public Relations reasearch to the forefront. Better PR Now provides clarity so business leaders can communicate strategically, which creates competitive advantages for the business by creating favorable conditions that maximize long-term profits, by growing mutually beneficial relationships with the people you most depend on (employees, customers, suppliers), which creates opportunities...

Duration: 00:10:15


Better PR Now 005 - Steal the PR Secrets of These Podcaster Rock Stars

7/30/2016
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Mark recaps the public relations lessons, insights, tips, and tricks he learned at Podcast Movement 2016. Better PR Now is a podcast created for communicators, whether in public relations, public affairs, media relations, government relations, strategic communication, marketing, or corporate communications. Every episode delivers great insights, tips, and professional advice from some of the smartest, most experienced people in the field. Mark Phillips talks with top practitioners and...

Duration: 00:18:30


Better PR Now 004 - What's Wrong With PR: Prof. David Dozier & Lou Williams

6/13/2016
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Interview with Professor David Dozier (San Diego State University) and Lou Williams (Lou Williams Companies) as they identify what's wrong with Public Relations today, along with four corrective steps to take. Better PR Now is a podcast created for communicators, whether in public relations, public affairs, media relations, government relations, strategic communication, marketing, or corporate communications. Every episode delivers great insights, tips, and professional advice from some of...

Duration: 00:35:38


Better PR Now 003: Prof. Dustin Supa on The Dude Deficit

5/15/2016
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I caught up with Professor Dustin Supa of Boston University’s College of Communication. He was presenting the findings from a pilot research project that explored “The Dude Deficit” in undergraduate public relations classrooms. Why are so few young men choosing to major in Public Relations, as opposed to related fields like Marketing and Journalism? Dustin’s research points to an explanation and suggests some ways to address this issue. Better PR Now is a podcast created for communicators,...

Duration: 00:16:50


Better PR Now 002: Col. Mike Lawhorn on the power of "Why"

4/10/2016
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Col. Mike Lawhorn (Army public affairs) explains: The importance of asking “why?” How changing the words you use can have powerful results. Three key questions to guide your work. The importance of reading professionally. The importance of being a team player. How you can help the boss articulate the outcomes they are looking for. Why you should ask these 3 questions: What problem are we trying to solve? Why is this a problem we need to solve? What do you think it will look like when we...

Duration: 00:32:53


Better PR Now 001: Dylan Phillips on starting an advertising career

4/1/2016
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Dylan Phillips discusses the importance of formative research in brand communications, the power of storytelling, how to use specific online resources at just the right time, and the VCU Brandcenter experience. ---- Welcome to Better PR Now, Episode 1. I’m Mark Phillips and today we are talking with my son, Dylan Phillips. Now, before you start thinking this is just going to be one big bag of nepotism, there’s a reason I wanted to talk with Dylan, particularly at this time. When this...

Duration: 00:28:59


Better PR Now 000: Creating the Better PR Now podcast

3/12/2016
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Dr. Gwen Schiada interviews Mark Phillips to explain why he created the Better PR Now podcast. They examine the need for this podcast and how communication professionals will benefit from it. Better PR Now is a podcast created for communicators in public relations, public affairs, media relations, government relations, strategic communication, marketing, and corporate communications. Every episode delivers great insights, tips, and professional advice from some of the smartest, most...