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Episodes

B2A #48: Live Video Basics with Jenny Melrose

1/18/2018
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It’s tough to make a full-time business out of your blog, but that’s exactly what Jenny Melrose has done. She built her business by diversifying her income, including streams of revenue like sponsored posts, ads, and courses. And, she definitely knows how to use social media and other marketing methods to her greatest advantage. Today, I’m talking to Jenny about what she feels is the best marketing tool out there right now – live video. In our interview, Jenny explains why she feels that...

Duration: 00:21:49


B2A #47: Lighting a Path Forward with Alexa Federico

1/11/2018
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It’s hard to go through a big, difficult, life-changing event, one that changes the rest of your life forever. It’s even harder when there aren’t great resources out there to help you through that big event, and when it feels like you’re wandering around blindfolded, waving your arms in front of you as you search for your path forward. Today’s guest, Alexa Federico, decided she wanted to help people who have been diagnosed with Crohn’s Disease and Ulcerative colitis take that blindfold...

Duration: 00:22:27


B2A #46: Creating the Cookbook on Everyone's Wish List with Beth Nydick

1/4/2018
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Have you ever wondered what it would be like to create a book that’s on everyone’s wish list? To have everyone tell you, “I want that book!” whenever you describe it to them? That’s what blogger and author Beth Nydick has done. The book she co-wrote, Clean Cocktails, is already getting a ton of attention in the press, and it’s flying up the bestseller lists on Amazon and elsewhere. In our interview, Beth and I talk about what it’s like to work with a traditional publisher to produce a...

Duration: 00:21:38


B2A #45: Trends to Watch for in 2018

12/28/2017
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The end of the year is always a time for reflection and looking forward. In today's episode, I share what I think will be some of the top trends in authorship and self publishing in 2018, and how you can decide whether to follow those trends or not. I also help you plan out the main steps you should take if writing a book is one of your goals for 2018.

Duration: 00:25:42


B2A #44: Live Events for Authors with Clare Marshall

12/21/2017
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I’m very excited to feature a repeat guest in this episode, Clare Marshall. Clare is a true expert in everything publishing and I’m really excited to have her back on. In our first interview, which you can listen to in episode 26, Clare and I talked about a lot of topics related to publishing, including how to get started and tips for designing your book. We also talked briefly about using in-person events to promote and sell your book, and I’m so excited that Clare has agreed to come back...

Duration: 00:49:14


B2A #43: Write Your Book like a Pro with Gabriela Pereira

12/14/2017
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I’m excited to have author and writing expert Gabriela Pereira back on the show. Gabriela is an expert on all things writing, and she helps aspiring authors create books that their readers truly enjoy. You can hear our first interview in Episode 24, where we talked about why she created her brand, DIY MFA, why she chose to work with a traditional publisher, and more. In this interview, we’re diving into planning and writing a book. Gabriela has created a framework for creating a truly...

Duration: 00:47:28


B2A #42: SPECIAL EPISODE - Make Your Content Go Viral with Nicole Culver

12/11/2017
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Learn how you can make your content go viral in 2018 with Nicole Culver's Viral Content Summit! Sign up with my affiliate link at bloggertoauthor.com/viral and get two amazing bonuses: a paperback copy of my book, Blogger to Author: Turn Your Content into a Book, and a 30-minute 1-on-1 strategy session with me!

Duration: 00:16:53


B2A #41: Mindset for Authors with Jaclyn Mellone

12/7/2017
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This episode is about something that I’ve been thinking about a lot lately: mindset. It’s easy to brush off mindset as one of those ‘woo woo’ things that you don’t really need. But, let me tell you that working to improve my mindset when it comes to the value I provide and what my work and services are worth has completely transformed my business. So, I hope that you’ll really take this episode to heart. To help us learn more about mindset and entrepreneurship, I’m truly honored to...

Duration: 00:33:17


B2A #40: The Power of Collaboration for Authors with Kirsten Oliphant

11/30/2017
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I love featuring fellow entrepreneurs in the authorship and publishing space on the podcast, and in this episode I have a special treat for you. I’m honored to feature an interview with Kirsten Oliphant, who is a true expert when it comes to writing, self-publishing, and all things communications. You probably already subscribe to her podcast, Create If Writing (and if you don’t, you should), where she gives her listeners lots of great tips for putting stellar books out into the world. In...

Duration: 00:42:20


B2A #39: Design Your Book Like a Pro with LeAnna Weller Smith

11/22/2017
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Self-publishing is more popular than ever, which means more and more writers and authors are DIYing all aspects of their books, including designing the books themselves. Unfortunately, sometimes self-designed books are pretty obvious, especially self-designed book covers. But don’t worry, you’re not fated to have a mediocre (or worse) book cover or interior. In this episode, I’m honored to feature an interview with professional designer LeAnna Weller Smith. LeAnna has decades of...

Duration: 00:28:27


B2A #38: Why You Should Write 'Every Single Day' with Bradley Charbonneau

11/10/2017
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What’s something that you do every single day that has contributed to your success? Do you check in with your followers on Facebook or Instagram to build engagement on those platforms? Do you look for sponsored post opportunities? The little things we do every single day can lead to huge successes, both personally and in our businesses. Small actions lead to big results. In this episode, I’m excited to feature an interview with a repeat guest, Bradley Charbonneau. In Episode 8 of the...

Duration: 00:32:20


B2A #37: Legal Protection for Authors with Danielle Liss

11/3/2017
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This episode is all about the one topic that strikes fear into every blogger or entrepreneur’s heart: legal issues. I think a lot of us instinctively avoid thinking about potential legal problems because we’re afraid to think about our legal vulnerabilities and the issues they can bring. Unfortunately, avoiding the problem doesn’t make it go away. Luckily, today’s guest can help. I’m so excited to feature an interview with Danielle Liss, esquire in Episode 37 of the Blogger to Author...

Duration: 00:26:36


B2A #36: The Power of Publicity with Amanda Berlin

10/28/2017
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You’ve written an amazing book, or you’re working on writing one. You have an important message that the world needs to hear. In fact, you’re so passionate about spreading this message that you’ve started to try to think of ways to bring it to more people. You want to get your book in the hands of more readers. What you need is publicity. But how do you even get started? Where do you begin to bring more attention to your book, your business, and your message? Should you just start to cold...

Duration: 00:46:07


B2A #35: Sharing Your Message with Linda Mitchell

10/20/2017
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For most of the authors (especially non-fiction authors) I’ve interviewed, the biggest motivator to publish their book was that they had a message to share. They knew the world needed that message, needed the expertise that only they could share in their own unique way. Deep down, these authors knew that the world would be a better place with their message in it. That desire to serve, that desire to spread that message is what kept inspiring them to write and publish their books. This...

Duration: 00:31:05


B2A #34: Turn Your Book into a Course with Jennifer Shreckengost

10/19/2017
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If you’re following or listening to the Blogger to Author Podcast, you’re probably at least thinking about making money online, and making money from your blog. Whether you started out with the intention of trying to make money, or whether you started out simply wanting to share your passion, many bloggers dream about making their blog a part-time or even full-time job. Most bloggers also start out by focusing on sponsored posts. If you’re going to make a living from working with brands,...

Duration: 00:31:15


Boost Your Biz with a Cookbook with Brittany Suell

10/5/2017
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I think this episode is going to be of particular interest to those of you who are recipe creators, whether you’re a food blogger or you just share occasional recipes on your blog or social media. Many of you have probably thought about creating a cookbook. Some of you may even have a digital cookbook that you sell on your website as a PDF. Whether you’ve actually put together or you’re simply dreaming of doing it someday, I think you’re going to enjoy this episode. In Episode 33 of the...

Duration: 00:32:40


B2A #33: Boost Your Biz with a Cookbook with Brittany Suell

10/5/2017
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I think this episode is going to be of particular interest to those of you who are recipe creators, whether you’re a food blogger or you just share occasional recipes on your blog or social media. Many of you have probably thought about creating a cookbook. Some of you may even have a digital cookbook that you sell on your website as a PDF. Whether you’ve actually put together or you’re simply dreaming of doing it someday, I think you’re going to enjoy this episode. In Episode 33 of the...

Duration: 00:32:40


B2A #32: Search Engine Optimization for Authors with Glenneth Reed

9/28/2017
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If you're running a blog or business online, you know how important search engine optimization is. But, many authors tend to forget about the importance of SEO because they're focusing on finding new readers on social media or setting up book signings. Smart authors realize that potential readers are searching for their books on both Amazon and Google, and they implement an SEO strategy to help them sell more books. In Episode 32 of the Blogger to Author Podcast, I'm excited to feature...

Duration: 00:29:22


B2A #31: The Top 10 Reasons Why You Need a Book

9/28/2017
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I know there are some of you out there who are still in the "someday" camp—you want to write a book...SOMEDAY. Or, maybe you just don't think that's something you need to do right now and that a book can wait a few years. In this episode, I walk you through 10 reasons why you need to get your book out into the world and do it now. Your book will really help launch your blog and business to the next level, and I don't want you to wait to get that momentum. So, if you're still not sure that...

Duration: 00:18:05


B2A #30: Finding Your Purpose by Re-Purposing with Marsha Apsley

9/18/2017
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Sometimes you have a message to share with the world, but you're not sure how to get it in front of a wider audience. Marsha Apsley had always had a passion for helping others, and she had pursued that passion as she grew her blog and her private Facebook group. Like many of you, she had always dreamed of becoming an author, but had told herself that she'd work on that dream "someday" because she thought the process would be too difficult. Then, she ran a 40-day challenge that her group...

Duration: 00:30:24

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