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Many publishers are interested in bundling ebooks and print books, but don't know where to start. Will ebook bundling erode traditional ebook sales? Which price points are most likely to attract readers to bundle their books? Can ebook bundling be used as a discoverability strategy? And, what are the different options available to publishers who want to start offering print and ebook bundles? Mary Alice Elcock of BitLit will present answers to these questions and more, along with further insights into the book bundling market. Presented by Mary Alice Elcock (BitLit) at Tech Forum 2015 / BookNet Canada / March 12, 2015

Many publishers are interested in bundling ebooks and print books, but don't know where to start. Will ebook bundling erode traditional ebook sales? Which price points are most likely to attract readers to bundle their books? Can ebook bundling be used as a discoverability strategy? And, what are the different options available to publishers who want to start offering print and ebook bundles? Mary Alice Elcock of BitLit will present answers to these questions and more, along with further insights into the book bundling market. Presented by Mary Alice Elcock (BitLit) at Tech Forum 2015 / BookNet Canada / March 12, 2015
More Information

Location:

Canada

Description:

Many publishers are interested in bundling ebooks and print books, but don't know where to start. Will ebook bundling erode traditional ebook sales? Which price points are most likely to attract readers to bundle their books? Can ebook bundling be used as a discoverability strategy? And, what are the different options available to publishers who want to start offering print and ebook bundles? Mary Alice Elcock of BitLit will present answers to these questions and more, along with further insights into the book bundling market. Presented by Mary Alice Elcock (BitLit) at Tech Forum 2015 / BookNet Canada / March 12, 2015

Language:

English


Episodes

Keywords and Second Story Press

9/25/2017
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Second Story Press is serious about keywords. Allie Chenoweth, Marketing & Promotions Coordinator, joins us to talk about their approach on this month's podcast. Links: Demystifying the Inner Workings of Amazon Keywords: https://www.youtube.com/watch?v=xlaZ6xIuRnc Google Ngram: https://books.google.com/ngrams

Duration: 00:26:45


Television Adaptations and the Books They Are Based On

8/29/2017
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To help distract us from all our Game of Thrones feelings, we sat down with Evan Munday, children's author and Community Manager at TYPE Books, to discuss the influence of television adaptations on book buying habits of their viewers. Are viewers inclined to head towards bookstores after watching their favourite series? Do television tie-in covers matter? We talk stats, shows, and lots more. Find more details (and fun graphs!) at...

Duration: 00:25:46


The Canadian book industry 150 years later

7/20/2017
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To help celebrate Canada's 150th birthday, we sat down with Sue Carter, Editor-in-Chief at Quill & Quire, Canada's magazine for the book publishing industry, to talk about the current state of the publishing landscape and what challenges we're facing. We also discuss some statistics from our most recent research reports, including what book buyers think of Canadian books and who the most well known Canadian author is. And, of course, we speculate on what the book industry might look like...

Duration: 00:32:47


Ebook Apps from the Inside Out

6/19/2017
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Micah Bowers, Founder and CEO of Bluefire, was a speaker at ebookcraft 2017. His talk, titled Ebook Apps from the Inside Out, is an exploration of the past, present, and future evolution of ebook reading applications and how that impacts and informs the art and craft of creating ebooks. We hope you enjoy it as much as we did.

Duration: 00:42:30


Advanced sales strategies for selling diverse books

4/13/2017
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In this panel from Tech Forum 2017, panelists Léonicka Valcius, John Toews, and Tan light discuss how to effectively market and sell diverse book lists. This discussion goes beyond championing diverse books because it's the latest trend to acknowledging it as a business priority. They tackle how to identify the right tools and strategies to get diverse books into the hands of readers, while addressing the obstacles and assumptions that stand in the way of that goal.

Duration: 00:44:23


The Irresistible Opportunity: McSweeney's Approach to Repurposing Content

3/15/2017
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When other resources are in short supply, the one thing all publishers always have more than enough of is content. So how do you maximize that resource to help you reach new audiences? As a preview of the panel he'll be joining at our Tech Forum conference on March 24 in Toronto, McSweeney's Jordan Bass joins us on the podcast this month to talk about their approach to repurposing content.

Duration: 00:19:05


A Look Back at 2016

1/31/2017
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In this mini episode, we run through the bookish highlights of 2016, including the current size of the Canadian book market, industry updates, and new research on consumer buying habits.

Duration: 00:08:38


Why the Print Book Won't Die: Part 2

12/12/2016
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In the second part of our series on the print book and why it won't be going away any time soon, we talk with David Sax, the author of the new book, The Revenge of Analog: Real Things and Why They Matter. With the recent resurgence of brick-and-mortar bookstores and the plateauing of ebook sales, David sees a bright future ahead for physical books and the people who love them.

Duration: 00:14:09


Why the Print Book Won't Die: Part 1

11/25/2016
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Is the print book as a technology underrated? In this month's episode, Joanne McNeish, a professor who studies the resilience of incumbent technologies, discusses why readers prefer print books, the challenges ebooks will have to overcome to be more competitive, and why we shouldn't expect physical books to ever be replaced entirely. Stay tuned for Part 2 in December 2016.

Duration: 00:40:48


The audiobook gets its groove back

7/26/2016
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Long live the audiobook! Thanks to smartphones, podcasts, and our oh-so-busy lives, the digital audiobook is making a comeback. We talk with some industry players to discuss the format's reinvention, how the industry is adapting to increased demand, and where Canadian-produced audiobooks fit into all this. Hungry for more data? Keep an eye on the BookNet Canada Blog in the coming weeks for more results from our research: booknetcanada.ca/blog.

Duration: 00:37:29


How price weaves into reader engagement - Nathan Maharaj - Tech Forum 2015

6/23/2015
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Is there a difference between readers who mainly purchase heavily discounted ebooks versus those who pay full price? How about readers who purchase an ebook as soon as it's available, compared to readers who wait until the ebook price drops in correspondence with the trade paper release? What about readers who make spontaneous purchases, like Daily Deals? In this presentation, Kobo Director of Merchandising Nathan Maharaj weighs in on what Kobo has learned about the relationship between...