Booming Your Bottom Line-logo

Booming Your Bottom Line

7 Favorites

Industry experts Mark Hager & Aaron Murphy dive deep into owning, running and profiting from a small business that serves these older consumers. Boomers control more money than any other demographic and by 2030, nearly 20% of America's population will be over 65 years old. Growing your aging Boomer customer base can be incredibly profitable and personally rewarding. Learn business strategies, small business tips, how to find and keep older customers, marketing, building authority and trust, and much more. By acting on the step-by-step information just for small business owners, you can strengthen your company, grow it beyond your imagination and leave a legacy in your community.

Industry experts Mark Hager & Aaron Murphy dive deep into owning, running and profiting from a small business that serves these older consumers. Boomers control more money than any other demographic and by 2030, nearly 20% of America's population will be over 65 years old. Growing your aging Boomer customer base can be incredibly profitable and personally rewarding. Learn business strategies, small business tips, how to find and keep older customers, marketing, building authority and trust, and much more. By acting on the step-by-step information just for small business owners, you can strengthen your company, grow it beyond your imagination and leave a legacy in your community.
More Information

Location:

Sevierville, TN

Description:

Industry experts Mark Hager & Aaron Murphy dive deep into owning, running and profiting from a small business that serves these older consumers. Boomers control more money than any other demographic and by 2030, nearly 20% of America's population will be over 65 years old. Growing your aging Boomer customer base can be incredibly profitable and personally rewarding. Learn business strategies, small business tips, how to find and keep older customers, marketing, building authority and trust, and much more. By acting on the step-by-step information just for small business owners, you can strengthen your company, grow it beyond your imagination and leave a legacy in your community.

Language:

English


Episodes

Driverless Cars And Your Future 50+ Business

8/23/2016
More
What do driverless cars have to do with your business? Join us for week two of our look into the future to help you navigate what’s coming that will impact your local business in the Longevity Economy. The post Driverless Cars And Your Future 50+ Business appeared first on Booming Your Bottom Line.

Duration: 00:09:58


Crystal Balls & the Future, Ya’ll

8/15/2016
More
It would be nice if you had a crystal ball … where you could gaze into the future and know exactly what was going to happen? Listen in as we talk about gauging what the future holds for business in the Longevity Economy, and how you can prepare. The post Crystal Balls & the Future, Ya’ll appeared first on Booming Your Bottom Line.

Duration: 00:10:15


The Business of Aging: It’s not just a BEDPAN Business

8/9/2016
More
Today we're talking about the future that is the Longevity Economy ... what it is, what it means for your business & what you should do about it. The post The Business of Aging: It’s not just a BEDPAN Business appeared first on Booming Your Bottom Line.

Duration: 00:10:27


To Stop Ageism … You Have To Stop Being An Ageist, First

8/2/2016
More
We’re starting to hear a lot about ageism in the news. Learn what it really is, how it may be affecting your business & what to do about it. The post To Stop Ageism … You Have To Stop Being An Ageist, First appeared first on Booming Your Bottom Line.

Duration: 00:11:55


12 Trends That Might Save Your Business From A Slow Death

7/26/2016
More
Trends don’t always mark the path, but they can be signs of where things are going or what you should focus on with your business. In today’s episode, we’re going to look at 12 trends you should think about in relation to your business serving Boomers. The post 12 Trends That Might Save Your Business From A Slow Death appeared first on Booming Your Bottom Line.

Duration: 00:09:29


Owners Chat w/ Michael A. Thomas, FASID, CAPS – Designer, Author, Co-Founder DAASE

7/19/2016
More
This week on Owners Chat is our special guest Michael A. Thomas, FASID, CAPS. Listen in as Michael gives you the benefit of his decades of experience to help you serve your customers better, and build your business, so you're ready for the future. The post Owners Chat w/ Michael A. Thomas, FASID, CAPS – Designer, Author, Co-Founder DAASE appeared first on Booming Your Bottom Line.

Duration: 00:47:41


New Boomer Marketing Data, Going Ageless & Media Drama

7/12/2016
More
This week we're covering recent industry news, including retirement communities, what Boomers want in their next home, the negative media slant used to talk about Boomers, the financial problems Boomers are facing, architecture for Boomers & more. The post New Boomer Marketing Data, Going Ageless & Media Drama appeared first on Booming Your Bottom Line.

Duration: 00:12:06


Owners Chat w/ Louis Tenenbaum, President Homes Renewed, Aging in Place Authority, Speaker

6/28/2016
More
A new Owners Chat with Louis Tenenbaum, Founder and President of Homes Renewed, Aging in Place Authority, Remodeler, and Speaker. The post Owners Chat w/ Louis Tenenbaum, President Homes Renewed, Aging in Place Authority, Speaker appeared first on Booming Your Bottom Line.

Duration: 00:42:07


Owners Chat w/ Karen Sands, GeroFuturist, Longevity Economy Thought Leader, Speaker & Author

6/20/2016
More
This Owners Chat we feature Karen Sands, the leading GeroFuturist & thought leader on the Longevity Economy, author, consultant & speaker. The post Owners Chat w/ Karen Sands, GeroFuturist, Longevity Economy Thought Leader, Speaker & Author appeared first on Booming Your Bottom Line.

Duration: 00:42:29


Owners Chat w/ Scott Blakley, President & CEO Livewell Home Safety Solutions

6/14/2016
More
Scott Blakley is President & CEO of Livewell Home Safety Solutions & Grabcessories. Listen in as Scott talks about running a company in this market, and dishes out some insight for business owners. The post Owners Chat w/ Scott Blakley, President & CEO Livewell Home Safety Solutions appeared first on Booming Your Bottom Line.

Duration: 00:28:38


Owners Chat With Dr. Bob Rausch – Energy Drive Leader

6/6/2016
More
Dr. Bob Rausch, Ph.D. is founder of Energy Driven Leader Inc, where he uses his 30 years of Clinical Psychology work in executive & entrepreneur coaching. The post Owners Chat With Dr. Bob Rausch – Energy Drive Leader appeared first on Booming Your Bottom Line.

Duration: 00:41:59


Owners Chat w/ Judy Rough, CSA – Senior Director of Strategic Alliances SCSA

5/31/2016
More
Judy Rough, CSA on this episode of Owners Chat. Judy is the Senior Director of Strategic Alliances for the Society of Certified Senior Advisors (SCSA), serial small business owner, and sought-after instructor on professional networking. The post Owners Chat w/ Judy Rough, CSA – Senior Director of Strategic Alliances SCSA appeared first on Booming Your Bottom Line.

Duration: 00:41:33


Trust Is The Key To Profits – Lessons From ASA 2016 Conference

5/17/2016
More
This week we talk about the takeaways from the presentation Ken Dychwald had at the 2016 American Society on Aging. Some great insight about the Boomer customer & how to capitalize on it for your business. The post Trust Is The Key To Profits – Lessons From ASA 2016 Conference appeared first on Booming Your Bottom Line.

Duration: 00:15:03


Owners Chat with Kim Walker, Founder of Silver Group, Author, Industry Expert

5/9/2016
More
BYBL Owners Chat with Kim Walker, Founder of the Asia Pacific consultancy Silver Group, author, and co-creator of the Age Friendly Toolset, iPad apps to help company's determine how friendly they are for older customers. The post Owners Chat with Kim Walker, Founder of Silver Group, Author, Industry Expert appeared first on Booming Your Bottom Line.

Duration: 00:47:04


Owners Chat with Tema Frank, Author, Consultant, Customer Experience

4/26/2016
More
Tema Frank is a best-selling author, international speaker & consultant. Listen in as we discuss the ins-and-outs of customer experience, and how it can improve your company. The post Owners Chat with Tema Frank, Author, Consultant, Customer Experience appeared first on Booming Your Bottom Line.

Duration: 00:23:27


Arrogance + Ignorance = The Small Business Stalemate

4/19/2016
More
Some professionals seem to make a shift from “learning & growing” to “judging & knowing”. That can be risky. Explore the ideas of learning, humility & effort. These all tie into the bigger picture of being the master our future serving the Boomers. The post Arrogance + Ignorance = The Small Business Stalemate appeared first on Booming Your Bottom Line.

Duration: 00:14:37


Owners Chat with Mary Furlong, What’s Next Boomer Business Summit, Entrepreneur, Author

4/11/2016
More
We've got a real treat for you today on Owners Chat. Our guest is Mary Furlong, President and CEO of Mary Furlong & Associates (MFA), and is a leading authority on the longevity marketplace. For the past 13 years, Mary has produced the industry-leading What’s Next Boomer Business Summit and the Silicon Valley Boomer Venture Summit. She has appeared on NBC, CBS, and NPR and is an advisor to the Ziegler Link•age Longevity Fund, LP. If you've never listened to one of our shows, this is the...

Duration: 00:40:22


3 Cliches You Sell Your Clients, But Don’t Heed Yourself

4/5/2016
More
Listen in to this week's episode as Aaron talks about the three cliche's you're probably telling your customers, but most not likely following yourself. Chances are, it is affecting your business (and, your profit). The post 3 Cliches You Sell Your Clients, But Don’t Heed Yourself appeared first on Booming Your Bottom Line.

Duration: 00:16:15


5 Stumbling Blocks Keeping You From Success

3/28/2016
More
Today we’re talking about 5 stumbling blocks that are keeping you from reaching the success you want. We've learned these from the thousands of small business owners serving Boomers over the years. Listen in and learn what they are. The post 5 Stumbling Blocks Keeping You From Success appeared first on Booming Your Bottom Line.

Duration: 00:12:17


Hacking Your Way To Success

3/15/2016
More
Today, we’re going to talk about hacking. Not computer hacking … business and solution hacking. How to hack your way to success one creative solution at a time. The post Hacking Your Way To Success appeared first on Booming Your Bottom Line.

Duration: 00:11:23

See More