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Brand Experience Podcast

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Location:

United States

Language:

English

Contact:

3124450576


Episodes

EP033: The Missing Ingredient in Your Brand Experience

12/12/2017
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In episode 33, Benjamin reviews a recent study conducted to better understand how consumer messaging is perceived by millennials and three key takeaways you can implement into your own organization. Show Notes The average American looks at their phone 46 times a day. You may be above average. Consumer messaging has changed forever – and […] The post EP033: The Missing Ingredient in Your Brand Experience appeared first on BrandedWorld.co.

Duration: 00:14:15


EP032: The Hidden Psychology in Your City, Affecting Your Experiences

11/28/2017
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In episode 32, Benjamin dives into the hidden psychology in your city. Winston Churchill said it best: “We shape our buildings and afterward our building shapes us.” Show Notes Why is it that some built environments feel safe, calm, and relaxing while others feel stressful? In new research presented at this year’s Conscious Cities Conference […] The post EP032: The Hidden Psychology in Your City appeared first on BrandedWorld.co.

Duration: 00:21:35


EP031: 5 Things I'm Grateful For

11/21/2017
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In episode 31, Benjamin shares 5 things he is grateful for. Happy Thanksgiving! Show Notes In the spirit of Thanksgiving (one of my favorite holidays), I wanted to take time to share five things I am truly grateful for. I don’t think we stop and acknowledge enough where we’ve been, where we are headed, and […] The post EP031: 5 Things I’m Grateful For appeared first on BrandedWorld.co.

Duration: 00:16:28


EP030: Major Milestone + 3 Tech Trends Shaping the Future of Brands

11/14/2017
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In episode 30, Benjamin celebrates a major milestone for the podcast, plus reflects on three tech trends he wrote about in November 2016 and discusses if they are still relevant. Show Notes Last year, around this time in November, I published a blog post on three tech trends shaping the future of brands. In […] The post EP030: 3 Tech Trends Shaping the Future of Brands appeared first on BrandedWorld.co.

Duration: 00:15:15


EP029: Understanding the New LinkedIn Experience

11/7/2017
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In episode 29, Benjamin reflects on the new LinkedIn experience, what has changed, and how you can boost your profile to all-star status. Show Notes Have you noticed how LinkedIn has been changing? Only 29% of adults in the US are actively on LinkedIn. That provides you a big opportunity to carve out your niche […] The post EP029: Understanding the New LinkedIn Experience appeared first on BrandedWorld.co.

Duration: 00:21:19


EP028: Why Your Brand Persona Matters

10/31/2017
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In episode 28, Benjamin shares why you should hire for enculturability instead of cultural fit. Plus, learn three questions to ask during the hiring process. Show Notes Consumers, more than ever, are in search of something more than a product or service. They are in search of a brand that shares their same values, that […] The post EP028: Why Your Brand Persona Matters appeared first on BrandedWorld.co.

Duration: 00:19:05


EP027: Why You Should Hire for Enculturability

10/24/2017
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In episode 27, Benjamin shares why you should hire for enculturability instead of cultural fit. Plus, learn three questions to ask during the hiring process. Show Notes These days, companies are hyper-focused on hiring for “cultural fit.” You, know candidates that reflect and adapt to the company’s core beliefs, attitudes, and behaviors. In addition, they […] The post EP027: Why You Should Hire for Enculturability appeared first on BrandedWorld.co.

Duration: 00:19:05


EP025: 9 UX Strategies to Improve Your Brand Experience

10/10/2017
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In episode 25, Benjamin shares how UX design impacts the brand experience you are delivering to your customers. Learn 9 UX strategies that you can implement to improve your brand experience. Show Notes UX design is the basis for why and how customers choose to interact and experience your brand. From a phone call to […] The post EP025: 9 UX Strategies to Improve Your Brand Experience appeared first on BrandedWorld.co.

Duration: 00:27:02


EP024: Why Customer Service Does Not Equal Brand Experience

10/3/2017
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In episode 24, Benjamin shares why customer service does not equal brand experience. Plus, you’ll learn three actions you can take to improve your brand experience, leading to higher customer retention, profits, and deeper relationships. Show Notes How do you define the brand experience? It is the sum of all interactions a customer has with […] The post EP024: Why Customer Service Does Not Equal Brand Experience appeared first on BrandedWorld.co.

Duration: 00:16:41


EP023: 3 Keys to Fostering a Work Environment that Breeds Creativity

9/26/2017
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In episode 23, Benjamin discusses three keys to fostering a work environment that breeds creativity. Show Notes Disney Institute recently featured an interesting read: 3 Keys to Fostering a Work Environment that Breeds Creativity. Being one of my favorite brands, I read on learn that at the Disney Institute, they believe that for an organization […] The post EP023: 3 Keys to Fostering A Work Environment that Breeds Creativity appeared first on BrandedWorld.co.

Duration: 00:14:14


EP022: How Cultural Diversity Impacts the Brand Experience with Louis Byrd

9/19/2017
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In episode 22, cultural brand strategist Louis Byrd is a guest on the Brand Experience Podcast to discuss how cultural diversity impacts the brand experience. Show Notes In this episode, we welcomed our first guest to the podcast, Louis Byrd. Louis is an electrical engineer turned principal consultant and cultural brand strategist leading day-to-day operations at […] The post EP022: How Cultural Diversity Impacts the Brand Experience with Louis Byrd appeared first on BrandedWorld.co.

Duration: 00:25:33


EP021: Why Retailers Should Embrace the Showroom Brand Experience

9/12/2017
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Retailers are struggling to keep customers in their stores and shopping centers. As foot traffic declines, what can retailers do to improve their store performance? In episode 21, Benjamin shares his perspective on why retailers should embrace the showroom brand experience. Show Notes Traditional retailers have worried for years about the consumer going to physical stores […] The post EP021: Why Retailers Should Embrace the Showroom Brand Experience appeared first on BrandedWorld.co.

Duration: 00:14:18


EP020: 3 Uncomfortable Truths About Values

9/5/2017
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In episode 20, Benjamin shares 3 uncomfortable truths about defining your company’s values. While the process may sound easy (it’s not) on the surface, there are several factors that go into developing values that guide you towards your purpose, dictate how you do things, define who you are and who you aspire to be. Show Notes Your […] The post EP020: 3 Uncomfortable Truths About Values appeared first on BrandedWorld.co.

Duration: 00:15:27


EP019: 3 Key Benefits of Creating a Customer Journey Map

8/29/2017
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In episode 19, Benjamin shares 3 key benefits to creating a customer journey map and how it can enhance the brand experience you deliver to your customers. Show Notes The customer experience should always be improved upon. To provide a well-thought out, intentional customer experience, the brand must take the time and care needed to understand their […] The post EP019: 3 Key Benefits of Creating a Customer Journey Map appeared first on BrandedWorld.co.

Duration: 00:16:32


EP 018: 7 Reasons Science Says to Pay for Experiences, Not Things

8/22/2017
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In episode 18, Benjamin shares 7 reasons backed by science why you should pay for experiences and not things. Learn why the experiences you have, give you a stronger sense of who you are, bring you closer to others and make you happier. Show Notes When you think about going on vacation, it can be hard to […] The post EP 018: 7 Reasons Science Says to Pay for Experiences, Not Things appeared first on BrandedWorld.co.

Duration: 00:18:36


3 Ways to Turn Around Your Struggling Social Media Campaigns

8/15/2017
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In episode 17, Benjamin breaks down and discusses three areas where your social media campaigns may not be performing as well as they could. Learn what these areas are and how to improve your social media campaigns. Show Notes Having a presence online is one of the fastest ways to increase your brand awareness. […] The post 3 Ways to Turn Around Your Struggling Social Media Campaigns appeared first on BrandedWorld.co.

Duration: 00:19:19


EP016: 4 Ways to Combat Fear and Live Your Dreams

8/8/2017
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In episode 16, Benjamin passionately calls on entrepreneurs to face fear and live their dreams. In this episode, learn four ways to combat fear. Show Notes As entrepreneurs, we all deal with fear. It can be paralyzing, frustrating, and limit your growth. But it doesn’t need to. In this episode, you’ll learn: Why your […] The post EP016: 4 Ways to Combat Fear and Live Your Dreams appeared first on BrandedWorld.co.

Duration: 00:20:14


EP015: From Product to Brand: How to Develop a Brand Identity Road Map

8/1/2017
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In episode 15, Benjamin breaks down the concept of brand identity – not in visual communications terms, but in understanding who the brand is, what it stands for, and why it exists in the marketplace. You’ll learn the five steps to developing a brand identity road map that can help your brand stand out from […] The post EP015: From Product to Brand: How to Develop a Brand Identity Road Map appeared first on BrandedWorld.co.

Duration: 00:20:25


EP014: Are Ghost Restaurants the Next Big Thing?

7/25/2017
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In episode 14, Benjamin talks about a new breed of restaurant. One that doesn’t exist on your neighborhood street corner or inside of a mall. One that doesn’t have a physical space customers can access. The restaurant solely exists online. They are called ghost restaurants – are they the next big thing? Show Notes When […] The post EP014: Are Ghost Restaurants the Next Big Thing? appeared first on BrandedWorld.co.

Duration: 00:20:33


EP013: How Your Brand Promise Determines Future Company Direction

7/18/2017
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In episode 13, Benjamin talks about how your brand promise is much more than what you consistently deliver to your customers. It is a strategic tool that helps determine the future direction of your company. Show Notes When a brand makes a promise, customers hold the brand to that standard. The promises you make can […] The post EP013: How Your Brand Promise Determines Future Company Direction appeared first on BrandedWorld.co.

Duration: 00:13:46

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