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Brand Newsroom Marketing Podcast

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Location:

Australia

Language:

English

Contact:

+447922736382


Episodes

Offline influence is more important than online influence

1/15/2018
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Are we all so focused on our online influence that we’ve forgotten actual human interaction is not just important, but an incredibly effective way to market? PR Warrior Trevor Young joins Nic and Sarah for a conversation about taking your online influence offline in order to market more effectively. Links you might need original blog postYou Are the Media ConferenceDan HatchDionne LewJay AcunzoJonathan Crossfield On My Desk You Are the Media podcastHow to Make Good People Great Leaders...

Duration: 00:24:27


BNR 174: These are a few of our favourite things (from 2017)

1/8/2018
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Being the New Year, James, Nic and Sarah are in a reflective mood. Today they discuss some of their favourite things from 2017 – including the best things they read, watched or heard. Links you might need A Piece of the WorldThe RoadUsEar Hustle Phoebe’s CallS-TownI Heart RadioTuneIn RadioNudgeFortunately with Fi and JaneHappy ValleyFortitudeGame of ThronesSurvivor AustraliaLine of DutyThe Good Fight Brand Newsroom is a marketing podcast for anyone who has a say in the way companies are...

Duration: 00:21:29


BNR 173: Marketing in 2017: how did we do?

1/1/2018
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Marketing magazine editor Ben Ice once again joins Nic and Sarah for a look back at the year in marketing. In particular, did we manage to represent more diverse groups of people in our marketing? On My Desk Teen Vogue Twitter feedSpaceteam Brand Newsroom is a marketing podcast for anyone who has a say in how companies are communicating — covering marketing, content marketing, public relations, media, branding and advertising.

Duration: 00:27:33


BNR 172: How to survive a tough media interview

12/25/2017
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Something terrible has happened. You’re in the press for all the wrong reasons. The media is after you. You have to comment. What do you say? How do you survive a tough interview? On My Desk 800 CEO ReadsDecide. Act.Spectator’s Coffee House Shots Brand Newsroom is a marketing podcast for anyone who has a say in the way companies are communicating — covering marketing, content marketing, public relations, media, branding and advertising.

Duration: 00:22:50


BNR 171: 9 things we wish we'd known earlier in our careers

12/18/2017
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Recently James, Nic and Sarah talked about the best marketing, media and business lessons they’d each learned over the course of their careers. It was a really popular episode so this week they look at the three things they wish they’d know about marketing, media, or business when they were just starting out. On My Desk this speechNewStatesman Brand Newsroom is a marketing podcast for anyone who has a say in the way companies are communicating — covering marketing, content marketing,...

Duration: 00:19:44


BNR 170: Why you probably need social media training

12/11/2017
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We probably all need a bit of social media training for our businesses. That’s according to Megan Del Borrello, director of Gloss Marketing Communications, who says all too often, brands are getting their social media wrong. She joins Nic and James for a discussion about how companies can get their social media right. On My Desk Clarity, Simplicity, SuccessJust Rock It Brian Grazer’s book A Curious Mind: The Secret to a Bigger Life Brand Newsroom is a marketing podcast for anyone who has...

Duration: 00:21:40


BNR 169: How to consume media so you really know what's going on

12/4/2017
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Brand Newsroom's producer, Dan Hatch, joins the team for a chat about how the media is working these days and, more importantly, how we should consume it so that we actually know what's going on. On My Desk The Project Rots from the Headcom Things I Mean to Know F****** Apostrophes Brand Newsroom is a marketing podcast for anyone who has a say in how companies are communicating — covering marketing, content marketing, public relations, media, branding and advertising.

Duration: 00:22:10


BNR 168: How to use games to drive profitable business outcomes (no really)

11/28/2017
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Brands are using computer games to drive business outcomes from customer engagement and profit to brand awareness. To tell us how they’re doing it we’re joined by the managing director of Stirfire Studios, Vee Pendergrast. Her company makes games for business, non-government organisations and government. On My Desk emojipediaGame Hugs Brand Newsroom is a marketing podcast for anyone who has a say in how companies are communicating — covering marketing, content marketing, public relations,...

Duration: 00:23:10


BNR 167: Marketing’s unicorn: Why we’re all looking for a generalist-specialist

11/21/2017
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What is a unicorn in the marketing world? Astrid Fackelmann is director of stakeholders at acQuire Technology Solutions and she joins Nic and Sarah to explain. She also gives her insights into branding and brand strategy. On My Desk Brain PickingsSpacetoCoThe Brand GapEmotional Intelligence Brand Newsroom is a marketing podcast for anyone who has a say in how companies are communicating — covering marketing, content marketing, public relations, media, branding and advertising. Show notes...

Duration: 00:22:41


BNR BONUS: CMI Benchmarks, Budgets & Trends Report 2018

11/15/2017
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The gang has gathered for a special BONUS edition of Brand Newsroom to discuss the Content Marketing Institute’s Benchmarks, Budgets and Trends Report for Australia for 2018. Links you might need here Brand Newsroom is a marketing podcast for anyone who has a say in how companies are communicating — covering marketing, content marketing, public relations, media, branding and advertising.

Duration: 00:20:09


BNR 166: Chris Ashmore on podcasting best practice

11/13/2017
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Podcasting is becoming more popular. Anyone can create one, but how do you ensure you’re successful? What is podcasting best practice? James, Nic and Sarah are joined by business development manager at Melbourne-based BE Media Productions — and host of the BE Podcasting podcast — Chris Ashmore. On My Desk Pompey Elliott at War, in His Own Words Talking BusinessPod to PodFortunately with Fi and Jane Brand Newsroom is a marketing podcast for anyone who has a say in how companies are...

Duration: 00:26:05


BNR 165: The 9 best marketing, media and business lessons we ever learned

11/6/2017
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James, Nic and Sarah each share the three best lessons they’ve learned during their long careers in the media and marketing space. They share their tips on management, writing skills, audience, marketing, media, public relations and more. On My Desk Ear HustleReasons to be Cheerful Brand Newsroom is a podcast for anyone who has a say in how companies are communicating — covering marketing, content marketing, public relations, media, branding and advertising.

Duration: 00:24:27


BNR 164: Jonathan Crossfield on the fundamental problem with 'authenticity'

10/31/2017
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James and Nic are joined by a good friend of the podcast, storyteller, writer and marketer, Jonathan Crossfield to talk about authenticity. Specifically, they're talking about how brands achieve authenticity and the paradox that involves. On My Desk The Digital HumanTractionRadio Lab podcast Brand Newsroom is a marketing podcast for anyone who has a say in how companies are communicating — covering marketing, content marketing, public relations, media, branding and advertising.

Duration: 00:20:38


BNR 163: Facebook Live Special: The Future of Marketing

10/24/2017
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It’s our first ever Brand Newsroom Facebook Live Stream event and unfortunately, we had some sound quality issues. So we apologise for the awkward audio. But please bear with us, because the content is fantastic. James, Nic and Sarah were joined in the studio by Edith Cowan University senior lecturer Dr Helen Cripps and her marketing students Lydia Barley, Luke Beattie, and Natalie Woloszyn to talk about the future of marketing. On My Desk survey#cathedralwarsKicking the Plastic Habit....

Duration: 00:29:45


BNR 162: Cor Hospes on how B2B brands can tell sexier stories

10/17/2017
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Cor Hospes is a best selling author of books on content marketing and storytelling. The founder of Netherlands-based Merkjournalisten, he’s a well-known international speaker, consultant and trainer — and he helps companies create stories worth sharing. He joins James and Sarah for a chat about how B2B brands came tell sexier stories. On My Desk music festival Brewer’s Dictionary of Phrase and Fable TED Talk by Rutger Bregman Brand Newsroom is the marketing podcast for anyone who has a say...

Duration: 00:21:51


BNR 161: Should brands make a stand on social issues?

10/10/2017
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With a public vote on same-sex marriage happening in Australia at the moment, many big companies and business leaders are becoming quite vocal about where they stand. So, should brands be making a stand on social issues? And what are the factors any brand should consider before taking sides in a divisive issue? On My Desk TweetDeck Kingpin: Legal Lessons from the Underworld Psycho Cybernetics Brand Newsroom is the marketing podcast for anyone who has a say in how companies are...

Duration: 00:21:13


BNR 160: Chris Smoje on customer service as a marketing tool

10/3/2017
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Customer service is one of the best marketing tools around. James, Nic and Sarah are joined by an expert in the area — the founder of Dime Customer Service, Chris Smoje. On My Desk Get Good or Get Off 10 frequently ignored grammar rules you need to knowFlipboard 5 ways to give your brain a break right now Brand Newsroom is a podcast for anyone who has a say in how companies are communicating — covering marketing, content marketing, public relations, media, branding and advertising.

Duration: 00:22:30


BNR 159: Are you a thought leader, or just pretending to be?

9/26/2017
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Following Sarah's assertion on a recent episode that "if everyone says they're a thought leader, then no on is", James, Nic and Sarah discuss “thought leadership”. Is it a hollow marketing term? Or are the people who claim to be thought leaders actually changing their industry — and the world? Brand Newsroom is a podcast for anyone who has a say in how companies are communicating — covering marketing, content marketing, public relations, media, branding and advertising. Show Notes will be...

Duration: 00:19:29


BNR 158: Is Google AdWords right for your business

9/19/2017
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Google’s pay-per-click advertising service, Google AdWords, accounts for 98 per cent of the internet giant’s revenue — so it’s a popular place to advertise. But does that mean it’s right for your business? And how do you use it well? The Brand Newsroom team is joined by Lush Digital’s Zubin Fitter to find out what’s best practice (as soon as they finish chatting about Content Marketing World, that is). Brand Newsroom is podcast for anyone who has a say in how companies are communicating —...

Duration: 00:24:42


BNR 157: Robert Rose is Killing Marketing

9/12/2017
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Robert Rose is one of the content marketing industry's best thinkers. He and Joe Pulizzi have teamed up to write a new book, Killing Marketing, which looks at how the world's most innovative businesses are turning content marketing from a cost into a profitable centre. Sarah Mitchell and Dan Hatch caught up with Robert at Content Marketing World. This is the last of our special podcasts from Cleveland, Ohio. James and Nic will be back next week, we promise. Here's a link to Killing...

Duration: 00:24:05

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