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Brand Storytelling

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Location:

Australia

Description:

Brought to you by Newsmodo, Brand Storytelling is the podcast that brings you the latest trends, tips and insights in content marketing and brand publishing. Learn how your brand can become a better storyteller, and grow as a business. It’s hosted by Newsmodo CEO, Rakhal Ebeli.

Language:

English


Episodes

Visual Data and Audience Engagement

9/19/2017
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On the Brand Storytelling podcast we are joined by Brian Wallace, an expert in visual data and President and Founder of the US's premier infographic design agency NowSourcing; here to help us understand the art and science of telling a visual story. For shownotes and more information about our guest, head to the Newsmodo website.

Duration: 00:32:28


The Future of Video blogging and influencer content

9/12/2017
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On the Brand Storytelling podcast we are joined by String Nguyen, the No. 1 "Top Video Personal Brand on LinkedIn" and Video Content Creator/Producer of StringStory Media as she talks us through what has made her such a successful influencer using LinkedIn video. For shownotes and more information about our guest, head to the Newsmodo blog: www.newsmodo.com/all-blog-content/the-future-of-video-blogging-and-influencer-content

Duration: 00:24:43


Do happy, healthy employees equal better brands?

9/5/2017
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On the Brand Storytelling podcast we are joined by Dr Lindsay McMillan, a leading academic, thought leader and social commentator about all things HR and life in the Aussie workplace. For shownotes and more information about our guest, head to the Newsmodo blog: www.newsmodo.com/all-blog-content/do-happy-healthy-employees-equal-better-brands

Duration: 00:26:42


Amanda Gome- How To Build a Brand Newsroom

9/4/2017
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Stay ahead of the game. Listen to the Brand Storytelling podcast for the latest content marketing trends, advice and insights.

Duration: 00:26:35


David Jenyns How The Rules Of SEO Have Changed & Why Content Creation Is A Must

9/4/2017
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Stay ahead of the game. Listen to the Brand Storytelling podcast for the latest content marketing trends, advice and insights.

Duration: 00:22:32


How to make technology work for your marketing strategy

8/29/2017
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On the Brand Storytelling podcast we are joined by Scott Brinker, a marketing technology specialist help numerous companies over the last 2 decades—building a name for himself by proving time and time again why he's the go-go-guy for martech solutions. For shownotes and more information about our guest, head to the Newsmodo blog: www.newsmodo.com/all-blog-content/How-to-make-technology-work-for-your-marketing-strategy

Duration: 00:23:34


Modern Day Storytelling

8/22/2017
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On the Brand Storytelling podcast we are joined by David Leser, a multi-award winning journalist who has worked all over the globe; giving us the greatest insights about how storytelling has changed in the last few decades. For shownotes and more information about our guest, head to the Newsmodo blog: www.newsmodo.com/all-blog-content/modern-day-storytelling

Duration: 00:27:12


Influencer marketing. What does it mean?

8/15/2017
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On the Brand Storytelling podcast we are joined by the Co-Founder & CEO of TopRank Marketing Lee Odden as he looks at how influencer marketing can boost your brand. For shownotes and more information about our guest, head to the Newsmodo blog by clicking here

Duration: 00:25:00


Episode #132: What does ‘content’ actually mean?

8/15/2017
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On the Brand Storytelling podcast we are joined by Julian Mitchell, a content creator that works on creating cultural movements for brands that stay with the audience long after the campaign in finished. For shownotes and more information about our guest, head to the Newsmodo blog by clicking here

Duration: 00:25:52


Episode #131: Non-conventional Lead Generation

7/24/2017
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On the Brand Storytelling podcast we are joined by Co-Founder of Interact Josh Haynam to discuss why using quizzes to build your leads database is so beneficial for your business.

Duration: 00:25:29


Episode #130: Content: quality vs quantity

7/24/2017
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On the Brand Storytelling podcast we are joined by Steven Barnes who will discuss content creation and how we can get the best of both worlds when it comes to quality vs quantity.

Duration: 00:22:32


Episode #129: Adam Ferrier on how content can shape consumer behaviour

7/18/2017
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On the Brand Storytelling podcast we are joined by Adam Ferrier, a consumer psychologist and founder of Melbourne-based agency Thinkerbell; looks at how brands can "train" their audience and customers based on marketing tactics. For shownotes and more information about our guest, head to the Newsmodo blog: www.newsmodo.com/all-blog-content…-through-content

Duration: 00:20:04


Episode #128: Audience communication in the 21st Century

7/11/2017
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On the Brand Storytelling podcast, we are joined by Geoff Colon; the Senior Marketing Communications Designer for Microsoft discusses how we need to constantly change and adapt our communication methods to ensure that we're getting the audience listening, and wanting to communicate back. For shownotes and more information about our guest, head to the Newsmodo blog: www.newsmodo.com/all-blog-content…the-21st-century

Duration: 00:26:35


Episode #127: Finding and implementing scalable content solution for your brand

7/5/2017
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On the Brand Storytelling podcast, we are joined by Tyson Cobb who is a marketing specialist and hosts his very own podcast, Marketing Crunch. Tyson is changing the way traditional businesses approach scalability by putting favour on side-by-side marketing; and develops digital and content driven experiences for businesses. For shownotes and more information about our guest, head to the Newsmodo blog:...

Duration: 00:21:21


Episode #126: Authenticity and substance in content

6/27/2017
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On the Brand Storytelling podcast, we are joined by Danika Johnston; a Content Marketing Leader and the authority on marketing strategy, with over 20 years worth of national and international experience.

Duration: 00:25:56


Episode #125: The Evolution of Marketing - How to connect with your audience through content, with Michael Brenner

6/20/2017
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On the Brand Storytelling podcast, we are joined by Michael Brenner to discuss how brands are creating loyal bonds with their audience through the rise and expansion of digital, and content marketing.

Duration: 00:26:22


Episode #124: The future of storytelling

6/13/2017
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On this week's episode of our Brand Storytelling podcast, Dennis Williams brings his experience as a market leader, and forward-thinking innovator to discuss how we adapt to current technology and use it to communicate to our audiences.

Duration: 00:27:50


Episode #123: The Five Principles of Social Momentum

6/5/2017
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On this week's episode of our Brand Storytelling podcast, we are lucky enough to sit down with Shama Hyder; the CEO of The Marketing Zen Group and best-selling author of The Zen of Social Media Marketing and Momentum. Shama is a leading strategist on building marketing momentum in the digital age and here to impart her advice on adaptability and staying relevant to your audience.

Duration: 00:21:06


Episode #122: Viral content and why it works

5/30/2017
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On this week's episode of our Brand Storytelling podcast, we're talking with the man investigating and researching Viral content; and the science behind our reactions to it. Jonathan Creek is a consultant working with some of the biggest companies across Asia Pacific, and runs workshops on viral video.

Duration: 00:30:58


Episode #121: Brandjacking: what you can do to avoid it

5/22/2017
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On this week's episode of our Brand Storytelling podcast, we talk to Bo Breuklander about the alarming growth of fake social media accounts and how they're damaging brands; not necessarily financially, but almost always reputationally.

Duration: 00:20:30

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