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Breaking Down Your Business-logo

Breaking Down Your Business

Entrepreneurship >

Brad Farris & Jill Salzman tackle the most complex small business questions of our day. "Why can't I hire competent employees?" "How do I make more money without driving myself nuts?" "How can I take over the world". They’ll get to the bottom of these mysteries with help from entrepreneurial geniuses, product pushers, brilliant branders and a ragtag team of moguls intent on magnifying profit.

Brad Farris & Jill Salzman tackle the most complex small business questions of our day. "Why can't I hire competent employees?" "How do I make more money without driving myself nuts?" "How can I take over the world". They’ll get to the bottom of these mysteries with help from entrepreneurial geniuses, product pushers, brilliant branders and a ragtag team of moguls intent on magnifying profit.
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Chicago, IL


Brad Farris & Jill Salzman tackle the most complex small business questions of our day. "Why can't I hire competent employees?" "How do I make more money without driving myself nuts?" "How can I take over the world". They’ll get to the bottom of these mysteries with help from entrepreneurial geniuses, product pushers, brilliant branders and a ragtag team of moguls intent on magnifying profit.






Top 5 Things to Do BEFORE You Make A Business Decision

What’s In This Episode: Have you ever thought about how you make decisions? What is your process for making a business decision? Jill listens to her gut. If you don't have a process, can you improve? Jill throws things at the wall and sees what sticks or doesn't stick, and bases her decision and her feelings on that. "Hone the gut. Fine tune the feeling." - Jill Then Jill and Brad hear back from a former guest, Nedra Rezinas, who weighs in on a previous episode. She took maternity leave...


Top 5 Worst Business Decisions I've Made w/ Hannah & Jade Sullivan

What’s In This Episode: As business owners, there's one overarching thing we have to do: we have to make decisions. Big or small, there is seemingly no end to the things we have to make a call on (that's why Mark Zuckerberg and Steve Jobs famously wore the same thing every day, so they could avoid having to decide what to wear). Sometimes, it's just exhausting. "One of the rules that I recommend is that no one can work for the family until they've worked for someone else for a few years."...


Top 5 Ways to Build a New Habit w/ Harry Duran

What’s In This Episode: If you've made it this far in sticking to your goals, you're on your way to forming a habit! Brad's goal for getting feedback is still going strong; you can help him by filling out this three-question survey. Are there things that you do every day or every week without fail? For Jill's business, she checks e-mail, social media, and checks up on Founding Mom Exchanges. Brad goes to the gym three times a week (and he tracks it using the Streaks App) and both of...


Top 5 Ways to Maintain Your Momentum w/ Kristy Wallace

What’s In This Episode: Brad's still maintaining momentum on his feedback goal. Please go here and fill out his three-question survey. He'll love you forever. So you have your goals, but the enthusiasm is waning. How do you get through it? Before he discovered the Streaks App, Brad blocked time on his calendar so that he could work on his goals. He plans around his goal. Jill's all about the accountability buddy (though she's liking the sound of that app, too!). "I like the idea of...


Top 5 Ways to Measure Progress toward Your Goals w/ Lloyd Lim

What’s In This Episode: Are you staying focused on what's important and avoiding the trap of being busy? Brad's trying to stay on top of his goals. In fact, he's serious about getting feedback from others (please go here and answer three questions). Jill says that busy work allows us to avoid the real things you have to do. You don't realize that you're doing busy work, really, until you step back and take a look at it. Plus, every time you get an email and your endorphins rise, it's...


Top 5 Ways to Make Immediate Progress on Your Goals

What’s In This Episode: Brad and Jill made some goals and now they have to start working on them. It's like a clean slate! A chance to start over! What's Jill going to leave behind for the new year? She's going to try to leave behind massive impatience in her business in 2018. Some of it served her well as an entrepreneur; it even helped her build her businesses. But now, to sustain them, she needs even more patience. Brad's leaving behind social media (he's trying, anyway). He wants to...


Top 5 Out-of-The-Box Goals for The Year w/ Kelley Kitley

What’s In This Episode: We're welcoming 2018! Brad wants to know if Jill likes goals. She wants to know how Brad defines goals, which he does as "something that you're committing yourself to accomplish in a certain period of time". Jill hates them because she finds specific goals to be too limiting and confining. Weirdly, BRAD AGREES WITH HER. He'd get so wrapped up in his goals, he'd stop noticing that there were other things that needed his attention. But he does think goals are useful,...


Top 5 Non-Money-Driven Goals for Next Year w/ Eric Paul Olson

What’s In This Episode: Christmas is over, but Jill's not giving up on making eggnog a year-round thing. What are the things they loved most from the holiday? Jill's still basking in the hugs from her daughters (and eggnog), while Brad's happy about the slippers he received. "If you spend all your time on your personal brand, then the business can never really move away from you." - Brad Eric Paul Olson, chief marketing officer for Clever Stilettos, an online magazine for women...


Top 5 Things You Need to Do Before Year End w/ Frank Ford

What’s In This Episode: The end is near! The end of the year, that is. And, as the year draws to a close, Jill's in love... with a pitch. She appreciates a pitch she received via email was so personalized via audio that she could tell the person really put time and effort into it. Brad had the opposite reaction: he disliked that he had to click and figure out the message, and thought the sender could have just written things out. "Why would I listen to two minutes and thirty-six seconds...


Top 5 Ways to Plan for A LONG Break w/ Ruben Ocampo

What’s In This Episode: How long is a long break? In some industries, Brad says, you can take a really long time off. College professors can take sabbaticals. Some professionals can take up to three months! What does Jill think of that? Genius idea. It never hurts to give your brain a break. It's helpful every time. Could Brad take a year off? Well, he could, but he wouldn't have any income. But he's trying to incorporate some sort of sabbatical into his routine. He's going to try it and...


Top 5 Ways Taking Time Off Makes You A Better Business Owner w/ Michael Asare

What’s In This Episode: Did you ever work with a workaholic? Jill did, and it was not fun. Brad considers himself to be a recovering workaholic, and now operates under the assumption that if you don't answer e-mails right away, the world won't end. Michael Asare of FeeBelly calls in for help on how to convert the free users of his app to paid users. Jill suggests that Michael is giving too many keywords away on the free version, and so he can cut back on that and offer more information...


Top 5 Ways Taking Time Off Makes You A Better Person w/ Happy Thanksgiving

What’s In This Episode: Jill and Brad are continuing their series on taking time off. They discuss Thanksgiving, and neither believes that visiting family counts as a vacation. They don't think the occasion is bad, but Brad can't really talk about business while he's around his family, and Jill has to explain to hers why she doesn't eat turkey. She says that, as a vegan, sides are where it's at anyway. And she's making a supposedly delicious vegan pumpkin cheesecake, so maybe desserts are...


Top 5 Excuses for Not Taking Time Off w/ Amelia Forczak

What’s In This Episode: Jill and Brad are still talking about taking time off, 'cause business owners NEED it. They ponder the longest they went without taking a vacation. For Jill, her longest span was 2 years. Brad went 4 years without taking a bonafide vacation. If it's been more than six months, please, please, please book a vacation (or a staycation, or just a break where you don't do work). You need it. "If you start small, you might accomplish all of the things you want to do." -...


Top 5 Reasons You Need More Time Off w/ Renee Epstein and Lisette Kreuzer

What’s In This Episode: Who needs a break? Jill 'n Brad are on a mission to make sure that business owners take more time off. Jill thinks that some people don't want to take time off because they don't want to miss anything (FOMO, anyone?). Others fear that the business won't survive without them. Or worse, people think that their customers will hate them if they take time for themselves. Brad also points out that it takes so much momentum to get started again once you've gone away for a...


Top 5 Things You Should Do Less Often w/ Muhga Eltigani

What’s In This Episode: What are your bad habits? For Jill, she says yes to things she doesn't need to say yes to (coffee dates can wait). Brad overschedules himself and has too many piles of papers on his desk. And while they both agree that social media is a bad habit, Jill thinks that's sort of a necessary evil for small business owners. "I'm really good at pretending that things are going well in certain areas when they're not." - Jill Muhga Eltigani, creator of the fresh fruit hair...


Top 5 Things You Should Never Quit Doing w/ Jared Hecht

What’s In This Episode: What do you believe in? Jill believes in the gut-check. Brad believes in giving in any interaction - that a client or a prospect walked away with more than they came with. Both are essential to business. "As a business gets bigger, your gut gets disconnected with what's happening in the business." - Brad Jared Hecht, superstar to his 11-month-old son and tech guru, calls in to talk about his new startup, Fundera. He's really proud of what Fundera has...


Top 5 Things That Are Better The More Frequently You Do Them w/ Kimberly Johnson

What’s In This Episode: Does practice make perfect? Brad seems to think so. Not only because we practice, but because the benefit increases the more we do something. Jill agrees, especially when it comes to business: the operations and managerial tasks get easier, as well as figuring out how to pitch properly so that you get a response! In fact, that might be the difference between a bad entrepreneur and a good one. "Good entrepreneurs pay attention and aren't mindlessly doing the same...


Top 5 Reasons You Should Quit Doing Things That Aren't Working w/ David Feinman

What’s In This Episode: Brad just wants to automate things - is that too much to ask? He loves Zapier. He wants to make things better, and optimize them, and make them run more efficiently! Over time, however, business owners need to keep in mind that your business will change, along with the perspective on your business. Jill says that the more efficient you get, the more you see where you actually need to do the work... instead of letting a computer do it for you. So there may be a...


Top 5 Money Hang Ups Business Owners Have w/ Joanna Black

What’s In This Episode: Jill and Brad conclude their series on money and wonder aloud why talking about money is so weird. Jill remembers that she was offended the first time someone asked her what her money-making model was. She takes a much more private and personal approach to the topic because it's one that is a source of pride as well as a vulnerability for many. Brad thinks that if you just talked about pricing outright, things wouldn't be so uncomfortable. Social entrepreneur...


Top 5 things That Are More Important to Your Business Than Money w/ Katarina Stetz

What’s In This Episode: Jill and Brad take a trip down memory lane and talk about why they started their businesses. When Jill started her first business, she focused on money. Now into her third enterprise, money matters a bit less and it's more about enjoyment. Brad agrees with Jill (it doesn't happen often, but it happens!): When you have a baseline, it becomes easier to build the type of business you want. Fun fact that we didn't know about until this episode: Vanilla custard and...


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