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San Francisco, CA


Buildcast is about the unfiltered journey of two friends creating and launching a fitness iPhone app called Core15 ( While indie development holds the promise of financial independence for programmers and designers alike, succeeding on the App Store can be tricky. That’s exactly what we talk about in this podcast–it's for listeners who build digital products or are interested in learning about building digital products.






Episode 5 - Beta Launch

Welcome to the newest episode of Buildcast, Episode 5. This week, we share how we responded to the latest updates to iOS 9 and how we prepped for our public beta launch. We try to establish whether building features for the new iOS 9 (Core spotlight and Health integration) is a "need to have" or a "want to have". We also share how we designed for permission prompts, instructed our beta testers to setup TestFlight and used social media to build a community around our product. - - - Check...

Duration: 00:39:49

Episode 4 - Going Deeper

Welcome to the newest episode of Buildcast, Episode 4. This week, we explore social media marketing through Instagram and a variety of customer satisfaction service options to integrate into our app. We also tackle a challenging conversation about how Fei is taking Core15 full-time and Alex is staying part–time. How can we evaluate each individual’s contribution without hurting our professional and personal relationship? We also reminisce about our first jobs and question the quality of...

Duration: 00:26:54