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096: Email Marketing Secrets: ONE Thing That Makes All the Difference

Email Marketing Secrets: ONE Thing That Makes All the Difference If I asked you to list a few things that you think might be this ONE thing that I'm talking about you'd probably come up with some ideas. Make sure the headline is catchy. Check your analytics and make sure they are getting opened. Start with a story and then go from there. Don't make them too long. Always end with a call to action. But, when it gets right down to it, there is ONE thing that will make all the difference when it...


095: Mindset Secrets – Embrace The Monotony Of Success

Law Firm Mindset Secrets: Embrace the Monotony of Success If there is one lesson that I've learned over the years that has had the most profound effect on my business it is this: business success takes time. It takes waking up day after day, having a plan, and executing on that plan, knowing that it's going to work, but knowing that for it to work IT TAKES TIME. That's why this mindset secret, embrace the monotony of success, is worth an entire podcast episode. If you are starting a law firm...


094: Mindset Secrets – Stop Playing By The “Rules

Mindset Secrets: Stop Playing By the "Rules" All of us live by unwritten "rules" we tell ourselves. "I don't have enough experience to enter this market." "I look too young to be taken seriously." "Credit cards are dangerous and should never be used." "If my peers don't think highly of me then I must not be that good." "If I charge a lot for my services and make a lot of money I am a bad person." These "rules" exist only in your head. The sooner you release yourself of these rules and...


093: Facebook Ads Secrets – The Path to Clients for Your Law Firm

 Law Firm Facebook Ads Secrets: The Path to Clients for Your Law Firm If you are starting a law firm or struggling with your law firm you probably know you should be doing some sort of law firm advertising but your not sure what to do. You know (or you've heard) that Facebook can be an amazing source of clients but your not sure how it works, what the process is like. Today that all changes. I'm going to break down for you the path to law firm clients using Facebook ads. The truth is,...


092: Google Ads Secrets: Avoid This Costly Mistake

Google Ads Secrets: Avoid This Costly Mistake At some point after starting a law firm you are going to realize something: there is a ton of money to be made by using Google Ads. Realizing it, and making it work for you are, unfortunately, very different things. I know because I've seen this from law firm owners time and time again when it comes to google ads (and pretty much everything else that is new). And avoiding this costly google ads mistake will not only save you money but it will...


091: Networking Secrets – Two Questions I Ask Everyone

I love networking. It makes me a lot of money. But I used to suck at it. I used to hate it. And part of the reason for that was that I didn't know how to approach it correctly. I was looking for the wrong things. I was talking to the wrong people. I was having meeting after meeting with seemingly no results. And then I realized, I was asking the wrong questions. Networking is a lot more about finding people that are congruent with you and your goals and your plans than it is about finding...


090: The Secret to Great Law Firm Advertising

The Secret to Great Law Firm Advertising For at least the first two years of starting my law firm I did ZERO law firm advertising. I survived heavily on SEO and luck, I think. And, I believe my law firm growth suffered because of that. Today I wanted to talk to you about the secret to great law firm advertising. It's something I discovered after a lot of wasted time and money, so hopefully after reading or listening to this you won't make the same mistake. The secret to law firm...


089: Cheap Law Firm Does Not Equal Efficient Law Firm

Cheap Law Firm Does Not Equal Efficient Law Firm I saw someone in the Facebook Group talking proudly about being a true solo, a true one man law firm, and looking for help and guidance on how to make that set up even more efficient. I felt too bad to bust his chops right there in the group, so I'm doing it here on this episode of the podcast. The truth is, you cannot run your law firm on your own. Sure, you can start a law firm as a one man shop. I did that myself. But as soon as you have...


088: Five Law Firm Owner Networking Mistakes

5 Law Firm Owner Networking Mistakes I talk to law firm owners all the time and I hear and see networking mistakes all the time. Today I wanted to talk about five law firm owner networking mistakes I see, and how to fix them. Because this is a post for a podcast, I'm just giving you the five. If you want the details, you have to listen! 1. Continuing to take bad meetings. 2. Keeping score. 3. Using it as your primary source of business. 4. Trying to have sex on the first date. 5. Using it...


087: Law Firm Advertising Myths

Law Firm Advertising Myths The other day I had lunch with a financial planner buddy of mine. We were talking about what was working and what wasn't in our businesses. He doesn't like advertising because it's hard (not just the regular hard - they have a ton of regulation to deal with). I love advertising because it's amazing. And you probably hate it because you buy into the myths of law firm advertising. Why myths? Here are the three law firm advertising myths I talk about in the podcast:...


086: The Two Roads To Law Firm Success

The Two Roads to Law Firm Success I just got back from a vacation to Cabo San Lucas (with no kids!) and had some time to reflect on where I'm at and where I want to go. I also had some time to think about what's gotten me to where I am today. And I came to a realization. For a long time I'd been on the long road to law firm success. This is the road where you make progress little by little, sometimes not at all, and really feel frustrated as you move throughout your life as a law firm...


085: How I Got People To Exercise

How I Got People To Exercise This episode isn't really about exercise at all. It's about how the people you hang out with have a profound influence on your world, your actions, and your success (or lack thereof). This is a can't miss episode. Want some FREE help with your law firm. I've put together a page with ALL of my free training on it. If you think it might help, click here and check it out..


084: Why Every Lawyer Should Operate as an LLC

Why Every Lawyer Should Operate As An LLC These new Trump tax changes have thrown every one for a real doozy, but it got me to thinking... There's this old song by Jay-Z and he says something to the effect of: "I'm not a businessman, I'm a business, man." And with these new changes that is now more true than ever. In today's episode I talk all about why every lawyer should operate as an LLC. You don't want to miss it. Want some FREE help with your law firm. I've put together a page with...


083: How to Brand YOU (personal branding for lawyers)

How to Brand YOU (personal branding for lawyers) I was asked the other day in my Building a Law Firm Facebook group ( about creating a personal marketing plan for the year. At first I was like "what is this guy talking about?" And I actually asked him (or someone did). He said he was an associate attorney at his firm and was responsible for bringing in business. He wanted to create a plan that would create a situation where people would call him specifically...


082: 5 Moves for Law Firm Failure in 2018

5 Moves for Law Firm Failure in 2018 I have bad news. For most of you, you are going to look back at 2018 and be EXACTLY where you are now. It's not for lack of trying. It's not because of the market. It's because you are going to make these five moves over and over and over again throughout 2018 and they are going to stunt your law firm growth. But it doesn't have to be that way. Law firm failure doesn't have to be the norm. Step one is to listen to this podcast, take some notes, and then...


081: My Law Firm Goals for 2018

My 2018 Law Firm Goals... It's January 1, which means it's time to talk about law firm goals for 2018. For me, the big yearly goal is easy - it's to double my law firm. Where the magic happens is trying to back into that result down to the daily level so I can make sure every day I'm working on and moving toward my big goal. For this one, if you want the deets, you'll just have to listen (but I GUARANTEE you if you do listen you'll get some gold nuggets out of this one). Want some FREE...


080: The First Step To A Six Figure Law Firm

The First Step To A Six-Figure Law Firm Today I wanted to give you something that you could implement with your firm RIGHT now that will immediately add value to your day and your business. I learned this lesson the hard way with my first law firm startup and it took me upwards of 12 months to execute this step. With my new law firm it was the FIRST thing I did right out of the gate. What was it? I made sure I never had to answer the phone ever again. And I mean never. Why is this so...


079: The Best Time To Plant A Tree…

Stop Looking Backward and Start Getting to Work There is an ancient Chinese proverb that goes something like this: The best time to plant a tree was 20 years ago. The second best time is today. It always happens to me around this time of year. I start looking back at the year to evaluate what went right and what went wrong. And often I find myself dwelling on what COULD have been. "If only I'd done 'x' things would have been crazy." "I can't believe I didn't fully integrate 'y' like I...


078: A Simple Facebook Law Firm Marketing Strategy

A Simple Facebook Law Firm Marketing Strategy I've been doing a lot of thinking and planning for 2018 and I've decided that I want Facebook to be a big part of that plan. In looking around at what was working for other people (not in the legal industry) I noticed that they were doing some pretty ninja stuff to market and brand their firm (really more brand than market). I thought I'd share one of these strategies with you in case you wanted to implement it in your own Facebook law firm...


077: Multiple Practice Areas are Bad for Law Firms

Multiple Practices Areas Are Bad For Law Firms I had a conversation with an Infinity Clients Workshop member last week that I just had to share here today. I was learning a little about his business when he told me he had three different practice areas. "I'm protecting against a down economy," he told me, seeing my disappointment. I told him I disagreed and then launched into the myriad of reasons why I was right. I wanted to share those ideas with you here today. Here are several reasons...


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