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102: How to Create a Lifestyle Law Firm

How to Create a Lifestyle Law Firm I have good news and I have bad news. The good news is, it is 100% possible to create a lifestyle law firm. What is that? It's the thing that allows you to do EXACTLY what you want to do. Spend time with family. Golf. Make beer. Draw. Practice law. Whatever that thing is that you want to do, the lifestyle law firm supports you in that endeavor. The bad news is, there are no shortcuts, and if you do it wrong you get the OPPOSITE of the lifestyle law firm -...


101: It’s Time to Stop Talking…

It's Time to Stop Talking... Do any of these things sound familiar to you? "I need to work ON my business instead of IN my business." "I just don't have time to create content." "I need to do a little more research on that thing before I launch it." "I'm perfecting it a little more and plan to finalize it soon." If so, then today's podcast is for you. The theme is to STOP TALKING AND START DOING. No more researching, procrastinating, excuses, catchy phrases, or anything else that lets you...


Networking Secrets: Be Selfish | BLF 100

Networking Secrets: Be Selfish... When it comes to networking and starting your law firm it's really easy to fall into the habit of saying yes to everything. Yes, I'll take that coffee with you. Yes, I'll go that "networking" event. Yes, I'll go to that bar association event. When I look back on that time spent, however, I realize that, while it felt good at the time in reality it was a huge waste of time. What I should have been doing instead was being selfish with my time. I should have...


099: Mindset Secrets – The 25 Hour Work Week

Law Firm Mindset Secrets: The 25 Hour Work Week I was sitting around the other day thinking about everyone in Infinity Clients Workshop and how I could better help them get ahead with their law firms and I started doing some calculating. My law firm is successful by the measure of most people, including myself. In year one we did right at $100K. In year two we were just under $200K. And in year three I'm shooting for $400K. The thing is, I have a lot of other stuff going on. 3 kids under...


098: SEO Secrets – How Long Before My Law Firm SEO Works

SEO Secrets: How Long Before My Law Firm SEO Works? When I started my first law firm 8 years ago or so I thought SEO was the best thing since sliced bread. It was easy. It was cheap. It was effective. That trifecta was a winning combination in my book. And I used law firm SEO to make a lot of money. Then things changed. First, the rules changed. It became a lot harder to do what I used to do and stay out of trouble. And second, the market changed - everyone and their brother became an SEO...


097: Mindset Secrets – Why I Love Law Firm Marketing

Law Firm Mindset Secrets: Why I Love Law Firm Marketing I love law firm marketing. I love doing whatever I can to get new clients to come to my firm. And by the end of this episode I want you to love law firm marketing too. I wasn't always this way, though. In fact, far from it. Marketing felt a little sleazy to me. I thought it was a little weird injecting myself in people's lives who were having problems. Over time, however, things shifted. I began to it as my DUTY to reach out people I...


096: Email Marketing Secrets: ONE Thing That Makes All the Difference

Email Marketing Secrets: ONE Thing That Makes All the Difference If I asked you to list a few things that you think might be this ONE thing that I'm talking about you'd probably come up with some ideas. Make sure the headline is catchy. Check your analytics and make sure they are getting opened. Start with a story and then go from there. Don't make them too long. Always end with a call to action. But, when it gets right down to it, there is ONE thing that will make all the difference when...


095: Mindset Secrets – Embrace The Monotony Of Success

Law Firm Mindset Secrets: Embrace the Monotony of Success If there is one lesson that I've learned over the years that has had the most profound effect on my business it is this: business success takes time. It takes waking up day after day, having a plan, and executing on that plan, knowing that it's going to work, but knowing that for it to work IT TAKES TIME. That's why this mindset secret, embrace the monotony of success, is worth an entire podcast episode. If you are starting a law...


094: Mindset Secrets – Stop Playing By The “Rules

Mindset Secrets: Stop Playing By the "Rules" All of us live by unwritten "rules" we tell ourselves. "I don't have enough experience to enter this market." "I look too young to be taken seriously." "Credit cards are dangerous and should never be used." "If my peers don't think highly of me then I must not be that good." "If I charge a lot for my services and make a lot of money I am a bad person." These "rules" exist only in your head. The sooner you release yourself of these rules and...


093: Facebook Ads Secrets – The Path to Clients for Your Law Firm

 Law Firm Facebook Ads Secrets: The Path to Clients for Your Law Firm If you are starting a law firm or struggling with your law firm you probably know you should be doing some sort of law firm advertising but your not sure what to do. You know (or you've heard) that Facebook can be an amazing source of clients but your not sure how it works, what the process is like. Today that all changes. I'm going to break down for you the path to law firm clients using Facebook ads. The truth is,...


092: Google Ads Secrets: Avoid This Costly Mistake

Google Ads Secrets: Avoid This Costly Mistake At some point after starting a law firm you are going to realize something: there is a ton of money to be made by using Google Ads. Realizing it, and making it work for you are, unfortunately, very different things. I know because I've seen this from law firm owners time and time again when it comes to google ads (and pretty much everything else that is new). And avoiding this costly google ads mistake will not only save you money but it will...


091: Networking Secrets – Two Questions I Ask Everyone

I love networking. It makes me a lot of money. But I used to suck at it. I used to hate it. And part of the reason for that was that I didn't know how to approach it correctly. I was looking for the wrong things. I was talking to the wrong people. I was having meeting after meeting with seemingly no results. And then I realized, I was asking the wrong questions. Networking is a lot more about finding people that are congruent with you and your goals and your plans than it is about finding...


090: The Secret to Great Law Firm Advertising

The Secret to Great Law Firm Advertising For at least the first two years of starting my law firm I did ZERO law firm advertising. I survived heavily on SEO and luck, I think. And, I believe my law firm growth suffered because of that. Today I wanted to talk to you about the secret to great law firm advertising. It's something I discovered after a lot of wasted time and money, so hopefully after reading or listening to this you won't make the same mistake. The secret to law firm...


089: Cheap Law Firm Does Not Equal Efficient Law Firm

Cheap Law Firm Does Not Equal Efficient Law Firm I saw someone in the Facebook Group talking proudly about being a true solo, a true one man law firm, and looking for help and guidance on how to make that set up even more efficient. I felt too bad to bust his chops right there in the group, so I'm doing it here on this episode of the podcast. The truth is, you cannot run your law firm on your own. Sure, you can start a law firm as a one man shop. I did that myself. But as soon as you have...


088: Five Law Firm Owner Networking Mistakes

5 Law Firm Owner Networking Mistakes I talk to law firm owners all the time and I hear and see networking mistakes all the time. Today I wanted to talk about five law firm owner networking mistakes I see, and how to fix them. Because this is a post for a podcast, I'm just giving you the five. If you want the details, you have to listen! 1. Continuing to take bad meetings. 2. Keeping score. 3. Using it as your primary source of business. 4. Trying to have sex on the first date. 5. Using it...


087: Law Firm Advertising Myths

Law Firm Advertising Myths The other day I had lunch with a financial planner buddy of mine. We were talking about what was working and what wasn't in our businesses. He doesn't like advertising because it's hard (not just the regular hard - they have a ton of regulation to deal with). I love advertising because it's amazing. And you probably hate it because you buy into the myths of law firm advertising. Why myths? Here are the three law firm advertising myths I talk about in the podcast:...


086: The Two Roads To Law Firm Success

The Two Roads to Law Firm Success I just got back from a vacation to Cabo San Lucas (with no kids!) and had some time to reflect on where I'm at and where I want to go. I also had some time to think about what's gotten me to where I am today. And I came to a realization. For a long time I'd been on the long road to law firm success. This is the road where you make progress little by little, sometimes not at all, and really feel frustrated as you move throughout your life as a law firm...


085: How I Got People To Exercise

How I Got People To Exercise This episode isn't really about exercise at all. It's about how the people you hang out with have a profound influence on your world, your actions, and your success (or lack thereof). This is a can't miss episode. Want some FREE help with your law firm. I've put together a page with ALL of my free training on it. If you think it might help, click here and check it out..


084: Why Every Lawyer Should Operate as an LLC

Why Every Lawyer Should Operate As An LLC These new Trump tax changes have thrown every one for a real doozy, but it got me to thinking... There's this old song by Jay-Z and he says something to the effect of: "I'm not a businessman, I'm a business, man." And with these new changes that is now more true than ever. In today's episode I talk all about why every lawyer should operate as an LLC. You don't want to miss it. Want some FREE help with your law firm. I've put together a page with...


083: How to Brand YOU (personal branding for lawyers)

How to Brand YOU (personal branding for lawyers) I was asked the other day in my Building a Law Firm Facebook group ( about creating a personal marketing plan for the year. At first I was like "what is this guy talking about?" And I actually asked him (or someone did). He said he was an associate attorney at his firm and was responsible for bringing in business. He wanted to create a plan that would create a situation where people would call him specifically...


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