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Building a Law Firm

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071: 10 Things I’m Thankful For Right Now

10 Things I'm Thankful for Right Now Happy Thanksgiving! In honor of Thanksgiving I thought I'd do a special episode on the 10 things I am thankful for right now. If you are reading this right now, please don't skip over this episode. There is something special inside you won't want to miss. Remember, when times or tough (or when they are good) remembering what you are thankful for can be that anchoring element that gets you through... If you aren't a member of Infinity Clients Workshop yet...

Duration: 00:21:55

070: How to Plug Your Biggest Law Firm Marketing Leak

How to Plug Your Biggest Law Firm Marketing Leak Lawyers are known for something out there in the world, and it's not a good thing. This thing, coincidentally, has nothing to do with law firm marketing per se, but it's the symptom of a problem that affects your business directly and costs you money every single day. To find out what that thing is, to plug that law firm marketing leak in your business, listen to the podcast! Oh yeah, and if you listen long enough, you'll hear me reference a...

Duration: 00:14:30

069: The Mistake Holding Back Your Law Firm Success

The Mistake Holding Back Your Law Firm Success I was at a weekly happy hour I sponsor yesterday talking to some financial planners, and I felt like I'd stepped back in time... They were super excited about a bunch of marketing ideas they had, and they were telling me all about them. In total they had like 20 ideas... And they were trying to figure out how to execute all of them. I didn't tell them at the time, but they were in the process of walking into the biggest mistake I often see...

Duration: 00:11:39

068: The Fatal Law Firm Google Ads Mistake

The Fatal Law Firm Google Ads Mistake I am working on a new law firm google ads campaign and was compelled to create this episode to right a serious wrong I am seeing over and over and over again. As part of my prep for my law firm google ads campaigns I always go and check out the competition (no I don't click through on their ads - I just copy and paste the URL into the nav bar). What I kept seeing made me feel really sad for the law firm that was running the campaign. They were literally...

Duration: 00:12:27

067: Should I Quit My Job and Start a Law Firm?

Should I Quit My Job and Start a Law Firm? I was asked this question the other day inside the Building a Law Firm Facebook Group (what? you're not there? click here for access) and thought it would be a great podcast episode. The question basically is "I have a good job. I could just ride it out for another 20 years and then retire. Should I do that? Can you really make money starting a law firm?" I'm sure you know what my answer is (though it's probably not exactly what you'd think). The...

Duration: 00:11:34

066: 10 Tips To Use Social Media To Get Law Firm Clients

10 Tips To Use Social Media To Get Law Firm Clients I must admit, I'm really tired of seeing law firm owners use social media entirely the wrong way. Everyone I talk to tries out social media for a few weeks, gets no new law firm clients, and then writes it off as broken. The truth is, social media is a great tool to get new clients. The problem is that you are using it all wrong. Here are 10 tips to use social media to get law firm clients (if you want the details listen to the podcast)....

Duration: 00:26:02

065: Telling Sign of Law Firm Failure

Are You Doomed to Failure? I was on the road to a CLE when I recorded this episode and I was thinking about all of the lawyers and law firm owners out there that view CLE as a nuisance and I got kind of happy. See, I love CLE, and I gladly pay for a good one (and only attend conferences that are actually relevant to my practice area). The reason I do this is simple - I only have a limited amount of time in the day and in my life. I want to try to spend every minute I can getting better and...

Duration: 00:08:35

064: People Are Coming To Get You

People Are Coming to Take Your Law Firm There is a storm brewing out there, an effort to subvert all of your work, and if you aren't ready to face it head on, it's going to gobble up your law firm and leave nothing left for you to live on. What I'm talking about here is your insistence on ignoring Facebook and Google as the new advertising channels for your business. And when you do that, you leave the door open for some new law firm owner (or some established one looking for new fresh...

Duration: 00:11:01

063: Successful Law Firm Advertising Timelines

Your Law Firm Advertising Timeline Is Longer Than You Think... Yesterday I launched another Facebook Ads campaign, and I'm really excited about it. I'm excited to see if it works, I'm excited about the possibilities, and I'm excited for its success. But that excitement often results in making moves with my law firm advertising campaigns too quickly. This means I lose out on potential clients and potential feedback and data on my ads that could be invaluable moving forward. For that reason,...

Duration: 00:18:08

062: Your Law Firm Marketing Sucks Because You Aren’t Saying No To the Right Things

When You Choose One Law Firm Marketing Activity You Are Saying No To Another As an estate planning attorney I tend to hang out with financial planners a lot. What makes that interesting is when we talk about business and what's working for each of us the answers are completely different. The financial services industry is so heavily regulated they don't have any choice but to pound the pavement and find new clients. We have it much easier and can use tools like the internet, direct mail,...

Duration: 00:06:53

061: How To Avoid Distraction, Frustration And Fear When Starting Your Law Firm

How To Avoid Distraction, Frustration, and Fear When Starting Your Law Firm If you're anything like me you have a big problem. You have really big goals and you want to accomplish them really fast. You have a great plan for getting there (if you don't then you should jump on this free training) but you are having trouble staying focused and motivated. There is a tendency for you to work hard on something for a couple of days or weeks and then lose focus and look for the next big thing to...

Duration: 00:13:30

060: The ONLY Way To Market Your Law Firm

Stop Leg Humping And Start Leading. I'm in a mastermind group with a bunch of business owners making any where from $30K to $500K PER MONTH. All we talk about is sales and marketing and the mindset required to get to where you want to go. The other day we were in a group call and we were talking about leg humping. Do you know what that is? It's the process of chasing around potential clients and hounding them until you beat them into submission (signing up with you) or scare them away. In...

Duration: 00:09:11

059: How Much Time Should You Spend ‘On’ Your Law Firm

If you are looking for the answer to the question posed in the podcast you're going to have to listen to the podcast... When I ask people how their business is going they usually say "okay." Then I ask them "what's your biggest challenge?" and they tell me "I'm working in my business too much instead of on my business." Sounds great in theory and it's really catchy, but it's bullshit. Here are 10 ways you can get more time to work on your law firm instead of in it: 1. Stop answering your...

Duration: 00:16:37

058: Three Reasons You Won’t Accomplish Your Law Firm Goals in 2017

You will probably not reach your law firm business goals in 2017 Yep, I said it. I don't believe you will. And there are three reasons for that. Here they are. You Don't Write Your Goals Down When I started my law firm way back in the day I had goals. I just wanted to get some clients. That was it. And I didn't really accomplish what I was trying to do because I didn't get clear and write down exactly what I was going after. My guess is that you don't either. Now, though, I take it one...

Duration: 00:18:16

057: Preparing For The Next Economic Crash

The world moves in cycles. Every up has a down. We've been up for a long time (7-10 years) and we're due for a down cycle. Is your law firm ready for a crash? After this it will be. Here are three ways to prepare for the pending economic downturn. 1. Perfect Your Systems Efficient systems ensure a few different things. First, they ensure a great working environment. Second, they ensure a great customer experience. Third, they ensure a steady flow of clients to your law firm day after day....

Duration: 00:13:51

056: Law Firm Owners with Coaches Go Faster

There are two ways to get successful at it. [1] Try and fail. Try and fail. Try and fail. Try and succeed. The downside to this method is that the try and fail cycle can last an extremely long time. You can't be sure if you're on the right track. You can't see the roadblock ahead. All learning is experiential. [2] Get a coach and go fast. LeBron James has a coach. Jordan Spieth has a coach. I have a coach. My coaches have coaches. The reason for this is simple. Coaches help you go fast....

Duration: 00:09:19

054: Law Firms Are Like Mexican Restaurants

How many heart surgeons do you know that also do brain surgery? How many Mexican restaurants also serve Italian food? Not very many. And certainly not the good ones. Then why do you think it's okay to have three or four different practice areas with your law firm? When starting a law firm it is so easy to fall into the multiple practice area trap. You have no money. You have no clients. And you want a lot of both. Someone calls you and needs help with something. You feel like you have to...

Duration: 00:10:40

053: Your Unique Competitive Advantage

We all know how important it is for a law firm owner to have a unique competitive advantage. We sit and we think about what that can be. And then we think some more. And eventually we all come up with the same ideas: Experience Price Results Process The problem is that the fact that all of these are the same things everyone else comes up with automatically knocks it out of the unique competitive advantage category. Everyone racing after those things makes everyone blend right back in...

Duration: 00:15:20

052: Stop Waiting for Perfection

I was talking to a BLF Society member the other day and we were talking about going after some new business. "You should take on some probate clients ASAP," I said. "Easy money." "Yeah," he said. "I've been thinking about it, I just want to make sure I know enough about probate before I get started." Destroyed by a desire to be perfect. Today's podcast is simply a reminder to stop doing that. Perfection = Time = Safety The sooner you realize that chasing perfection is really a sneaky way...

Duration: 00:07:41

051: Don’t Be Like Your Problem Law Firm Client

We all have experience problem clients with our law firms before. Think, for a second, about those problem law firm clients. Now, instead of your client's face, I want you to see yourself doing the exact same thing. Because, unbeknownst to you, you are doing some things that your problem law firm clients are doing, and it's costing you... Don't Believe You Have All the Answers You ever have that client that just knows everything? Everything you say they respond with "oh yeah, I knew that."...

Duration: 00:12:02

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