Building a Law Firm-logo

Building a Law Firm

United States

More Information


United States




Where Have I Been? | Building a Law Firm 124

It has been quite some time since I last posted a podcast show here, and I wanted to end the drought and tell you a little bit about what I've been doing. It all boils down to four main things. First, the law firm got REALLY busy. So busy, in fact, that my manpower and systems were being pushed to the limit. So... I had to do change something. Second, I hired a new full time paralegal, expanded the office, and got her up and running. Then, the personal life started kicking in. Third, I had...


Don’t Let August Slip Through the Cracks

Don't Let August Slip Through the Cracks August is a month when most people take a vacation. Not much work gets done. It's REAL easy to write August off and tell yourself "in September I'll get back in the game." It's REAL easy to say "my potential clients are taking August off so why even try?" I'm here to tell you that that's fine. Go ahead and do that. But know there are people like me who, although they are taking time off in August, still have their head down and are busting their...


Three Law Firm Marketing Video Tips for Even Better Results | Building a Law Firm 122

 Three Law Firm Marketing Video Tips for Even Better Results My two video shows, Estate Planning TV (see it at and WA Probate TV (see it at account for a tremendous amount of my business. There are brand building advantages. There are law firm SEO advantages. There are no like trust advantages. And I'm always trying to get law firm owners to create a show for their law firm so they can get new clients on the regular. Most of the time I...


Stop Listening to Law Firm Marketing Advice from Your Mother | Building a Law Firm 121

 Stop Listening to Law Firm Marketing Advice from Your Mother I was playing golf with a guy last week that was not good. He wasn't terrible, but you could definitely tell he was a beginner. As we made our way around the course one of the other guys that was with us, who was also not a good golfer, started giving him tips for changing his swing around. After a few holes of listening to this I leaned over and said to the guy... "If you actually want to get good go get a lesson from a pro....


3 Hidden Reasons You Won’t Advertise Your Law Firm | Building a Law Firm 120

3 Reasons You Won't Advertise Your Law Firm When I started my law firm I was 100% against law firm advertising. I thought it was unnecessary. I thought it was worthless. I thought I would never do it. And then I realized I was an idiot. As more and more time has gone by and I've talked to more and more law firm owners, I've realized most of us have some demons to exorcise when it comes to law firm advertising. The best way to do that is to call out those hidden mental roadblocks holding...


119: It’s Not Supposed to be Easy…

It's Not Supposed to Be Easy... Systems and processes are necessary for efficiency, a consistent experience and work product, and effectiveness. But make no mistake about it, you are still going to have to will yourself to success every day. You are still going to have to push yourself to perform. You will never truly be "comfortable." So, when you find yourself struggling through the day, don't be disappointed. Rejoice in the fact that you have the guts to push through. Okay, that's it....


118: 5 Reasons Your Law Firm Website Sucks

5 Reasons Your Law Firm Website Sucks I have seen a lot of law firm websites in my day... And most of them suck. I thought I'd run down five reasons your law firm website sucks, and how to fix the problems, so you can get more clients, make more money, and have a better life. Here we go. 1. Your Law Firm Website Is All About You No one cares that you are aggressive or compassionate or dedicated, or that you have an LLM, graduated from Harvard, or are a member of the Rotary. Humans are...


117: No More Excuses

No More Excuses Every two weeks I have a meeting with a couple of financial advisors. They are more than just referral partners, they are friends. Almost every time, without fail, by the end our lunch we start talking about marketing and what everyone is doing to get business. They keep telling me the same things over and over - and all of these entail a lot of work, a lot of hours, and a lot of grinding (think old school outreach). Then I tell them what I'm doing... a little networking,...


116: How I’d Spend $500 on Law Firm Marketing

How I'd Spend $500 on Law Firm Marketing So you've got an extra $500 in the bank account and you know you should be using it on law firm marketing but you're not sure what to do? Today I'm going to tell you what I'd do with it (and you might want to listen since what I'm going to tell you is what I'm ACTUALLY doing in my law firm to get new clients every day). 1. BEFORE we even get to what we'd do with the $500 for law firm marketing we need to do something VERY important... We need to do...


115: 5 Law Firm Lessons Learned from My Vacation

5 Law Firm Lessons Learned from Vacation A few weeks ago I took a vacation. We packed up our bags and went to Palm Spring, California for 6 days. I played golf, I jumped in the pool, I went to Stagecoach, I hung with my family, I had a really fun time. On the way home from the vacation I was reflecting a little bit on our time there and putting it into context with where I originally was in my law firm ownership journey. I realized something, in fact, 5 things. I wanted to talk about those...


114: How to Get Your Law Firm Into the Google Maps Three Pack

How to Get Your Law Firm into the Google Maps 3 Pack In my private Facebook group for my Lifestyle Law Firm Accelerator peeps someone asked a question about getting their law firm into the Google Maps 3 pack. More specifically, their question was about paying someone five hundred dollars a month to do this! I told her not to worry, getting into the three pack wasn't that difficult IF she followed my advice and did what I suggested she do. Here's what I told her: 1. Claim your google maps...


113: How I’d Start a Law Firm TODAY

What I Would Do If I Were Starting a Law Firm From Scratch TODAY I figured today would be a good day to get a little tactical and stop talking about mindset all the time when it comes to starting a law firm. So today we're going to hop in the hypothetical machine and imagine what I'd do if I were starting a law firm today. I came up with 4 things I'd do right off the bat, and you're probably going to think they are a little strange (just trust me, it works). So, if you are starting a law...


112: Your Lawyer Ego is Your Enemy

Your Lawyer Ego is Your Enemy Ever wonder why starting a law firm is so hard? Why your law firm marketing efforts don't work? Why, no matter what you do you seem to always regress to the middle? The reason is simple - your ego is getting in the way. In this week's episode I talk all about my conversation with my friend Ryan, a chiropractor and business owner, about why it's so hard for professionals to get out of their own way when it comes to starting and running a successful business. A...


111: Pricing Law Firm Services Clients Can’t Wait to Pay

Pricing Law Firm Services Clients Can't Wait to Pay Yesterday I had an interesting conversation with one of my law firm owner clients about pricing. He was trying to figure out how to price a one off product he was presenting to a client and he was having trouble settling on a price. See, he'd already made the fantastic decision to stop billing by the hour and instead bill for value (which means thinking about what the client is actually getting instead of figuring out how many hours...


Should I Start a Law Firm YouTube Show? | BLF 110

Should I Start a Law Firm YouTube Show? To answer this question I must first ask you a couple of other questions. 1. Are you interested in being seen as a thought leader in your law firm/city/practice area? 2. Are you interested in people coming to see you ready to sign up? 3. Are you interested in ways to create trust without having to do anything personally? If you answered yes to any of these questions then you MUST have a YouTube show for your law firm. Yes, a law firm YouTube show works...


109: Great Law Firm Owners Don’t Have to Wake Up Early

 Great Law Firm Owners Don't Have to Wake Up Early For some reason I had it in my head recently that to be successful I had to wake up early. I spent a lot of time thinking about what a great law firm owner I'd be when I started waking up at 5 am every day. The journaling I'd do. The meditating. The reading. The legal work. It was going to be AMAZING. And then something happened that kind of threw it all off. The alarm started going off at 5 am, and I didn't wake up. EVER. On the 10th day I...


108: Your Attitude is Your Liability

Your Attitude is Your Liability I had a conversation with an Infinity Clients Workshop member the other day that really kind of made me mad. See, things weren't going well for him. He was encountering a lot of resistance in his life. And while he was telling me what was going on I kept hearing a theme repeated over and over and over. "They" are doing x, y, and z. And "they" aren't doing x, y, and z. And if only "they" would change what they were doing things would be wonderful. It was at...


107: 5 Mistakes of Struggling Law Firm Owners

5 Mistakes of Struggling Law Firm Owners I see it all the time. Law firm owners struggling. Grinding hard but not seeing the results they want. And they can't figure out what the problem is. Well, today I decided to tackle five of the most common mistakes I see struggling law firm owners make. 1. Negotiating 2. Scarcity mindset 3. Inconsistent 4. Wrong priorities 5. Wrong sequence If you want the full explanation of these, listen to the podcast. Cheers. Christopher Small P.S. - Looking for...


Q2 Law Firm Goals | BLF 106

Q2 Law Firm Goals In the last episode I looked back at my Q1 law firm goals and reflected on how I'd done and the progress I made. This time we're looking forward to Q2 and laying out our law firm goals. To get the full scoop you're going to have to listen to the episode, but I can tell you a couple of things I'm going to be focusing on this quarter: 1. Creating good habits around scheduling, particularly around waking up at a specific time and completing a morning routine. 2. Focusing...