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The Truth About Leadership

You can't be everything to everybody, so figure out what type of leader you want to be and what your organization needs. Some will fall out. The rest will fall in. Just don't make it needlessly difficult. Jon and Cam discuss. Facebook Twitter

Duration: 00:43:15

Targeted Marketing

Barbara Carneiro, Senior Strategist with WordRevolution suggests not just starting with "why" - start with who. Who are you serving? Craft content and messaging specifically for that target audience. Spoiler alert - you might not need a website to do it! Facebook Twitter

Duration: 00:41:49


Perhaps a book, blog, or published article will help your business, but you have no desire to be a writer. Consider ghostwriters as an alternative. It could change the trajectory of your brand. Joshua Lisec joins Jon to discuss. Facebook Twitter

Duration: 00:45:55

Heart and Soul

Many of us think we are good to great marketers, then wonder why our sales suggest otherwise. It could be that we have fallen into the trappings of traditional marketing, even if using modern platforms. Jon's guest, Steve White, explains what it means to market with heart and soul, and how it's different. Facebook Twitter

Duration: 00:40:40

Defining Your Purpose (What's Your Gift)

Jon's guest, marketing, and customer relationship expert Keri Vandongen take "starting with why" a step further and discusses how to determine your unique gift - your irresistible value, or "IV Line" as she calls it. Facebook Twitter

Duration: 00:40:38

Social Seniors

If you are technologically savvy or have grown up with social media, it's easy to forget that not everyone knows how to use it, particularly senior citizens. Jon's guest, Marianne Bailey of The Senior Tutor, discusses why it's important Facebook Twitter

Duration: 00:35:22

Tips For Your Business Or Startup

Jon Umstead and his team have been diligently working on Plan Canvas, an online community and software-based on his book, Business is ART. Camden Pierce sat into not only talk about it but to dive into some basic tips that any entrepreneur can use. Facebook Twitter

Duration: 00:43:06

Key to Business Success

Everyone wishes they could take a magic pill or win the lottery, but for the vast majority of us, that just isn't going to happen. So what is the key to business success? Jon talks about a few things to consider when answering that question. Facebook Twitter

Duration: 00:23:40

Hopeful to Hired

How do college students go from being hopeful to being hired into that dream job? Jon and his guest, Adam Dince, discuss the topic and Adam's book entitled "Hopeful to Hired" on this episode of Business is ART. Facebook Twitter

Duration: 00:37:35

Simplify and Reduce Your Offer

Struggling to focus on your business? You might be trying to be too many things to too many people. It might be time to simplify and reduce your offer - focus on what makes clients say "Wow!". Jon and his guest, Carlos Scarpero, discuss. Facebook Twitter

Duration: 00:37:04


What is budgetology and what is a budgetologist? Jon's guest Phylecia Jones is on hand to explain both, and why it's important, particularly to the solopreneur or anyone else interested in improving their money management skills. Facebook Twitter

Duration: 00:35:36

Entrepreneurial Excellence

To be the best entrepreneur or business leader you can be, you have to start with a belief in yourself - the authentic you. Jon's guest, business coach Virginia Phillips, discusses entrepreneurial excellence. Facebook Twitter

Duration: 00:41:46

Veteran Entrepreneurs

As military veterans transition to civilian life, it creates an opportunity to capitalize on the investment already made in these service men and women. Urshel Metcalf discusses on this episode of Business is ART. Facebook Twitter

Duration: 00:46:55

Digital Product Development

Whether an established business or just starting out, you may have a need to develop digital products - either to enable your business or as the product you sell. Tim Metzer and Jon discuss digital product development and more. Facebook Twitter

Duration: 00:46:01

Access to Capital

There often comes a time that small businesses need access to capital, be it to get things started, launch a new product, expand capacity, or to just keep the lights on during a down cycle. Facebook Twitter

Duration: 00:38:25

Optimal Living 360

To optimize your life, you have to take a 360 approach - look all around at every aspect. When you take care of your personal life, your business will reap the rewards. Dr. Sanjay Jain offers great advice on this topic. Facebook Twitter

Duration: 00:39:28

Design Thinking

Jon and his daughter Abby review a problem-solving method called "Design Thinking." Each stage is defined for you in this episode and they discuss their professional and educational journey. Facebook Twitter

Duration: 00:42:30

Collaborating from Another Room

Do you work remotely or have a remote team? Jon discusses his experience and a vision for one area he plans to offer solutions as he is interviewed by TrueChat's Camden Pierce. Facebook Twitter

Duration: 00:44:55

Startup Opportunities in the Healthcare Industries

Think you have a great business idea for the healthcare industry? There's never been a better time to create your startup. They offer great advice, not just for healthcare startups, but for all entrepreneurs. Facebook Twitter

Duration: 00:36:50

A Platform for Entrepreneur Kids

Why is it important for children to learn entrepreneurial skills and what possible lessons can we carry? Find out as Jon sits down with Mollie Verdier, CEO of Upper Hand - Kids Entrepreneurial Network. Facebook Twitter

Duration: 00:39:09

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