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Capital Point Marketing

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Capital Point Marketing is the premier marketing podcast for banks and credit unions. Learn more about topics like SEO, website best practices, branding, advanced PPC and social media advertising to attract new customers and grow your financial institution.

Capital Point Marketing is the premier marketing podcast for banks and credit unions. Learn more about topics like SEO, website best practices, branding, advanced PPC and social media advertising to attract new customers and grow your financial institution.
More Information

Location:

United States

Description:

Capital Point Marketing is the premier marketing podcast for banks and credit unions. Learn more about topics like SEO, website best practices, branding, advanced PPC and social media advertising to attract new customers and grow your financial institution.

Language:

English

Contact:

855.218.5538


Episodes

E30: What Facebook's Newsfeed Update Means for Financial Institutions

1/12/2018
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This week, Facebook announced a BIG update in how the news feed will operate in the coming months to favor more content from people and less content from brands. We've seen this coming already but what does it mean for financial institutions?

Duration: 00:26:21


E27: Why "Pillar Content" is the New SEO

12/1/2017
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Search Engine Optimization is a focus for many financial institutions. We discuss how pillar content can give you an unfair advantage over your competition.

Duration: 00:17:01


E24: How to Activate Your Brand in Your Financial Institution

10/27/2017
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If you've recently re-branded or even if you already have a strong brand, you know how valuable that brand can be. But without care and nurturing, it can wither and die. How do you "activate" your brand within your financial institution? Garrett Curry, our Brand Strategist joins us to today to discuss this.

Duration: 00:18:36


E18: Why Millennials Love Podcasting (And What It Means for Your Financial Institution)

9/15/2017
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A discussion on how to tell if Google sees your banking web pages as low or high quality. Also, a WordPress vulnerability that may affect you and finally, how millennials are embracing podcasting.

Duration: 00:24:57


E17: Can You Use Facebook to Target Visitors to Your Branches?

8/25/2017
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Some creepy but powerful ways to integrate digital advertising with your physical locations, followup discussion on ADA compliance and SEO, and some data on direct mail and millennials. Also: how to keep your websites CTAs from turning people away.

Duration: 00:18:50


E14: Google Attribution: What Does It Mean for Banking Marketers?

7/28/2017
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We discuss how to optimize the length of your videos for various platforms, some general social media updates and how multi-channel attribution tracking is revolutionizing data for banking marketers.

Duration: 00:19:38


E13: Improving the Performance of Your Banking Website with Google Optimize

7/21/2017
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In addition to a short rant on the data behind podcasting, we dive into how to use Google Optimize to make performance improvements on your banking website.

Duration: 00:16:37


E12: How "Carpet Bombing" Can Amplify Your Local Banking Campaigns

7/14/2017
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An update to the moving target of ADA compliance on the web, resources for cybersecurity best practices and how "Carpet Bombing" can be a huge shot in the arm to your local banking campaigns.

Duration: 00:16:57

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