Catalyst, the Podcast on Experiential Marketing-logo

Catalyst, the Podcast on Experiential Marketing

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Location:

United States

Genres:

Podcasts

Twitter:

@WeAreCramer

Language:

English

Contact:

7812782300


Episodes

Episode 6 l Large-Scale Stunts, Playification, Live Podcasting and Designing Intelligence

9/11/2017
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Our co-hosts — Kate Romano and Brent Turner — are back for a new two-part episode. In the first segment, Kate and Cramer’s director of strategic planning, Joe Lovett, get together to talk trends. Through our collaboration with Event Marketer magazine, we have identified three big trends that experiential marketers need to be on top of: Large-Scale Event Stunts, Playification, and Podcast Engagement. Next up, Brent returns for an insightful conversation with Joe Tascano, author of the...

Duration: 00:39:28


Episode 5 l Attendee Heat Maps, Empathy VR and the Seventh Era of Marketing

8/7/2017
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In the first segment, Kate and Cramer’s director of strategic planning, Joe Lovett, get together to talk trends. Through our collaboration with Event Marketer magazine, we have identified three big trends that experiential marketers need to be on top of: Green 2.0, Attendee Heat Maps, and Empathy VR. Next up, Brent returns for an insightful conversation with Robert Rose, Chief Strategy Officer for The Content Advisory and author of the best-selling book Experiences: The 7th Era Of...

Duration: 00:36:07


Episode 4 | Brainwear, Communities, and Healthcare's Experiential Future

6/29/2017
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Our co-hosts — Kate Romano and Brent Turner — are back for a new multi-part episode. In the first segment, Kate and Cramer’s director of strategic planning, Joe Lovett, get together to talk trends. Through our collaboration with Event Marketer magazine, we have identified three big trends that experiential marketers need to be on top of: Mass Audience Engagement, Brainwear, and Experiential Packaging. Next up, Cramer's director of experience planning, Aileen Wong, joins strategic planner,...

Duration: 00:45:04


Episode 3 l Trends, EMS 2017, and Using Innovation Labs to Amp Up Attendee Engagement

6/12/2017
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In this episode, our hosts — Kate Romano and Brent Turner — take listeners on a three part journey. In the first segment, we are back for another trend-oriented conversation with Cramer’s senior director of strategic planning, Joe Lovett. Through our collaboration with Event Marketer magazine, we have identified three big trends that experiential marketers need to be on top of: Selfies 2.0, Live Social Video, and High-Tech Office Space. In our second segment, Cramer's head of activations,...

Duration: 00:38:35


Episode 1 | Trends, Measurement, and Social Media for Events

3/24/2017
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In this episode, our hosts — Kate Romano and Brent Turner — take listeners on a three part journey. In the first segment, we talk trends with Cramer’s senior director of strategic planning, Joe Lovett. Through our collaboration with Event Marketer magazine, we have identified three big trends that experiential marketers need to be on top of: Responsive Experiences, Events and Robots, and Festivalization of Events. In our second segment, Kate and Brent look back at EventTECH 2016 and unpack...

Duration: 00:55:45


Introducing Catalyst, the Podcast on Experiential Marketing | Episode 0

3/1/2017
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Catalyst, our new podcast, will bring you inside the latest in experiential marketing. Join Cramer as we collaborate with Event Marketer to unpack trends, dig into hot strategies, and have unexpected conversations with today's top experiential marketers. With each episode, our mission is to find an alchemy of stories and personalities that will inspire tomorrow's great achievements in our fast moving industry. And we’ve got some great interviews launching soon. If you are a creator of...

Duration: 00:02:07