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Clicks And Leads For Entrepreneurs And Marketers

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Nicola Cairncross started online with nothing but a book about building websites at the age of 38. She bought her daughter’s name as her first domain in 1995 and witnessed the arrival of blogging, Twitter & Facebook. She has vast experience of marketing many “real world” businesses online from hotels to record labels, hydroponic wheatgrass manufacture, cement microscopy and fertility specialists along the way. Nicola now lives in Greece but travels the world, specialising in creating digital marketing strategy for SME’s and helping aspiring online business owners be more successful via her Membership Community. She’s managed to build two six-figure businesses while working at home, bringing up her two children who are now grown up and forging their own creative careers online.

Nicola Cairncross started online with nothing but a book about building websites at the age of 38. She bought her daughter’s name as her first domain in 1995 and witnessed the arrival of blogging, Twitter & Facebook. She has vast experience of marketing many “real world” businesses online from hotels to record labels, hydroponic wheatgrass manufacture, cement microscopy and fertility specialists along the way. Nicola now lives in Greece but travels the world, specialising in creating digital marketing strategy for SME’s and helping aspiring online business owners be more successful via her Membership Community. She’s managed to build two six-figure businesses while working at home, bringing up her two children who are now grown up and forging their own creative careers online.
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Location:

United Kingdom

Description:

Nicola Cairncross started online with nothing but a book about building websites at the age of 38. She bought her daughter’s name as her first domain in 1995 and witnessed the arrival of blogging, Twitter & Facebook. She has vast experience of marketing many “real world” businesses online from hotels to record labels, hydroponic wheatgrass manufacture, cement microscopy and fertility specialists along the way. Nicola now lives in Greece but travels the world, specialising in creating digital marketing strategy for SME’s and helping aspiring online business owners be more successful via her Membership Community. She’s managed to build two six-figure businesses while working at home, bringing up her two children who are now grown up and forging their own creative careers online.

Language:

English


Episodes

Finding Inspiration and Motivation

10/18/2017
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While "output" is the only thing that brings you customers and makes you money, it's just as important to find quality "input" to sharpen your saw, as Stephen Covey's "7 Habits Of Highly Effective People" says. What do I use for inspiration & motivation and where do I find it. I name my Top 10 inspirations... Clicks And Leads is a "tongue in cheek" digital marketing Vzine by entrepreneur, author, podcaster, speaker, Nicola Cairncross. You can also subscribe to the video podcast on iTunes....

Duration: 00:12:53


Talk To Your Customers

10/11/2017
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Are you an introvert? You may be surprised to know I am, which is why I like videos and email marketing generally because, once done and uploaded online, they don't require me to be there 24/7/365. I also HATE talking on the telephone or even Skype, being a visual person. I don't do chit chat but I can do pre-scheduled meetings. The one thing I find makes a real difference to online sales is being available to answer quick questions via Live Chat on my website. You can install one of the...

Duration: 00:03:07


Are You Committed?

10/4/2017
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To be successful you have to commit to yourself, to others and to taking action. Discover how I stick to my work commitments (even when I sometimes really don't want to!) Clicks And Leads is a "tongue in cheek" digital marketing Vzine by entrepreneur, author, podcaster, speaker, Nicola Cairncross. You can also subscribe to the video podcast on iTunes. Mentioned in the Vzine Join the Be Everywhere Online Challenge in the FREE Facebook group NicolaCairncross.com/masterclass Join Clicks And...

Duration: 00:09:26


Speed Up Your Success

9/27/2017
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If there is one thing that will speed up your success online, it's getting a mentor. Someone who has actually achieved what you want to achieve, in the way you want to achieve it. This person can help you avoid potholes and knows all the best moves. Sometimes you will find someone who'll help you just because they can (and because someone helped you) or if you don't want to wait, you can pay a mentor by joining one of their training and/or mentoring programmes. Even if you have to try a...

Duration: 00:13:02


It’s All About Confidence

9/20/2017
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So many of you let yourselves be held back from even trying something by a lack of confidence. In this episode, I reveal the cure for a lack of confidence and it's not what you may think! I also show you the handsome tomcat that's hanging around waiting for the kittens to grow up just a bit... Clicks And Leads is a "tongue in cheek" digital marketing Vzine by entrepreneur, author, podcaster, speaker, Nicola Cairncross. You can also subscribe to the video podcast on iTunes. Mentioned in the...

Duration: 00:07:29


Changing Your Beliefs About Success

9/13/2017
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Do you believe you will be successful? If you don't, you might be shooting yourself in the foot every day. If you do, are you acting accordingly. You can't change a negative belief immediately just because you might want to, but you can chip away at it, by just taking tiny actions every day... Clicks And Leads is a "tongue in cheek" digital marketing Vzine by entrepreneur, author, podcaster, speaker, Nicola Cairncross. You can also subscribe to the video podcast on iTunes. Mentioned in the...

Duration: 00:11:07


Join The “Be Everywhere Online” Challenge

9/6/2017
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I want to prove to you once and for all that you can make something happen if you just take action, even if you don't believe anything will happen. I can't predict what will happen each time but I know SOMETHING will. So I'm taking a brand new client through my "Be Everywhere Online" 6-step system to see what DOES happen! You can follow along and join in the Challenge (& get my help) for free if you join my private Facebook group here https://goo.gl/bNY12L Clicks And Leads is a "tongue in...

Duration: 00:12:28


Clarity From Confusion

8/30/2017
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One of my first jobs when working with a new client is unravelling their overwhelm and confusion. Then some like to create a helicopter overview plan and some just want to know the next step, then the next. However you like to work, I can help you get a business running online, or market your existing real world business better online! Clicks And Leads is a "tongue in cheek" digital marketing Vzine by entrepreneur, author, podcaster, speaker, Nicola Cairncross. You can also subscribe to...

Duration: 00:12:14


Monday Mood & Time Management

8/23/2017
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When you are feeling a bit bleurgh how do you make sure you focus on income producing activities? Cuteness Warning: This episode includes chickens and kittens! Clicks And Leads is a "tongue in cheek" digital marketing Vzine by entrepreneur, author, podcaster, speaker, Nicola Cairncross. You can also subscribe to the video podcast on iTunes. Mentioned in the Vzine Hal's 80th Birthday video Clicks And Leads Academy Xero Online Accounting Software Bean Ninjas - Bookkeeping for Online...

Duration: 00:11:52


The Need For Speed

8/16/2017
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The theme for this week is the "need for speed"! When some business owners still haven't got their website or social media marketing in place yet, others are racing ahead and moving past needed either of those! You must seize the day as an entrepreneur and be ready to take action - you can always correct course along the way... Clicks And Leads is a "tongue in cheek" digital marketing Vzine by entrepreneur, author, podcaster, speaker, Nicola Cairncross. You can also subscribe to the video...

Duration: 00:11:41


Why You Might Kill Your Website Soon!

8/9/2017
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While a lot of companies haven't even got a decent website or social media presence yet, I've been thinking about how websites are becoming largely obsolete in your online marketing (but why you might still need one) and with the slow demise of email marketing I suggest some alternatives you might want to be thinking about getting in place now to be ready for the changes. Clicks And Leads is a "tongue in cheek" digital marketing Vzine by entrepreneur, author, podcaster, speaker, Nicola...

Duration: 00:15:12


Entrepreneurial Thought Leaders: Christopher John Payne

8/7/2017
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A million letters a year and more than a million in profits, direct mail and info-products specialist marketer, Christopher John Payne, shares his personal story and success secrets. Twenty years ago Christopher John Payne set up a mail order business in the UK called LifeTools which became the second largest supplier of personal development products with 50,000 customers. At its height Chris was mailing nearly a million sales letters a year. He has created dozens of ebooks, videos,...

Duration: 01:00:14


She Called Me A Satanist!

8/2/2017
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Would you turn up at someone's door and question their religious beliefs? Turning up at someone's website and haranguing someone by LiveChat is no different! Why does it even matter what someone's beliefs are? If you find someone inspirational and believe they can teach you something useful, what does it matter whether they believe in the same god you do (or even any at all?). It's all in a day's work for this internet marketing mentor... Clicks And Leads is a "tongue in cheek" digital...

Duration: 00:13:27


Managing Suppliers & Avoiding Data Mining

7/26/2017
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I've been hearing about some new unscrupulous practices by a web designer who is suspected of data-mining the visitors, prospects and customers of their web design client, presumably to sell on. In this weeks vzine I give some helpful tips on how to manage a new web designer. Clicks And Leads is a "tongue in cheek" digital marketing Vzine by entrepreneur, author, podcaster, speaker, Nicola Cairncross. You can also subscribe to the video podcast on iTunes. Mentioned in the Vzine Overcoming...

Duration: 00:12:32


Overcoming Obstacles & Setbacks

7/19/2017
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On your way to success you'll encounter many obstacles and setbacks, although not perhaps being without power (which means internet) and water on the same day. In 42 degrees that's no joke, but Nicola's improvising, as all good entrepreneurs have to do occasionally! Clicks And Leads is a "tongue in cheek" digital marketing Vzine by entrepreneur, author, podcaster, speaker, Nicola Cairncross. You can also subscribe to the video podcast on iTunes. Mentioned in the Vzine Own It! The Podcast...

Duration: 00:11:43


Use Soundcloud? Start Backing Up Now!

7/12/2017
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Is your marketing content safe? With the news that Soundcloud might not secure their next round funding, podcasters and music producers who host their content there and there alone, face disaster. Always upload to more than one place AND ideally keep a backup on your precious marketing content in the cloud - somewhere like Dropbox, Drive or S3 - where you are in control. Clicks And Leads is a "tongue in cheek" digital marketing Vzine by entrepreneur, author, podcaster, speaker, Nicola...

Duration: 00:09:05


Creating A New Digital Product Or Service?

7/5/2017
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Back from Brisbane with a new digital product or service idea, Nicola reflects on how, when creating new products or services, you must ask yourself these 7 crucial questions... Clicks And Leads is a "tongue in cheek" digital marketing Vzine by entrepreneur, author, podcaster, speaker, Nicola Cairncross. You can also subscribe to the video podcast on iTunes. Mentioned in the Vzine Email Nicola about the 'Done For You' service so you too can Be Everywhere Online BeEverywhereOnline.com -...

Duration: 00:14:22


Rich Schefren Interview

7/3/2017
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I got to interview one of my all-time heroes, Rich Schefren. I've been working through Rich's coaching program since 2006 and ironically we had this podcast interview fixed up for months. Then I ended up, by sheer fluke, going to Florida to work with him just the weekend before this podcast interview happened. In this one, we throw away the agenda, and I just let Rich tell his story and share his wisdom. I really hope you enjoy it as much as I did. Nicola: Today I'm delighted to welcome a...

Duration: 00:53:22


What Do Your Customers Actually Want To Buy?

6/28/2017
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Nicola's still in Brisbane with Neil Asher having a chat about Neil's Aussie Online Entrepreneurs community and how to discover what your customers actually want. Clicks And Leads is a "tongue in cheek" digital marketing Vzine by entrepreneur, author, podcaster, speaker, Nicola Cairncross. You can also subscribe to the video podcast on iTunes. Mentioned in the Vzine How To Be Everywhere Online - click here to sneak past the waiting list and join the Inner Circle right now Neil Asher -...

Duration: 00:13:20


Putting On Successful Events

6/21/2017
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One of the best ways to build a community, or serve your existing community, is to put on an event. How do you go about that? How do you make it a success and fill it? And how do you choose where to host it? Neil Asher, one of Nicola's long time friends and ex-business partner, managed to talk both Nicola, and Matt Duggan from LeadGenSocial, into travelling from the UK to Brisbane to speak at his second Aussie Online Entrepreneurs event. Clicks And Leads is a "tongue in cheek" digital...

Duration: 00:15:46

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