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ConversionAid: Create Software That Sells

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Seattle, WA


This is the podcast for software entrepreneurs and companies who want to grow their business to the next level. Each week, we interview proven industry experts, who share their business, product and marketing strategies and insights to help you create software that sells.




148: How to Build a Startup in the Uber & Airbnb Ecosystem (& Beyond) - with Raj Bhaskar

Raj Bhaskar is the co-founder and CEO of Hurdlr, a mobile app for independent workers, freelancers and solopreneurs to manage their business finances. It seamlessly tracks all of your income streams, expenses and tax deductions in real-time, on the go. Previously, Raj was the founder and CEO of VisualHOMES, a software company focused on property management and real estate solutions which he built and sold after 10 years. Hurdlr was founded in 2012 and is based in Washington...

Duration: 00:43:18

147: How to Grow Your SaaS Recurring Revenue Without Marketing - with JD Graffam

JD Graffam is the founder of SimpleFocus, a design agency that helps create user interfaces and digital products. The company's clients include Starbucks, Oracle and the U.S. Air Force. But this agency is a little different because it also has its own portfolio of software products. This includes Pulse (a cash flow management software for small businesses), Sifter (a bug and issue tracking app for nimble teams) and BallPark (an invoicing and time tracking app) that JD acquired from...

Duration: 01:05:23

146: How a 'Nightmare' Startup Became a $100 Million SaaS Business - with Clate Mask

Clate Mask is the co-founder and CEO of Infusionsoft, which makes sales and marketing automation software exclusively for small businesses. Infusionsoft combines CRM, email automation and e-commerce capabilities into one product. It helps small businesses capture more leads, improve conversion rates and generate more sales. The company was founded in 2001 and has raised over $125 million to date. Infusionsoft has over 125,000 users and so far has processed $3.4 billion of payments...

Duration: 00:49:37

145: How BrightFunnel Went from a Spreadsheet to a 7-Figure SaaS Business - with Nadim Hossain

Nadim Hossain is the co-founder and CEO of BrightFunnel, a SaaS product that generates predictive and actionable insights for B2B marketers, and shows what impact marketing is having on revenue. Founded in 2012, BrightFunnel has raised just under $9 million in funding to date. And its customers include companies such as Verizon and Cloudera. My guest has over 17 years of experience in building, marketing, and selling cloud applications. Prior to founding BrightFunnel, he was VP of...

Duration: 00:53:00

144: How 3 Teenagers Turned GoSquared from a Hobby Into a SaaS Business - with James Gill

James Gill is the co-founder and CEO of GoSquared, an all-in-one platform for SaaS businesses. GoSquared combines analytics, CRM, live chat, and marketing automation in one seamless platform. The three co-founders started the company when they were 14 years old. They set to build an online advertising business inspired by watching the TV show 'Mad Men'. But nothing worked. As James told me, they couldn't even pay for lunch; and that was school lunch! However, as part of their...

Duration: 00:56:31

143: How Wildbit Became a Multi-Million Dollar Business on 40 Hours a Week - with Natalie Nagele

Natalie Nagele guest is the co-founder and CEO of Wildbit, a bootstrapped software company that builds web apps to help software developers collaborate better. The company was founded in 1999 as a web development consultancy and it launched its first web app in 2005. Since then the company has launched and grown a number of products such as Beanstalk, Deploybot and Postmark which are used by over 100,000 companies. Half of the Wildbit team works out Philadelphia, with the rest spread...

Duration: 00:52:39

142: How Meet Edgar Bootstrapped Its Way to $4 Million a Year - with Laura Roeder

Laura Roeder is the founder of Meet Edgar, a social media scheduling & automation SaaS product. She started her entrepreneurial journey at the age of 22 by launching a web design business and then a social media consulting and training business. And in 2014, she decided to launch Meet Edgar, her first SaaS business. Today, the company generates over $4 million in annual recurring revenue (ARR) and has been self-funded from day one. This week's interview is a story about a first time...

Duration: 00:48:51

141: How Replicated is Helping to Sell SaaS Software to Enterprise Businesses - with Grant Miller

Grant Miller is the co-founder of Replicated, a service that solves the problem for companies who want to install and deploy a SaaS application behind their own firewall in a corporate data center or private cloud. Previously, he was the co-founder of Look IO, a mobile live-chat problem that was acquired by LivePerson just 9 months after launch for several million dollars. He and his co-founder, Marc Campbell, have already raised $6.5 million dollars for Replicated. And they're been...

Duration: 00:56:39

140: How a Product Manager Quit His Job to Build a $2 Million SaaS Business - with Bruno Didier

Bruno Didier is the founder and CEO of Y-Combinator startup Trackin. The company provides a software solution to help restaurants get better control of their deliveries by connecting managers, drivers and customers. Trackin offers an online ordering system for customers, a dashboard for managers, an app for drivers and a real-time tracking solution for deliveries. The company was founded in 2014, has raised $400K to date and is based in San Francisco. This is a story about a guy...

Duration: 00:51:17

139: How Design Pickle Bootstrapped Its Way to $2 Million Revenue - with Russ Perry

Russ Perry is the founder of Design Pickle, a productized service that offers unlimited graphic design support for your day-to-day business needs for a flat monthly fee. Design Pickle launched in January 2015. And in just two years its grown it into a business with 45 full-time staff and $160K on monthly recurring revenue (MRR). Russ was running a creative agency but wasn't entirely happy with what he was doing. He thought that the agency business model was dysfunctional and he...

Duration: 00:52:10

138: How Prospectify Went from Zero to $20,000 MRR in 9 Months - with Matt Ekstrom

Matt Ekstrom is the co-founder of Prospectify, a B2B prospecting platform that helps you to automate your lead generation process. Prospectify uses data search, data enrichment, and verification systems to help you build highly targeted prospect lists. The company was founded in January 2016 and was self-funded for the first year, and then raised $1 million in funding. Do you want to learn how to build, launch and grow your SaaS product? Get Our Free Learning Guides.

Duration: 00:54:33

136: How to Implement a Successful SaaS Business Model - with Antonio Carlos Soares

Antonio Carlos Soares is the co-founder and CEO of RunRun.it, a SaaS product that helps teams to manage tasks, projects, performance and corporate communication. The company was founded in 2012, is based in Sao Paolo, Brazil and to date has raised $4.4 million in funding. RunRun.it has more than 1000 paying customers and generates over $2 million in annual recurring revenue (ARR). Do you want to learn how to build, launch and grow your SaaS product? Get Our Free Learning Guides.

Duration: 01:10:31

135: 3 Growth Lessons to Get Your First 5000 Customers - with Stuart McKeown

Stuart McKeown is the co-founder of Gleam, a growth platform that helps businesses to drive more engagement with customers. Gleam provides a suite of marketing apps focused on giveaways, rewards, and user feedback. Stuart's background is in search engine marketing. He's originally from the UK and moved to Melbourne, Australia in 2005. Gleam was founded in 2013 and has over 400,000 users and 5000 customers including companies such as Hubspot and Shopify. Do you want to learn how to...

Duration: 01:03:39

134: How to Develop Your SaaS Pricing Model the Right Way - with Patrick Campbell

Patrick Campbell is the co-founder and CEO for Price Intelligently, a Boston based startup that helps SaaS businesses to come up with the right pricing strategy. The company gathers data from multiple industry sources and uses its proprietary algorithms to help SaaS businesses figure out how much customers are willing to pay for each feature and how to optimize their overall pricing plans. Price Intelligently employs about 30 people and their customers include companies such as...

Duration: 00:59:51

133: How a Solo Founder Built and Sold His Startup for $36 Million - with Gregg Pollack

Gregg Pollack is a software developer and serial entrepreneur. In 2011, he founded Code School, an online learning platform that teaches you programming and web design skills. And 5 years later, he sold that business for $36 million. He's also the founder of Envy Labs (a web consultancy) which he launched in 2009 and he's also the founder of Starter Studio, a business accelerator that combines mentorship with educational events to help startups in Orlando, Florida. I first came...

Duration: 00:57:29

132: How a Software Startup is Disrupting the Eye Care Industry - with Aaron Dallek

Aaron Dallek is a serial entrepreneur who started his first business at the age of 14. He's currently the co-founder and CEO of Opternative, an online service that gives you a convenient way to get a prescription for glasses or contacts. With Opternative you complete an eye exam on your computer or tablet and get a prescription signed by a doctor without ever having to go to a doctor's office. The company was founded in 2012 and to date has raised $9.5 million in funding. Do you want to...

Duration: 00:35:47

131: How to Raise $20 Million for Your SaaS Startup - with Pini Yakuel

Pini Yakuel is the co-founder and CEO of Optimove, a SaaS product that uses its predictive customer modeling technology to helps marketers understand customers and create personalized marketing campaigns. The company was founded in 2009. It initially started out as a consulting business. And the co-founders used the consulting revenue to fund the SaaS business. In 2012, they were offered $1.5 million in VC funding and turned it down. They continued self-funding the business until...

Duration: 00:57:10

130: How to Boost Your SaaS Growth with Content Marketing - with Garrett Moon

Garrett Moon is the CEO and a Co-Founder of CoSchedule, a content marketing and social media publishing calendar for small businesses and marketing teams. CoSchedule helps over 7,000 customers organize their content marketing and social media publishing in more than 100 countries around the world. CoSchedule was founded in 2013 and to date has raised around $500K in funding. Do you want to learn how to build, launch and grow your SaaS product? Get Our Free Learning Guides.

Duration: 00:58:40

129: 7 Mental Hacks to Help You Stop Feeling Overwhelmed - with Omer Khan

Do you ever feel like there's not enough time in the day to get everything done? Do you start feeling overwhelmed as soon you think about everything on your plate? If you're an entrepreneur, you probably know this feeling well. You're running on all cylinders trying to build your business. You have a long to-do list that seems to grow longer every day. You just don't have enough hours in the day. Which makes you start to feel seriously overwhelmed. Feeling overwhelmed can result in...

Duration: 00:26:48

128: How a Bootstrapped Startup Made Its First Million Dollars - with Ryan O'Donnell

Ryan O'Donnell is the co-founder of SellHack, an online platform for sales people that helps them find targeted prospects, build email lists and verify email addresses. He started his career on Wall Street as a broker making 500 calls a day prospecting for new clients. He decided to follow his passion for tech and joined Right Media, which as later acquired by Yahoo. After spending 3 years at Yahoo, he left and began his startup journey. SellHack was founded in 2014 and is based in...

Duration: 00:44:59

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