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Developing Perspective

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Developing Perspective is a podcast discussing the news of note in iOS Development, Apple and the like. Hosted by David Smith, an independent iOS developer. Never longer than 15 minutes.

Developing Perspective is a podcast discussing the news of note in iOS Development, Apple and the like. Hosted by David Smith, an independent iOS developer. Never longer than 15 minutes.
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Developing Perspective is a podcast discussing the news of note in iOS Development, Apple and the like. Hosted by David Smith, an independent iOS developer. Never longer than 15 minutes.






#225: Users per Day.

I tend to think of my app business in terms of revenue per day. Breaking it down to that level helps me keep a close eye on it and know how well or poorly I’m doing. Today I walk through the reasoning for this as well as do a thought experiment of what the numbers might look like for a new business.

Duration: 00:20:06

#224: Unplanned Absence.

Some thoughts on the implications of having to take an unplanned absence from your work when you are self-employed. There are a lot of benefits of being independent that manifest themselves in a situation like this but also a few things to be careful of and plan for.

Duration: 00:20:24

#223: What to expect this summer.

An overview of what to expect this summer: the beta schedule, timing for release, the importance of RADARS, my growing interest in Swift and an encouragement for everyone to build something new this summer. Will Hains’ iOS Beta History

Duration: 00:20:26

#222: WWDC 2015 First Impressions.

First Impressions from WWDC 2015. These are my initial reactions right after the Keynote, I’ll probably do another episode later in the week which has more considered reactions.

Duration: 00:12:39

#221: Circular Revenue.

Some high level thoughts about WWDC and my excitement for it. Then, a few thoughts about whether mobile advertising is in a precarious position.

Duration: 00:20:01

#220: The Essential Experience.

Today I begin a new Start-to-Finish series discussing the creation of an application from idea to the App Store. My Essential Experience Target: An application focused on surfacing the data currently collected by the Apple Watch and iPhone and presenting it in a useful, actionable, and encouraging way. Blizzard’s Games I discuss: Hearthstone Heroes of the Storm My previous Start-to-Finish series discussing the creation of Check the Weather: #91: Thank you and the Road from Here. #90: Check...

Duration: 00:20:19

#219: Accidental.

2015 Developing Perspective t-shirts (4 days to order, ends May 18.) One of the most dangerous traps when learning from someone else’s experience is ascribing intentionality to what in reality was accidental. This can make it feel somehow magical or impossible to learn from. We are all just muddling along. Pedometer += 1,000,000 Joe’s Extraordinarily Kind Words

Duration: 00:18:03

#218: Blazing Trails.

2015 Developing Perspective t-shirts (1 Week left to order.) Once again the topic of sustainable revenue has surfaced around our lovely community. I’ve recently been changing/adapting my thinking on the subject so it seemed the time to wade in again. Tim on the App Store “The app store had its best quarter ever, with a record number of customers making purchases, driving a new record for revenue, and 29 percent year on year growth.” App Store Metrics In April, 2015: 1,561 apps per day...

Duration: 00:14:53

#215: Insidious Features.

How to build little features into your applications that re-wire your user’s brains to come to expect a certain behavior. These ‘insidious’ features are a delightful way to help build loyalty with your customers.

Duration: 00:13:34

#214: App Store Snowstorm.

Simultaneous Invention or setting realistic expectations for uniqueness. Simultaneous Invention

Duration: 00:13:40

#213: Showing Up and Shipping Apps.

After a longer than typical break I’m back with another episode…on a related note I’m talking about how to get unstuck. How I manage the situation that seems to happen often enough where I get stuck in a creative rut. Then I talk a bit about how to manage the process of submitting WatchKit apps. Chart of my consistency track record for Developing Perspective:

Duration: 00:15:01

#212: Four Phases of a Gold Rush.

In the run up to Apple’s media event on March 9th I keep hearing the phrase ‘Gold Rush’ over and over again. Today I unpack that concept and whether it might apply to the Apple Watch. The Phases of Gold Rush: The Rumor The Legend The Rush The Reality Luck = Opportunity + Preparation My WatchKit Series Scott Forstall, “Whole new Gold Rush” The California Gold Rush Trism WatchCon 2 There is unfortunately no shortcut to gaining expertise in a subject. You can only truly understand something...

Duration: 00:14:40

#211: Asterisk Free Marketing.

Prompted by some thinking I did around building the App Preview for Pedometer++, I start to wonder about honesty in advertising. How honesty should I be? What level of candor is appropriate, helpful, reasonable? Building an App Preview

Duration: 00:12:46

#210: Polymaths.

I’m not a huge fan of the term polymath. It sounds kinda pretentious but sometimes the best word for something is that way. Today I was struck by the wild variety of tasks and skills that it takes to run a business principally on your own. So I wanted to walk through some of disparate aspects of the ‘job’. Hopefully giving someone who is considering going out on their own some good food for thought. My intention isn’t to scare anyone off, but just to help you understand the inherent...

Duration: 00:14:50

#209: Not so Fast.

Today I walk through my history thinking about Swift. From WWDC to now I’ve done a lot of thinking about Swift as whether I should be using it. The result makes me feel a bit conflicted, but the brutally pragmatic part of me is winning out. Swift on My WatchKit series

Duration: 00:14:54

#208: Sam Soffes.

I take a break out of my normal 15 minute format for a return of my occational interview series. This week I’m delighted to talk to Sam Soffes about balancing your own product work with doing consulting, different ways of thinking about success and deciding what it is you want to do with your time. Sam has been developing for iOS since 2008 and has worked on a wide variety of successful products. He is currently working on Whiskey, a Markdown editor for Mac and iOS.

Duration: 00:47:42

#207: Irresistible Complexity

Rather than wading into the hullabaloo regarding Apple’s software quality directly I instead decided to take a step backwards and consider the forces that have driven us to this situation in the first place. My goal is to consider the forces that make keeping software stable over time difficult. The result can apply to small projects as well as to a company as large as Apple. Marketing Complexity: The pressure to keep adding features in order to keep software relevant in a marketplace....

Duration: 00:14:31

#206: Can the App Store be Full?

Today I think out loud about the implications of an App Store that is functionally full. Where applications cannot realistically thrive simply because of novelty or freshness. Whatever you do now you are facing up against a hyper-competitive marketplace. I think this changes significantly how we need to pursue things from a business perspective as well as helps us be realistic about what to expect. As an experiment I also recorded this episode as a video. I’m not really sure how valuable...

Duration: 00:14:16

#205: AILW - Economics of WatchKit Apps.

Thinking out loud about why I recently starting my series called As I Learn WatchKit. I’ve learned a lot about the creative process by giving myself permission to put unpolished things into the world. My first attempt at Youtube Then, I dive into the economics of building WatchKit apps. In general I think that the economic realities of building apps for it are consistent with any other app endeavor. If it was a good idea before it is likely doubly so to add a Watch extension. If it is a new...

Duration: 00:14:53

#204: Delightfully Pragmatic.

My first reactions to WatchKit. I’m really glad Apple has given is some genuinely powerful capabilities with this first generation of APIs. Getting Started with WatchKit My Initial Impressions Apple’s Main WatchKit page Developer Forums

Duration: 00:14:51

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