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Digital Politics Radio

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San Diego, CA


Non-partisan podcast featuring thought leaders and industry pioneers explores innovative approaches to political campaigns, voter engagement, mobilization, leveraging social networks, message testing and targeting, fundraising, cross-media advertising and persuasion.




Finding Pockets of Swing Voters with Brian Kind TargetPoint Consulting

Brian Kind, National Director of Geo-Strategic Analytics, TargetPoint Consulting, reminds us that geography is still the most fundamental variable in how someone votes. While top line voter numbers might seem consistent within a state, pockets of swing voters might make all the difference in a close race. Brian also talks about constructing predictive voter models, making sense of exit polls, and identifying bias in polling and pollsters. With years of experience in Wisconsin politics, Brian...

Duration: 00:16:20

Building a Candidate's Brand with Bonnie Siegel Political Branding Associates

Bonnie Siegel, founder, Political Branding Associates brings a depth of knowledge about branding from the consumer world. As the national brand strategist for Ted Cruz she realized how much candidates need to understand the value of their brand and what it means to keep the brand authentic, consistent and meaningful.

Duration: 00:16:09

How Phone Banks Help Candidates and Causes Mobilize with Sheela Sequeira CallHub

Sheela Sequeira, marketing, talks about how political telephony advances are changing the nature of phone banks. Using voice, text and email, candidates and causes are able to build relationships with supporters while getting analytics that can guide when and how to best reach out. Headquartered in Bangalore India, CallHub is working with a number of campaigns around the globe a result of the explosion in the number of mobile devices owned by citizens. @CallHubIO

Duration: 00:16:54

Persuading Non-College White Voters with Brad Chism Founder Chism Strategies

Brad Chism, founder, Chism Strategies has been polling White working class voters and figuring out how to persuade them. Using Moral Foundations Theory he has developed tests to see how strong and soft partisans as well as independent voters react to statements about health care, the environment, the Russia investigation,and how much they agree with Donald Trump. @ChismStrat Chism Strategies

Duration: 00:17:20

Making Progress in the FIght Against Glioblastoma and Other Tumors with Dr. Dror Harats VBL Therapeutics

Unfortunately, Senator John McCain has been diagnosed with glioblastoma (GBM). Dr. Dror Harats, Founder and CEO of VBL Therapeutics, talks about the limitations of current treatments for recurrent glioblastoma multiforme (rGBM), the most common and deadliest form of brain cancer in adults and the challenges in developing new treatments to combat this devastating disease. The good news is that their lead candidate, a biologic agent called VB-111, is in late-stage clinical development for...

Duration: 00:18:57

Campaigns Establishing Rapport Using Text and Voice with Sean Gera CallFire

Sean Gera, Strategic Analyst, CallFire talks about how voice, text and IVR are all being used by political and advocacy campaigns to build relationships with voters. These tools are showing increasing effectiveness for persuasion, fundraising, and GOTV particularly with Hispanics and Millennials. @CallFire

Duration: 00:15:56

Controversy Over Voter Data with Daniel Kreiss UNC and Kate Kaye

Daniel Kreiss, professor political communication, UNC Chapel Hill talks with reporter Kate Kaye about the latest controversy surrounding the request by the Trump administration for voter data. Daniel provides some perspective about how state voter files are created, shared and protected. @kreissdaniel @lowbrowkate

Duration: 00:18:39

Political Risk Assessment with Dr. Nicolas Schwank and Maximilian Wurfel CONIAS Risk Intelligence

Dr. Nicolas Schwank, CEO and Maximilian Wurfel, COO, CONIAS Risk Intelligence GmbH based in Mannheim Germany exhibited at the recent Esri International Users Conference and they talk about their political risk assessment models which track global political conflict. They point out the need to understand the context of an event in order to best evaluate potential for escalation of violence. Their diverse data base developed over the last 25 years is being used to better understand issues...

Duration: 00:11:55

Augmented Reality Enhances Walking Maps with Paul Hoemke ARGIS Solutions

Paul Hoemke, Business Systems Analyst, ARGIS Solutions talked with me from the Start-Up Zone in the exhibit hall at the ESRI International Users Conference. Paul demonstrated using new Augmented Reality (AR) technology to enhance maps seen on your tablet with other relevant information. This could be the next phase for walking maps for campaign volunteers. @EsriStartUps #EsriUC ARGIS Solutions

Duration: 00:09:17

What Was Learned About Voters in 2016 with Andrew Tavani Aristotle

Andrew Tavani, VP National Sales, Aristotle reports that we learned a great deal about voters in 2016 that will be relevant for targeting in the 2018 mid-term and 2020 Presidential primary and general elections. Using machine learning to model data to make more sense of relationships between voting behavior, donations, and consumer activities allows strategists to target messages on all media including television, web sites, social media, mobile, and traditional direct mail and phone. All...

Duration: 00:17:29

Moving Voters Up the Engagement Ladder with Bart Myers Countable

Bart Myers CEO and Founder, wants to reduce the hurdles that make it hard for people to have their voices heard by elected officials. Using the Countable app, users can connect to the political process and vote on upcoming legislation, share their opinions about decisions, and inform their friends and family about their actions. While there have been many websites designed to inform voters about their own representatives, this new level of civic engagement takes advantage of...

Duration: 00:16:53

Using Data Analytics in State and Local Campaigns with David Radloff Clarity Campaigns and Kate Kaye

David Radloff, Co-Founder and Partner, Clarity Campaign Labs talks with reporter Kate Kaye about how they approached the special Congressional election in GA, how data analytics were used to target persuadable voters, and how data from special elections might inform future campaigns. David also shares insights about GOTV, reaching out with a last minute message, and accurately predicting election results. @ClarityCampaigns @LowBrowKate Clarity Campaigns

Duration: 00:14:00

Should Not Be Surprised By Election Hacking by Russians with John Patrick Attitude LLC

John Patrick, president Attitude LLC is a founding member of the World Wide Web Consortium and with 35 years at IBM has seen his share of computer and Internet hacking. While he says we should not be surprised at the attempts to disrupt the election system in the US, we need to keep in mind that there is no single point of attack. There is no national voting infrastructure but rather hundreds of systems used by state and local authorities to register voters, and allow for voting and...

Duration: 00:17:15

DNC in Transition with Emily Schwartz UnLock The VAN Initiative

Emily Schwartz, Vice President Organizing, NationBuilder talks about the Initiative that is a petition to the Democratic National Committee to allow candidates and committees to access their data regardless of which tools and technology they choose to use. This is a behind the scenes look at how national committees are managing data, how hard it is for Democratic campaigns to be innovative because of the exclusive arrangement between the DNC and NGP VAN, and why the...

Duration: 00:12:49

Better Ways to Reach Elected Officials with Nick DeSarno Public Affairs Council

Nick DeSarno, Manager, Digital and Communications Practice, Public Affairs Council reflects on alternatives to raucous town hall meetings, the value of small gatherings with elected officials, and how digital events can be effective for managing encounters on controversial subjects. Nick also points out that many people are weary of protesting with an established group and are striking out on their own but with limited success. @PACouncil Public Affairs Council

Duration: 00:16:14

Advances in Mobile Ad Technologies with Melinda Gipson Sabio Mobile

Melinda Gipson, Account Executive, Sabio Mobile brings us up to date on mobile technology that takes advantage of the gyroscope and GPS features in order to engage viewers. She also talks about innovative ways to target political ads based on customized weather, time or location for an immediate call to action. The key is getting someone to touch their mobile screen to swipe or shake or find out more about a candidate or cause. @DM2PRO @SabioMobile Sabio Mobile

Duration: 00:17:10

Who Will be Protesting Healthcare Decisions with Brad Ellison Phone2Action

Brad Ellison, Head of the Healthcare Practice at Phone2Action worked previously as legislative counsel to a member of the House of Representatives and knows how elected officials are likely to respond to protests and social media campaigns. The question now is how will the loyal base support the American Health Care Act and what about the backlash from voters who are concerned about the repeal of the Affordable Care Act. @Phone2Action

Duration: 00:20:38

Smarter Ways to Find New Donors with Forrest Howell iDonatePro

Forrest Howell Principal iDonatePro shines light on what is required to build and maintain donor relationships, moving donors up the ladder, and why fundraisers need to break down silos of donor data to cross compare donation behavior and identify likely new donors. Fundraisers also need to get beyond using spreadsheets to track their efforts. iDonatePro

Duration: 00:15:35

Increasing Efficiencies in Media Buying with Kyle Roberts Smart Media Group

Kyle Roberts, President, Smart Media Group is just back from the National Association of Broadcasters conference and reports that we are headed for a world of IP based broadcast media with more consolidation of content providers and increased abilities to target viewers particularly on mobile devices. We also talk about the current wave of ads from Super PACS and what it really takes to build relationships with voters to move them from just watching ads to becoming engaged with a...

Duration: 00:19:46

Georgia 6th Congressional Special Election with Ted Peterson NRCC interviewed by Kate Kaye

Ted Peterson, digital director at the National Republican Congressional Committee talks with Kate Kaye about the focus of the NRCC in the Georgia special election to fill the vacant House seat in the 6th Congressional district. While this race got national attention, Ted focused on raising money from low dollar donors and turning out the base Republican voters while running negative ads against the top Democratic candidate Jon Ossoff. Plans underway for the run-off...

Duration: 00:16:10

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