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Digital to Foot Traffic - Online Marketing Guide for Retail Stores

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Explore the latest digital marketing trends and uncover strategies from the best in the industry. Hosted by Kevin She and Scott Jensen, featuring experts in the digital community, this show will help you build marketing plans that will massively impact your business. Kevin is the owner of the biggest self-storage chain in Hong Kong and Macau with over 65 locations. Scott is a Senior Marketing and Business Strategies who utilizes an analytical and calculated approach to ensure business growth. Digital to Foot Traffic brings you into the digital world where you discover new ideas that will bring success to your brick and mortar business!

Explore the latest digital marketing trends and uncover strategies from the best in the industry. Hosted by Kevin She and Scott Jensen, featuring experts in the digital community, this show will help you build marketing plans that will massively impact your business. Kevin is the owner of the biggest self-storage chain in Hong Kong and Macau with over 65 locations. Scott is a Senior Marketing and Business Strategies who utilizes an analytical and calculated approach to ensure business growth. Digital to Foot Traffic brings you into the digital world where you discover new ideas that will bring success to your brick and mortar business!
More Information

Location:

Hong Kong

Description:

Explore the latest digital marketing trends and uncover strategies from the best in the industry. Hosted by Kevin She and Scott Jensen, featuring experts in the digital community, this show will help you build marketing plans that will massively impact your business. Kevin is the owner of the biggest self-storage chain in Hong Kong and Macau with over 65 locations. Scott is a Senior Marketing and Business Strategies who utilizes an analytical and calculated approach to ensure business growth. Digital to Foot Traffic brings you into the digital world where you discover new ideas that will bring success to your brick and mortar business!

Language:

English


Episodes

DTFT 9: Review on Google AdWords 2017 Updates Part 1

2/5/2018
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Google AdWords is an online advertising service developed by Google for businesses wanting to display their ads on Google and its advertising network. Google, being one of the largest online platforms used by people, is a perfect place for your ads. With this, Google has been updating AdWords in order to provide the most effective advertising service. This episode is a review on 14 out of 27 different updates of Google AdWords based on an article published in The WordStream Blog, “The Year...

Duration:00:37:04

DTFT 8: Selecting the Right Digital Agency with Andy Ann

1/22/2018
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Andy Ann is the CEO and founder of NDN Group, a digital media and advertising firm, which provides clients expertise in new media, digital advertising, and marketing solutions that would bring their brand to a whole new level. Andy also founded Hot Mob, one of the leading mobile advertising companies in Hong Kong. He is also the man behind Darizi.com, a Web 2.0 Wedding Portal for China. Andy is certainly at the top of his game in digital marketing. On this episode, he reveals the secret on...

Duration:00:47:26

DTFT 7: Social Media Marketing with Douglas White

1/18/2018
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Douglas White is a digital marketing strategist, particularly in social media marketing. He has over 25 years of experience and has lived and worked in 23 different countries. He is a University lecturer, experienced speaker, trainer, and most importantly, a social media marketing expert. This episode talks about digital marketing strategies using one of the biggest online platforms that people use - and that is social media. Doug explains how social media, especially Facebook, helps...

Duration:00:31:24

DTFT 6: Local SEO with Cameron Urry

12/19/2017
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Cameron Urry is a Multi-year Marketing Expert with over 15 years of experience in the industry. He joins this episode to talk about Search Engine Optimization (SEO) which is one of the key elements in digital marketing. SEO is the practice of increasing the quantity and quality of traffic to your website through organic search engine results. To give a better understanding of how SEO works and how it helps increase traffic to your business, Cameron shares his expertise on the process. He...

Duration:00:46:15

DTFT 5: Paid Social with Jon Quinton

12/13/2017
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Jon Quinton is a Digital Marketing Consultant at Overdrive Digital, a company that helps businesses grow through digital marketing, including support with paid social and SEO campaigns. He has several experiences in online marketing for over 10 years and has speaking engagements at several conferences relative to the industry. We have discussed paid search campaign in our previous episodes; and on this one, we talk about paid social campaigns primarily on Facebook, which is one of the most...

Duration:00:40:45

DTFT 4: Local Paid Search Strategies for Retailers with Gabe Thayn of Adigma Part 2

11/20/2017
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Gabe Thayn joins us again this week for another episode on local paid search strategies that will help retailers increase their traffic and grow their businesses. He has worked for paid search marketing technology for most of his career and has expanded his knowledge and expertise on the subject. This is the second part of the conversation where Gabe shares unique insights and useful information on effectively using paid search to gain more customers. These include stirring traffic, offline...

Duration:00:22:31

DTFT 3: Local Paid Search Strategies for Retailers with Gabe Thayn of Adigma

11/13/2017
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Gabe Thayn is a paid search genius with a vast experience in paid search campaigns for over 8-10 years. He is the man behind Adigma, a data-driven, innovative marketing technology company which uses custom built, data-driven paid search marketing structure to create an individualized toolset for businesses. This is the first part of a very informative episode on paid search campaigns. Gabe discusses the beauty of paid search and how it improves traffic for retail stores. He shares...

Duration:00:26:36

DTFT 2: Building an Awesome Website for Brick and Mortar Stores

10/30/2017
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What makes a good website? Websites are like the online voice of your businesses. It plays an important role in advertising your store so that more people learn about your business and potentially become customers. More and more businesses, be it online or retail, use websites to market their products and services. On this episode, Kevin She and Scott Jensen reveal what a good website is and what to consider in creating one. Kevin and Scott are entrepreneurs whose successes are greatly...

Duration:00:31:42

DTFT 1: Show Introduction

10/22/2017
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Welcome to the first episode of Digital to Foot Traffic! This show explores the latest digital marketing trends and uncovers strategies from the best in the industry. Hosted by Kevin She and Scott Jensen, featuring experts in the digital community, this show will help you build marketing plans that will massively impact your business. Kevin is the owner of the biggest self-storage chain in Hong Kong and Macau with over 65 locations. Scott is a Senior Marketing and Business Strategies who...

Duration:00:49:31