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PRE-LAUNCH IN SOUTH AFRICA Paris, June 8, 2010 TRACE, the leading international urban brand and media platform is actively preparing the launch of its new channel: TRACE Sports. TRACE Sports is the first 24-hour channel proposing factual entertainment and lifestyle content exclusively dedicated to sports celebrities. With more than 80% of its content made of original programming, TRACE Sports is a unique gateway to the intimate life of sporting icons. TRACE Sports will be available in HD and SD. On Wednesday June 9, just 2 days before the FIFA World Cup, TRACE will gather sports and music celebrities, sports executives, TV distributors, journalists and advertisers from 30 different countries for a special Pre-launch Party at MIBAR lounge in Johannesburg, South Africa. Christian Karembeu (1998 Soccer World Champion) and his wife, top model Adriana Karembeu, will host the function together with Olivier Laouchez, TRACE’s Chairman & CEO. During the party, Olivier will present the TRACE Sports pilot including exclusive content with and about Lance Armstrong, Rio Ferdinand, Usain Bolt, Kelly Slater, Yodsanklai Fairtex, Michael Jordan, Jenson Button, Zinedine Zidane, David Beckham, Lionel Messi… Since June 3, 2010, this pilot is being broadcast in HD in Europe and Middle East on EUTELSAT Euro Hot Bird 9 satellite and will be presented all over the world to Pay TV distributors. TRACE Sports launch is scheduled for Q2, 2011.