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Disruptive FM

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Disruptive FM is the marketing podcast for eccentric minds. Produced weekly by Geoffrey Colon, communications designer at Microsoft and author of the book: Disruptive Marketing: What Growth Hackers, Data Punks, and Other Hybrid Thinkers Can Teach Us About Navigating the New Normal (2016)




Disruptive FM Episode 73: Screens are Everywhere and Nostalgia's Gonna Get You

Disruptive FM is sponsored by The Blake Project and Branding Strategy Insider. The Blake Project is a strategic brand consultancy with extensive experience helping brands gain an advantage in the mind of the customer. Check out more at http://blakeproject.com and read more at http://brandingstrategyinsider.com On the latest Disruptive FM we hope you enjoy our new imaging and podcast theme song! We discuss how nostalgia is everywhere these days and that's on purpose. Check out more at...

Duration: 00:29:49

Disruptive FM Episode 72: All Things Facebook Live with Caitlin Angeloff of DocuSign

Disruptive FM is sponsored by Microsoft Story Labs. The best way to create a connection with someone is to tell them a story. Visit http://news.microsoft.com/stories In this episode I sit down with Caitlin Angeloff of DocuSign to talk all things Facebook Live. Note, this is prior to the recent announcement that Facebook is offering Facebook Watch which will be a new way to host and promote live and recorded video content by video creators. Disruptive FM is the marketing podcast for eccentric...

Duration: 00:29:59

Disruptive FM Episode 71: Creatives vs. Creators

Following Cannes Lions and Vidcon in late June of 2017, Geoffrey and Cheryl discuss the differences between creatives and creators and who may win out in the long run as outputs pivot in this new era. Follow us on Twitter @DisruptiveFM or check out http://DisruptiveFM.net Disruptive FM is sponsored by Microsoft Storytelling. Let me tell you a story.

Duration: 00:34:50

Disruptive FM Episode 70: An Interview with Author Jonathan David Lewis

In this episode, Geoffrey sits down with fellow author of the new book "Brand vs. Wild," Jonathan David Lewis to discuss how adapting to the business world in this day and age is no different than crash landing on the side of a mountain. Buy the book on Amazon at https://www.amazon.com/Brand-vs-Wild-Resilient-Environments/dp/1138736015 Find out more at http://disruptivefm.net #DisruptiveFM

Duration: 00:16:44

Disruptive FM Episode 69: Hackers and Leaks as the New Marketing?

In episode 69 of the marketing podcast for eccentric minds Geoffrey and Cheryl discuss Apple and news from the World Wide Developer's Conference and sabotage, leaks and hacking as the new marketing? How far will some ex-employees go to bring down companies, politicians and world governments? Follow us on Twitter @DisruptiveFM or participate in the conversation across the social web using #DisruptiveFM. http://DisruptiveFM.net

Duration: 00:27:48

Disruptive FM Episode 67: Those Who Take Risks Shall Find Rewards

In the latest episode of the marketing podcast for eccentric minds (that we also recorded on Facebook Live with Cheryl in Chicago on Skype and Geoffrey in the studio in Seattle - a unique hack!) we talk about the need for transgression in the workplace. Especially with 21st Century marketing leadership. Watch the podcast here: https://www.youtube.com/watch?v=qWXEXdcrkBQ&t=72s Follow us on Twitter @DisruptiveFM and follow Cheryl and Geoffrey at @TheRealCherylM and @djgeoffe...

Duration: 00:31:37

Disruptive FM Episode 64: Brand Activism In Tumultuous Times

When does brand activism in the form of political rebellion make sense? When has it gone too far when Cheetos ads are politically active (satire of course but not too far off from reality!). In the latest episode Cheryl Metzger, director of strategy at Wire Stone in Chicago talks with Geoffrey Colon, communications designer at Microsoft about what makes sense for brands and how active (or inactive) they should be during tumultuous political times. Follow us on Twitter @DisruptiveFM or...

Duration: 00:31:49

Disruptive FM Episode 63: Marketing Personas Are Dead

Disruptive FM is the marketing podcast for eccentric minds. On this episode we talk about how those innovators in marketing feel persona-based marketing is already looking old and what the next steps could be to really understand audiences and people. Hosted by Geoffrey Colon, Communications Designer at Microsoft and author of the book Disruptive Marketing and Cheryl Metzger, Director of Strategy at Wire Stone. Follow us on Twitter @DisruptiveFM or follow Cheryl @TheRealCherylM or Geoffrey...

Duration: 00:27:19

Disruptive FM: Episode 62 Fashion Forecast 2017

The marketing podcast for eccentric minds. On this special episode we take a little break from talking marketing and discuss fashion. I'm joined by special guest Lauren Husum who runs fashion blog Fiercely Charming. What are the trends, how do people find information, what will we see more of on 2017? For more trendsetting, read my post on LinkedIn "Is Trendspotting the Biggest Trends of 2017?" Follow us on Twitter @DisruptiveFM or converse with us using #DisruptiveFM Check out Lauren's...

Duration: 00:26:01