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Driving Participation: What's Working in Marketing and Fundraisi-logo

Driving Participation: What's Working in Marketing and Fundraisi

Entrepreneurship >

Wonder what other organizations are doing to grow that you might not have thought of? Schools, nonprofits and associations share ideas for attracting the right people, keeping them excited to be there and inspiring them to give back. From branding strategies to marketing programs and fundraising communications, organizations of all sizes are trying new ways to inspire action. In Driving Participation, Beth Brodovsky talks with marketers, fundraisers and consultants, exploring what what's working to get people to show up, stick around and give back.

Wonder what other organizations are doing to grow that you might not have thought of? Schools, nonprofits and associations share ideas for attracting the right people, keeping them excited to be there and inspiring them to give back. From branding strategies to marketing programs and fundraising communications, organizations of all sizes are trying new ways to inspire action. In Driving Participation, Beth Brodovsky talks with marketers, fundraisers and consultants, exploring what what's working to get people to show up, stick around and give back.
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Location:

United States

Description:

Wonder what other organizations are doing to grow that you might not have thought of? Schools, nonprofits and associations share ideas for attracting the right people, keeping them excited to be there and inspiring them to give back. From branding strategies to marketing programs and fundraising communications, organizations of all sizes are trying new ways to inspire action. In Driving Participation, Beth Brodovsky talks with marketers, fundraisers and consultants, exploring what what's working to get people to show up, stick around and give back.

Language:

English


Episodes

DP 165: What Tools and Tactics Are You Letting Go?

1/3/2018
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As we head into 2018, Beth wanted to know: What tactics or strategies are you letting go of? She gathered responses from past Driving Participation guests. From foregoing massive website launches to leaving phonathons in the past to changing up social media habits—maybe even letting go of Facebook altogether—listen in to hear what some in the community are leaving behind in the new year.

Duration: 00:34:44


DP 164: What Starbucks has Learned about Participation that Nonprofits Should Know

12/20/2017
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Mike Lenda has experience in both the for profit and nonprofit world through working previously in marketing at Starbucks and now mobilization at Compassion International. He joins in this week to share some practices he learned at Starbucks and how they could—and should—be applied to nonprofits. From staying true to your mission—know your story and know your why, Mike says—to making your audience feel like partners in your organization, Mike shares what Starbucks has learned that...

Duration: 00:53:24


DP 163: Moving out of the Culture of Poverty

12/6/2017
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On the outside, Philadelphia's 30th Street Station is just a big train station. But for Sarah Davis, director of development for the city's University City District, it represents a connection to lifelong employment and exit from poverty in some cases, or the home of outdoor space The Porch, where West Philadelphians can connect over lunch from the food truck on-site. She joins this session to talk about how the 20-year-old organization revitalized an area of the city and the conversations...

Duration: 00:38:55


DP 162: The Intersection of Development and Communications

11/22/2017
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Some organizations suffer from failure to see things as the donors themselves see it, notes Nick Ellinger on this week's session. Nick, vice president of marketing strategy for DonorVoice, joins in to talk about how to create a connection between development and communications, and why communications in nonprofits is often one-sided. He explains how you can get real, substantive feedback from donors—and then how to actually use it. Where can you improve in your messaging so donors feel a...

Duration: 00:46:35


DP 161: Turning Advocates into Champions for your Message

11/8/2017
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Jill Knaggs knows the perception about manufacturing typically evokes a sort of dingy image. But she also knows the industry is anything but dingy. She joins this session to talk about a campaign she coordinated as communication and marketing manager for the Canadian Manufacturers and Exporters Association of Manitoba to change perception and show people what the industry is — and how they already interact with it, from food processors to aerospace. She explains how the organization...

Duration: 00:45:50


DP 159: Building Buy-In for the Value of Risk

10/11/2017
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Will Dennis wants people in leadership positions to come from a place of 'yes.' With a background in theater and improvisation, Will, manager of the Prep Fund at St. Joseph's Preparatory School, knows the notion of "yes" and taking a risk on an idea is paramount—and often pays off. He believes in the value of conversation in determining what drives people's participation with an organization and creating a real relationship. For those who want their organization to start taking more risks,...

Duration: 00:50:16


DP 158: Working Wikipedia as a Content Outlet and SEO Strategy

9/27/2017
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This week, Beth is back with the team from Chemical Heritage Foundation. This time, she talks with Shelley Wilks Geehr, director of the Roy Eddleman Institute, about the roles of social media and digital content for the museum. Shelley explores the various media assets of the organization, from its quarterly print (yes, print!) magazine to a podcast to weekly Twitter takeovers. She also explains the role of Wikipedia in their organization and how it has helped attract attention to the...

Duration: 00:47:55


DP 157: Creating a Bigger Impact Through Collaboration

9/13/2017
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When you start a new project—like a new exhibit at a museum—you might look at what other organizations are doing, and that can be a good thing. This session is all about collaboration—both internally and externally—as Elisabeth Berry Drago and Rebecca Ortenberg from the Chemical Heritage Foundation join in to talk about how the museum worked with other organizations as it developed its newest exhibit. They discuss how they worked to personalize the exhibit for museum-goers and how they...

Duration: 00:44:05


DP 156: Creating Emotional Traction

8/30/2017
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It's easy to think of branding as something superficial. But at its core, a brand is really just a relationship, as Cynthia Round explains on this week's session. A brand creates an inherently emotional connection that inspires loyalty and ongoing action. Why does your audience connect with your organization? Asking qualitative questions that seek to answer how people identify with a brand helped Cynthia in her work at organizations like United Way Worldwide and the Metropolitan Museum of...

Duration: 00:38:41


DP 155: Fueling Exceptional New Member Experiences

8/16/2017
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Amanda Kaiser, qualitative member researcher with Smooth the Path, has done more than 300 interviews with members of associations to understand their worries, challenges, problems and experiences with the association to determine why they do or don't engage. In doing so, she's learned a few lessons and tips that she shares in this week's session. She explains why the new member process is upside down. Early experiences with your association—whether it's the first webinar, the first...

Duration: 00:37:57


DP 154: Avoiding the Spam Filter

8/2/2017
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Are you struggling to reach your audience through email? Spencer Brooks from Brooks Digital joins in this week to talk about how your emails can be of value to your subscribers. He talks about what it takes to get your emails into people's inboxes and how to avoid the spam filter. For those dealing with low click-rates and high unsubscribe rates, he provides tips on how to clean up your list so that you are getting the best results that you can. He and Beth explore combining social media...

Duration: 00:43:06


DP 153: Lead Like a Champion

7/19/2017
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Anika Rahman has worked with such organizations as Rainforest Alliance, the Ms. Foundation, and the United Nations Population Fund. She joins this session to talk about the different facets of leadership, from how leadership is different for men and women to how leaders should deal with failure. She talks about the true role of a leader when it comes to creating inspiration and—most importantly—trust. She and Beth explore the differences between a vision and a mission, how a leader can...

Duration: 00:39:12


DP 152: Buying into Yourself as a Leader

7/5/2017
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What makes a good leader? Sandy Rees jumps in this week to talk about getting into the mindset of being a good leader—especially if you don't see yourself as one at first. Leaders set the tone of the organization, and Sandy gives tips about how to buy into yourself as a leader. For those starting a new nonprofit, she talks about the importance of finding staff and volunteers who believe in the organization's mission as much as you do and are willing to put in the time and talent to get the...

Duration: 00:27:41


DP 151: Communication Starts with Trust

6/21/2017
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Breast cancer. Cáncer de mama. Cancer du sein. This week on Driving Participation, Beth is joined by Janine Guglielmino and Myriam Siftar from Living Beyond Breast Cancer (LBBC). They talk about a recent project they completed in which LBBC materials about breast cancer were translated into five other languages to better serve their audience and those who needed the information most. Guglielmino notes that this allows people to see themselves represented, which builds trust. They talk...

Duration: 00:37:33


DP 150: The Post-Donation Experience

6/7/2017
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So a donor made a gift... Now what? Gail Perry from Fired Up Fundraising joins in to talk about the post-donation experience. What kind of communication should you use for this donor? What should your message be? How do you invite the donor in and build an emotional connection? Gail answers these questions and more. She discusses different communications strategies, how to put the "fun" in fundraising events, why nonprofits shouldn't be afraid of email, the benefits of a print newsletter...

Duration: 00:42:29


DP 149: Creating a Culture of Collaboration

5/24/2017
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This week, consultant and speaker Hardy Smith joins in to share the best way to create not just a relationship, but a true collaboration. Real collaboration between people—or even between organizations—comes with many benefits. Collaboration helps vent out the issues at the root of a challenge and helps vent out the opportunities for creating solutions, he says. He shares where organizations go wrong with collaboration and the one element that makes a key difference. He and Beth explore...

Duration: 00:45:46


DP 148: Creating Communications Toolkits

5/10/2017
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In this week's episode, Theresa Miller, chief engagement officer for Girls on the Run International, joins Beth to talk toolkits: how to create them and why they're helpful. Theresa talks about how the fundraising teams and marketing and communications teams join together to engage different audiences and work as a unit, resulting in a fundraising increase on International Women's Day by more than 300 percent! With toolkits complete with social media messages, graphics, fundraising appeals...

Duration: 00:36:32


DP 147: Content Driven Attraction and Conversion

4/26/2017
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What is the difference between content and content marketing? How do you differentiate between an interim metric and what Beth calls a terminal metric? What about the difference between content and social media? Robert McGuire of McGuire Editorial Content Marketing Agency joins Driving Participation to answer these questions and more. He takes a deep dive into the world of content, particularly content-driven attraction and conversion. He and Beth explore micro conversions, lead magnets,...

Duration: 00:41:12


DP 146: Creating Content with a Purpose

4/12/2017
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How can you create content that effectively drives your message home? Sarah Gilman, director of the National Resource Center on Lupus at the Lupus Foundation of America, joins in to talk all about content. From developing a consistent, recognizable voice to repurposing and repetition, she explores key ideas to keep in mind when it comes to creating content—especially health content. Content strategy isn't a term necessarily used often when it comes to public health, but Sarah talks about...

Duration: 00:51:27


DP 145: The Path to Participation: Five Shifts to Inspiring Action

3/29/2017
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This week, Beth is taking what she's heard from podcast guests about the meaning of participation and turning it into concrete actions you can take. She outlines five shifts you can make on the path to participation. It's clear that participation can mean different things to different organizations, she says, but what everyone has in common in the need to inspire people to take the important actions you need for your organization to thrive. From creating a survey to get to know your...

Duration: 00:27:12

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