In case you haven’t noticed, Google has become so much more competitive in the past five years. This podcast episode goes in depth with featured snippets, knowledge panels and SEO for E-Commerce, as Pete Meyers from Moz talks about how Google adapts to the fact that humans and technology are changing. The world is changing - and so is Google. Find out how to take advantage of those changes.
Hello, e-tailer! Meet lifecycle marketing! The concept that’ll completely change how you treat your customers, how you nurture your relationship and how it forces you to think only about the customer journey or customer personas - as they are just building blocks in the bigger picture: lifecycle marketing. Lean back, Philip Storey will take you through how your e-commerce can do lifecycle marketing from a-z.
Also, get your hands on this episode’s bonus resource - 41 E-Commerce Emails...
This episode provides a rare look into the e-commerce crystal ball. Where is the industry heading? What must e-commercers do to not only survive but stay on top of their industry? And what tactics can you implement that’ll help your e-commerce survive? Hear the e-commerce expert Sïmon Saneback’s insights here.
According to Daniel Murphy from Drift, the way marketers and e-commerce do sales and marketing is broken. The cure? Conversational Marketing. Imagine if you could connect with every single visitors on your site in real time, identify their needs and pains, help them and in the end: close a sale. With conversational marketing, you can do just that. Learn all about how e-commerce can rock at this in this episode.
The business opportunities on Instagram are huge, and this episode will teach you all the fundamentals of how e-commerce sites can start selling products on Instagram. Giles Thomas from AcquireConvert guides you through all the steps from setting up your account, what content you should go for to how you take your Instagram game to the next level.
Where’s the email marketing world heading? Should you automate more or take a step back and do more personal contact? Can you add a human touch and scale your email marketing efforts? Mike Nelson, one of the masterminds behind Really Good Emails, guides you through the email marketing world right now, so you can stay up to date. You’re welcome!
How do you get followers, drive engagement and all in all; grow your business on social media? Jeff Bullas must be one of the ultimate social media experts with over 9 years of experience and 560.000 twitter followers. In this episode he goes over how e-commerce stores can build an audience and build credibility and trust on social media - including how to engage visitors, get their attention and interact with them.
Don’t just base your email automation on your customers’ actions! Chris Davis from Active Campaign is one of the absolute experts in email marketing automation for e-commerce, and in this episode he’ll teach you how to automate emails, what emails should be automated, what triggers and frequency to go for - and you’ll also find out if there are some emails, that actually shouldn’t be automated at all.
It’s time to actually optimize your e-commerce mobile user experience. This is not just about making the site work O.K. on mobile, but to make the user experience on your mobile version fantastic. Linda Bustos, the Director of Merchant Strategy at Workarea Commerce Platform shares everything you need to know to up your mobile UX.
“The more you know about your site, the better you can tailor your site and take advantage of the traffic you receive.” That’s the main point from Zaid Ammari, founder of PPC Masterminds, and in this episode, he’ll tell you what key Google Analytics reports you probably don’t know about - but definitely should. Take your Google Analytics game from ‘meh’ to ‘yay’ in no time!
You’re probably doing keyword research wrong! In this episode, Tim Soulo from Ahrefs explains how e-commerce can go beyond conventional keyword research - and how you take your keyword research a step further. Find out what data you shouldn’t rely on and how you should do keyword research to boost the traffic to your e-commerce site.
The days where good customer service and personalized newsletters were more than enough to give your customers a great experience with your brand are over! It’s time to understand the new era of customer engagement - and Brian Solis is the absolute expert in this field. Find out what the new era of brand and customer engagement means for your e-commerce and how you can make your customer experience truly meaningful.
E-commerce companies can actually get free media coverage if they master the art of newsjacking. In this episode, you’ll get the infinite guide to doing newsjacking by the man who pioneered the term, David Meerman Scott. It’s not PR, it’s not pure marketing - it’s tapping into breaking news stories by clever tailored content that’ll catch the reporter’s attention - and it can generate thousands of dollars in revenue if done right.
In this episode, you get conversion rate optimization tips from the ultimate CRO-expert Peep Laja, the principal of CXL Institute. He goes over what types of research you must conduct to find out where to optimize your site, how to run tests, and finally, he shares guidelines on what high-converting pages look like - and tells you what elements you must include.
Get your brand on everybody’s lips by doing influencer marketing! But how? Peter Steen Litrup, the Marketing Director for PlayStation in the Nordics and Baltics, shares pretty much everything he knows about influencer marketing and shares amazing tactics and great ideas as to how other e-commerce companies can raise brand awareness by working with influencers.
Time to take over Facebook, Twitter, Instagram - and all the other social media out there! Nowadays your potential customers use social media as the modern version of yellow pages - and if you’re not present there, you’re missing out on business opportunities. Learn how to master social media marketing with the Director of Marketing at Buffer, Kevan Lee.
Check out Buffer’s reply tool here: https://buffer.com/reply/
In this episode, Pam Didner from Relentless Pursuit goes over the countless opportunities of demand generation. Find out how to drive awareness, generate sales and do successful campaigns with demand generation. And what’s more: Pam shares what metrics you must go for, what challenges you might face and finally; how to make sure your demand gen strategy keeps working.
Get Brian Dean’s best YouTube tactics for e-commerce! Brian Dean is an absolute pro at making YouTube videos that get thousands of views, countless subscribers, and endless amounts of likes - and all of that benefit his business tremendously. Learn how to set up a studio, whether or not to do a script, how long the videos should be, and what SEO factors that make your videos rank.
In this interview, the angle is a bit different: How to optimize a B2B landing page. In this episode, the co-founder of Unbounce, Oli Gardner explains the 7 step framework that B2B’s can use to optimize their landing page and take it from ‘nay’ to ‘yay’. He also goes over what elements to include and exclude - and you can get Oli’s verdict on the highly debated pop-ups including his best practices.
Learn more about the 7 principles of conversion centered design:...
Copy is your online sales person. Would you hire a sloppy sales person in your physical store? No. Then why would you online? In this episode, Joanna Wiebe, the co-founder of Copy Hackers and Airstory, shares great insights on creating copy that actually converts - now let’s get that sloppy sales person into gear!