New Amazon Programs for Brands
Amazon is consistently launching new programs and promotions for brands to utilize. With so many new programs hitting the platform, it can be incredibly difficult to keep up. It can be challenging even for Bobsled, whose only job is to help brands effectively utilize Amazon programs exclusively. Nevertheless, it is our job to know the trends and technology on the cutting edge. Amazon programs are an ever-changing landscape. Today, we wanted to bring a few notable programs to your...
Amazon Australia: An Interview with Scott Kilmartin
The much-anticipated launch of Amazon Australia has been an issue near and dear to Kiri’s heart since the news first dropped. As of the recording of this podcast, the launch, so far, has been a soft one. While many Australians still find themselves lacking a many of the biggest draws of buying on Amazon, the team at Bobsled remains hopeful that Amazon Australia will become an important player in Australian ecommerce. Now that the launch is official, Kiri and Julie are bringing you an...
Product Bundles on Amazon: Expand your catalog and your margins!
If your brand has been successfully selling on Amazon for a while now, it is time to start bundling. What exactly is a bundle? At Bobsled, we like to think of it as a selection of complementary products from your catalog that are sold as one unit. Bundling is an excellent way to expand your catalog and improve your margins too. Before we get too deep into bundling strategies, we wanted to make sure you know why it is worth your while to embrace the bundle! Q4 is the perfect time to test...
Vendor Central Optimization Guide
We’ve touted the benefits of a hybrid model for selling on Amazon in this podcast before, so now we wanted to take the opportunity to talk exclusively about vendor central. Kiri interviews Noelle Barnes, a client project manager with us at Bobsled and a former Amazon employee with over nine years of experience. Noelle has worked in digital marketing for just about every department within Amazon, so she has firsthand experience with the types of vendors that make the most out of their Amazon...
Inventory Management Strategies for Amazon
With the holiday season fast approaching, you can expect a higher rate of sales as consumers head to Amazon to check items off their wish list. Quarter Four is an exciting time to be an online retailer, but have you thought about your ability to handle orders from a fulfillment level? It’s time to talk inventory. Though inventory management isn’t a particularly glamorous aspect of online retail, it is a critical issue that Bobsled Marketing takes seriously. We wanted to devote an entire...
Inventory Management Strategies for Amazon and Who Needs to Be On Your Amazon Team
When brands begin to take their presence on Amazon seriously, it becomes clear that having a well-equipped team is essential to success. At Bobsled Marketing, we have developed key places where having a specialized team member will enable your brand to find the most success. We have identified five key places where brand marketing and management require specialization: Project Management, Warehouse Management, Customer Service, PPC Specialist, and Creative Specialist. In this episode, you...
Sponsored Products PPC
Back in episode four, we had our colleague Stefan Jordev, Bobsled’s PPC specialist, on the show to share his tools for analyzing how effective our advertising programs really are. Today, we want to dive deep into sponsored products on Amazon. PPC analysis is an integral part of our operations, so we need to better understand how it is affecting our bottom line. With the tides turning towards the Amazon marketplace and online storefronts, we need to know now more than ever how our...
Marketplace Analytics: Interview with Ken Cassar from Slice Intelligence
With the rise of profitability in the online marketplace, it is shocking that many large CPG brands are still ignoring Amazon. Many brands are reluctant to get involved because of how their brand or products might be perceived by the consumer. The data shows us that consumers are in fact engaging with Amazon marketplaces, and it is time for brands come to terms with online retail. For many brands, that may mean a decrease in immediate control in order to reap the long-term...
Amazon PPC Best Practices
Do you want to increase your traffic and sales with Amazon PPC ads? If you are a new seller, this can be an effective strategy to help you gain some traction that you may not be getting yet with reviews and repeat traffic. Running PPC ads can be a huge advantage for sellers using sponsored product ads. Any seller on Amazon should be using PPC ads, whether you are a new seller or an established seller. Each one of these has their own specific considerations, so before you jump head first...
The Future of Brands on Amazon
The Future of Brands is fast approaching! Are you keeping up with the changing trends? Are you a distributor looking to generate trust with your consumers? Are you worried you are not prepared for the future? In this episode, we offer our opinions on how distributors can convert some of their brands in a Direct-To-Consumer Model. This more direct model has been gaining in popularity with consumers in recent years. Brands are having a wake-up moment, wherein they realize that a certain...
The Vendor Seller Hybrid Model
Are you thinking about becoming vendor on Amazon? Have you thought through the pros and cons of listing your products, while Amazon sets the prices? You want to maximize your profits and sell your catalog, but for so many businesses, navigating through the different selling platforms on Amazon can feel like a no-win situation. We propose that using a Vendor-Seller Hybrid Model can give you the best of both worlds. Amazon is changing the game and offering more reasons than ever to stay in...
Running Promotions on Amazon
On this episode of E-commerce Brain Trust, hosts Kiri Masters, CEO of Bobsled Marketing, and Julie Spear, Operations Manager at Bobsled Marketing, discuss running promotions on Amazon. What kinds of promotions are available to sellers and vendors? When are these promotions best used? How can they be used to kickstart sales of new products or brands, clear out inventory, or build momentum overall for a brand? If you’re a seller or vendor on Amazon, tune in to this episode for some great...