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Location:

United States

Twitter:

@kirimasters

Language:

English

Contact:

(646) 561-9936


Episodes

Voice Commerce: The Future is Here

2/14/2018
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The future of ecommerce is voice command technology. Amazon seems to think so, given its investment in and the success of the Echo. Google has caught on with its competitor, Google Home. These voice command devices have already created their own niche of ecommerce, voice commerce, and it is rapidly becoming a staple in many households. What makes devices like Echo and Google Home so fascinating for us is that they kind of came out of nowhere. In the past six months alone, the topic of voice...

Duration:00:52:20

How to improve your product’s Amazon ranking

2/7/2018
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Optimizing Amazon Rankings is essential to the success of your brand. One year ago, Bobsled published an article that outlined how we have analyzed the ranking algorithm and what resources brands can use to optimize their rankings. Even a year later, this article is still incredibly helpful for your brand. Today, we are reviewing the article, and then discussing which sections are still most relevant to you as you edit your listings. The key idea is to understand how the A9 search system...

Duration:00:28:34

Interview episode: The Dirt with Johg Ananda, Cofounder and CEO of www.givemethedirt.com

1/31/2018
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In today’s episode, we are bringing you an interview with one of Bobsled’s clients to showcase both the light and the dark side of selling on Amazon. Give Me The Dirt and Johg Ananda have been working with us to maximize their profits on Amazon, but that is not this wellness company’s only channel for ecommerce. Johg will describe why having a multi-channel ecommerce brand has been beneficial for Give Me The Dirt, and will then balance that with practical advice for other brands of a similar...

Duration:00:45:59

4 Ways to Optimize Headline Search Ads

1/24/2018
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Headline search ads are a critical marketing tool for brands selling on Amazon. Since August of 2017, headline search ads are now available for brands on the seller platform, as well as brands on vendor central. These ads are a simple way to buy your way to the top of the search results using targeted keywords and a bit of experimentation. Here to give you all of his knowledge on the subject is Will Haire, a PPC manager at Bobsled Marketing. Will always advises our clients to utilize...

Duration:00:18:55

How to Get Product Reviews on Amazon

1/17/2018
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No matter how long your brand has been selling Amazon, getting product reviews will always be a challenge. Bobsled Marketing is committed to helping brands strategize reviews, and since a lot has changed since we first started putting out content on this topic, we thought it was high time we take a closer look. Reviews remain a fuzzy and nebulous subject, but it is critical to the success of your brand that you obtain them. If you are seeking to break the cycle, this episode is for...

Duration:00:24:40

How to Protect Your Brand on Amazon

1/10/2018
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When it comes to protecting your brand from unauthorized sellers or counterfeit products, there are many different strategies that you can employ. Given all the options and lack of readily available information, it is no surprise that one of Bobsled’s most successful blog posts is about this topic. In today’s episode, we are bringing the article right to your ears as a reminder of all the tools and tactics that we believe to be the most useful against unauthorized sellers. Now that Amazon...

Duration:00:27:42

Sales Tax for Amazon Marketplace Sellers: A Changing Landscape

12/21/2017
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If you are a first-time seller on Amazon, considering sales tax is probably low on your priority list. That being said, sales tax compliance still has huge implications for your bottom line. Tax legislation is always changing, as is Amazon and the States stance on the issue. Tax compliance is a necessary part of doing business on Amazon, so it is time to get informed and have a plan in place. You should be concerned about the cost of noncompliance, and we are here to get you on track so that...

Duration:00:31:26

New Amazon Programs for Brands

12/13/2017
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Amazon is consistently launching new programs and promotions for brands to utilize. With so many new programs hitting the platform, it can be incredibly difficult to keep up. It can be challenging even for Bobsled, whose only job is to help brands effectively utilize Amazon programs exclusively. Nevertheless, it is our job to know the trends and technology on the cutting edge. Amazon programs are an ever-changing landscape. Today, we wanted to bring a few notable programs to your...

Duration:00:34:38

Amazon Australia: An Interview with Scott Kilmartin

12/6/2017
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The much-anticipated launch of Amazon Australia has been an issue near and dear to Kiri’s heart since the news first dropped. As of the recording of this podcast, the launch, so far, has been a soft one. While many Australians still find themselves lacking a many of the biggest draws of buying on Amazon, the team at Bobsled remains hopeful that Amazon Australia will become an important player in Australian ecommerce. Now that the launch is official, Kiri and Julie are bringing you an...

Duration:00:46:59

Product Bundles on Amazon: Expand your catalog and your margins!

11/29/2017
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If your brand has been successfully selling on Amazon for a while now, it is time to start bundling. What exactly is a bundle? At Bobsled, we like to think of it as a selection of complementary products from your catalog that are sold as one unit. Bundling is an excellent way to expand your catalog and improve your margins too. Before we get too deep into bundling strategies, we wanted to make sure you know why it is worth your while to embrace the bundle! Q4 is the perfect time to test...

Duration:00:16:44

Vendor Central Optimization Guide

11/22/2017
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We’ve touted the benefits of a hybrid model for selling on Amazon in this podcast before, so now we wanted to take the opportunity to talk exclusively about vendor central. Kiri interviews Noelle Barnes, a client project manager with us at Bobsled and a former Amazon employee with over nine years of experience. Noelle has worked in digital marketing for just about every department within Amazon, so she has firsthand experience with the types of vendors that make the most out of their Amazon...

Duration:00:29:27

Inventory Management Strategies for Amazon

11/15/2017
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With the holiday season fast approaching, you can expect a higher rate of sales as consumers head to Amazon to check items off their wish list. Quarter Four is an exciting time to be an online retailer, but have you thought about your ability to handle orders from a fulfillment level? It’s time to talk inventory. Though inventory management isn’t a particularly glamorous aspect of online retail, it is a critical issue that Bobsled Marketing takes seriously. We wanted to devote an entire...

Duration:00:25:05

Inventory Management Strategies for Amazon and Who Needs to Be On Your Amazon Team

11/8/2017
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When brands begin to take their presence on Amazon seriously, it becomes clear that having a well-equipped team is essential to success. At Bobsled Marketing, we have developed key places where having a specialized team member will enable your brand to find the most success. We have identified five key places where brand marketing and management require specialization: Project Management, Warehouse Management, Customer Service, PPC Specialist, and Creative Specialist. In this episode, you...

Duration:00:28:59

Sponsored Products PPC

11/1/2017
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Back in episode four, we had our colleague Stefan Jordev, Bobsled’s PPC specialist, on the show to share his tools for analyzing how effective our advertising programs really are. Today, we want to dive deep into sponsored products on Amazon. PPC analysis is an integral part of our operations, so we need to better understand how it is affecting our bottom line. With the tides turning towards the Amazon marketplace and online storefronts, we need to know now more than ever how our...

Duration:00:25:01

Marketplace Analytics: Interview with Ken Cassar from Slice Intelligence

10/25/2017
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With the rise of profitability in the online marketplace, it is shocking that many large CPG brands are still ignoring Amazon. Many brands are reluctant to get involved because of how their brand or products might be perceived by the consumer. The data shows us that consumers are in fact engaging with Amazon marketplaces, and it is time for brands come to terms with online retail. For many brands, that may mean a decrease in immediate control in order to reap the long-term...

Duration:00:39:41

Amazon PPC Best Practices

10/19/2017
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Do you want to increase your traffic and sales with Amazon PPC ads? If you are a new seller, this can be an effective strategy to help you gain some traction that you may not be getting yet with reviews and repeat traffic. Running PPC ads can be a huge advantage for sellers using sponsored product ads. Any seller on Amazon should be using PPC ads, whether you are a new seller or an established seller. Each one of these has their own specific considerations, so before you jump head first...

Duration:00:25:12

The Future of Brands on Amazon

10/18/2017
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The Future of Brands is fast approaching! Are you keeping up with the changing trends? Are you a distributor looking to generate trust with your consumers? Are you worried you are not prepared for the future? In this episode, we offer our opinions on how distributors can convert some of their brands in a Direct-To-Consumer Model. This more direct model has been gaining in popularity with consumers in recent years. Brands are having a wake-up moment, wherein they realize that a certain...

Duration:00:21:11

The Vendor Seller Hybrid Model

10/17/2017
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Are you thinking about becoming vendor on Amazon? Have you thought through the pros and cons of listing your products, while Amazon sets the prices? You want to maximize your profits and sell your catalog, but for so many businesses, navigating through the different selling platforms on Amazon can feel like a no-win situation. We propose that using a Vendor-Seller Hybrid Model can give you the best of both worlds. Amazon is changing the game and offering more reasons than ever to stay in...

Duration:00:28:42

Running Promotions on Amazon

10/11/2017
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On this episode of E-commerce Brain Trust, hosts Kiri Masters, CEO of Bobsled Marketing, and Julie Spear, Operations Manager at Bobsled Marketing, discuss running promotions on Amazon. What kinds of promotions are available to sellers and vendors? When are these promotions best used? How can they be used to kickstart sales of new products or brands, clear out inventory, or build momentum overall for a brand? If you’re a seller or vendor on Amazon, tune in to this episode for some great...

Duration:00:28:31