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Edible-Alpha™

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Actionable insights in making money in food Edible-Alpha™ is your source for actionable insights into making money in food. Hosted by Tera Johnson, we talk to a wide range of stakeholders about what it really takes to grow a successful food business. Learn more at www.edible-alpha.org

Actionable insights in making money in food Edible-Alpha™ is your source for actionable insights into making money in food. Hosted by Tera Johnson, we talk to a wide range of stakeholders about what it really takes to grow a successful food business. Learn more at www.edible-alpha.org
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Location:

United States

Description:

Actionable insights in making money in food Edible-Alpha™ is your source for actionable insights into making money in food. Hosted by Tera Johnson, we talk to a wide range of stakeholders about what it really takes to grow a successful food business. Learn more at www.edible-alpha.org

Twitter:

@ediblealpha

Language:

English

Contact:

608-890-0780


Episodes

#20 - How Love The Wild Built A National Brand For Frozen Farmed Fish - Edible-Alpha™

11/16/2017
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Love The Wild CEO Jacqueline Claudia managed a fish farm before launching Love the Wild with co-founder Christy Brouker in 2014 to fill the gap in the market for convenient, delicious and environmentally friendly, freshly frozen seafood. The knowledgeable food entrepreneur community in Boulder helped Jacqueline understand the realistic path to building a national food brand, including meeting investor expectations and how much money it would take to grow the company’s top-line sales. Love...

#19, Part 2 – Refining Your Processes and Building Great Financial Packages For Your Food Business - Edible-Alpha™

11/2/2017
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There is value in having a process for financial management and fine-tuning it as you learn more about your business. For example, if you project your needed cash or total sales based on a specific set of assumptions and track it accordingly, you can see how accurate you were and get better at projecting as a result. The more you have the ability to analyze what went right or wrong, the more useful your financial model and plan are to making business decisions. Being able to have both an...

#19, Part 1 – Building Great Financial Systems For Your Food Business - Edible-Alpha™

10/19/2017
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In Edible-Alpha™ episode #19, Part 1, Tera talks with Dan Lemmer of the Wisconsin SBDC’s capital access team about building great financial systems and realistic projections for food, beverage and value-added agriculture businesses. From the entrepreneur’s perspective, the most important thing when using an accounting package is to ensure accurate setup and data entry so that they are able to produce accurate financial statements. Dan cautions entrepreneurs to only track the information...

#18 - Food Business Brands Evolve With The Consumer - Edible-Alpha™

9/28/2017
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In Edible-Alpha™ episode #18, Tera talks with Sara Parthasarathy and Partha Sabniviss, the married couple behind Flavor Temptations, an organic Indian recipe pack brand. Each recipe pack includes a traditional Indian recipe with the exact amounts of fresh, organic spices needed to cook the recipe. Originally branded as Ethnic Spicery, they changed their brand name to Flavor Temptations to fully communicate the joyful, family-building experience of making memories through Indian cooking so...

#17 – The Capital Conundrum of Rural Economic Development - Edible-Alpha™

9/11/2017
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In Edible-Alpha™ Podcast Episode #17, Tera talks with Sam Rikkers, former Administrator of the Rural Business Cooperative Service at the USDA. Sam talks about how the USDA’s programs serve not just agricultural producers but also rural businesses and rural people more broadly since farmers need strong small-town economies, institutions and infrastructure. And, many of the […]

Duration: 00:48:24


#16 - Midwestern BioAg and The Business of Biological Farming - Edible-Alpha™

8/24/2017
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In Edible-Alpha™ Podcast Episode #16, Tera talks with Leilani Zimmer-Durand. Leilani is Vice President of Education Initiatives at Midwestern BioAg, a company that provides farmers with consulting and products (mostly inputs) that help their farm’s yields, resiliency and profitability by using biological farming methods. Biological farming is treating your farm like an ecosystem and preserving […]

Duration: 00:45:28


#15 - New Product Development and Rollouts For National Food and Beverage Brands: A Process - Edible-Alpha™

8/11/2017
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In Edible-Alpha™ Podcast Episode #15, Tera talks with Brad Rostofske, the Director of Industry Growth at FaB Wisconsin, the state’s food and beverage industry cluster organization. Brad worked at Oscar Meyer, Palermo’s and other companies in engineering new and existing food manufacturing plants before helping those companies develop new products in line with their brand […]

Duration: 01:12:02


#14 - Shared-Use Kitchens And Their Tenants: A Shared Path to Financial Sustainability - Edible-Alpha™

7/20/2017
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In Edible-Alpha™ Podcast Episode #14, Tera talks with Adam Haen of FEED Kitchens, a shared-use kitchen that also serves as a business incubator for food businesses like small-batch bakers, sauce makers, caterers and food carts. They have 5 kitchens, including: a training kitchen, a specialty/meat kitchen, a bakery, a deli, and a vegetable kitchen. In […]

#13 - Considering Manufacturing In-House? Waste Can Be A Resource That Improves Your Food Business’ Bottom Line - Edible-Alpha™

7/6/2017
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In Edible-Alpha™ Podcast Episode #13, Tera talks with Travis Blomberg of WasteCap Resource Solutions about the consulting, software and other services they provide to their members and the business community to reduce, manage and capitalize on their various waste streams. WasteCap consultants encourage businesses to think of those streams as resources rather than purely waste. […]

#12 - Company Valuations With LBW Wealth Management - Edible-Alpha™

6/22/2017
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In Edible-Alpha™ Podcast Episode #12, Tera talks with Timothy Bickmore and Nathaniel Leach of LBW Wealth about company valuations and the importance of having a defensibly unique business model with realistic assumptions about future growth in order to obtain an accurate valuation. LBW Wealth has a long-term investment horizon and practices a bottom-up method of […]

#11 - SBA 504 Loans with Diane Byler of WBD - Edible-Alpha™

6/8/2017
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In Edible-Alpha™ Podcast Episode #11, Tera talks with Diane Byler of WBD about SBA 504 Loans. An SBA 504 loan is a special product that can only be offered by a Certified Development Company (CDC) like WBD in partnership with a local lender. The 504 loan is designed to help small businesses grow and create […]

#10 - Food Hubs with Tara Roberts-Turner of the Wisconsin Food Hub Cooperative - Edible-Alpha™

5/18/2017
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In Edible-Alpha™ Podcast Episode #10, Tera talks with Tara Roberts-Turner, General Manager of the Wisconsin Food Hub Cooperative about what it takes to run a food hub. The Wisconsin Farmers Union and 7 farmers started the Hub with the core belief that the best way to get the Hub off the ground was to include […]

#9 - Farm Credit With Paul Dietmann of Badgerland Financial - Edible-Alpha™

5/5/2017
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In Edible-Alpha™ Podcast Episode #9, Tera talks with Paul Dietmann of Badgerland Financial about the Farm Credit system and opportunities for farmers to access the financing they need. The Farm Credit system consists of a farmer owned, farmer led co-ops which primarily lend to farmers and any agriculture producers anywhere in all 50 U.S. states […]

#8, Part 2 - Black Earth Meats Evolves Into Conscious Carnivore - Edible-Alpha™

4/20/2017
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In Edible-Alpha™ Podcast Episode #8, Part 2, Tera talks with with Bartlett Durand of Conscious Carnivore, a whole animal butcher shop in Madison, WI. Bartlett talks about how Black Earth Meats (Black Earth, Wisconsin) evolved into Conscious Carnivore. This quote is posted for the benefit of all involved: “We honor these animals, because by their […]

#8, Part 1 - Biological Farming and Human Scale Meat - Edible-Alpha™

4/7/2017
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In Edible-Alpha™ Podcast Episode #8, Part 1, Tera talks with with Bartlett Durand of Conscious Carnivore, a whole animal butcher shop in Madison, WI. The store was the first retail outlet for Black Earth Meats (Black Earth, Wisconsin), the first humane certified, USDA processor in the area. Much of Tera’s conversation with Bartlett centers around […]

#7 - A Food Business Model Journey with Leanne Cordisco of the Chocolaterian Café - Edible-Alpha™

3/21/2017
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In Edible-Alpha™ Podcast Episode #7, Tera talks with Leanne Cordisco of the Chocolaterian Café about her path as an entrepreneur and what led her to her current food business model. The Chocoleterian is a 3rd space in the style of a French patisserie, where people can relax and treat themselves. Leanne started out as a […]

#6 - Working With Credit Unions Like Summit Credit Union To Grow Your Food Business - Edible-Alpha™

3/6/2017
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In Edible-Alpha™ Podcast Episode #6, Tera talks with Dana Hoffman and Jason Herlitzke of Summit Credit Union about how food and value-added agriculture businesses can work with credit unions like Summit to grow their business. Like all credit unions, Summit is a cooperative which exists to serve their members. Summit is based in south-central and […]

#5 - Working With Alternative Lenders like WWBIC To Grow Your Food Business - Edible-Alpha™

2/17/2017
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In Edible-Alpha™ Podcast Episode #5, Tera talks with Andrea Hughes and An Nguyen of Wisconsin Women’s Business Initiative Corporation, or WWBIC. WWBIC works with both women and men by offering relevant business classes, business loans up to $250,000, assistance with personal financial management, and connections to people who can make things happen for business owners and […]

Getting All The Way to a Strategic Investment In Your Food Company - Edible-Alpha™

2/2/2017
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In Edible-Alpha™ Podcast Episode #4, Tera talks with Steven and Chris McDiarmid of Gorilly Goods, a certified organic raw healthy snack maker in Jackson, Wisconsin. They provide 2% of their profits to the Dian Fossey Gorilla Fund and are powered by 100% Renewable Energy. Steven and Chris talk about how their dehydration process and unique flavor […]

#3, Part 3: Formation Documents, Raising Equity, and Protecting Recipes - Edible-Alpha™

2/2/2017
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In Edible-Alpha™ Podcast Episode #3, Part 3, Tera talks with Jeff Glazer of the UW Law and Entrepreneurship Clinic about the importance of using a lawyer (not an online cookie-cutter service like Legal Zoom) to draw up formation documents. This is important in food businesses, especially because the type of entity you form matters in […]
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