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Experience what it's really like to start and build an online business. We are Paul and Catherine Middlebrooks. The show is a real-time document of our progress. We forge, fail, and stumble forward in our goal to transition from full-time employees to full-time online entrepreneurs. Each episode we explore a theme, give some tips, share our recent accomplishments and upcoming goals, and we end each show discussing how it all feels (thanks, Catherine). We are not entrepreneurial experts, but we do take and test the advice of many expert how-to shows, like Internet Business Mastery, Smart Passive Income, Entrepreneur on Fire, Fizzle. Come along as we fail our way to freedom.

Experience what it's really like to start and build an online business. We are Paul and Catherine Middlebrooks. The show is a real-time document of our progress. We forge, fail, and stumble forward in our goal to transition from full-time employees to full-time online entrepreneurs. Each episode we explore a theme, give some tips, share our recent accomplishments and upcoming goals, and we end each show discussing how it all feels (thanks, Catherine). We are not entrepreneurial experts, but we do take and test the advice of many expert how-to shows, like Internet Business Mastery, Smart Passive Income, Entrepreneur on Fire, Fizzle. Come along as we fail our way to freedom.
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Location:

Nashville, TN

Description:

Experience what it's really like to start and build an online business. We are Paul and Catherine Middlebrooks. The show is a real-time document of our progress. We forge, fail, and stumble forward in our goal to transition from full-time employees to full-time online entrepreneurs. Each episode we explore a theme, give some tips, share our recent accomplishments and upcoming goals, and we end each show discussing how it all feels (thanks, Catherine). We are not entrepreneurial experts, but we do take and test the advice of many expert how-to shows, like Internet Business Mastery, Smart Passive Income, Entrepreneur on Fire, Fizzle. Come along as we fail our way to freedom.

Twitter:

@eitPaul

Language:

English


Episodes

EIT 065: 1 Year from Idea To Launch | brb yoga... finally!

1/25/2016
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If you've followed our online entrepreneurial journey so far... You know Catherine and I have been working for a year and a half on online businesses. A lot has happened during that time: We went all in developing brbYoga. We went all quiet on Entrepreneurs in Training, eventually (it's been months since our last episode!). We had our 2nd child. We moved into a new house in the suburbs to help financially. For a while were working double: recording EIT episodes and developing brb yoga. But...

Duration: 00:18:49


EIT 061: How To Make Your Product A Habit | The Habit Loop Part 1

8/28/2015
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How to Make Your Product A Habit This whole theme is drawn from Charles Duhigg's book The Power of Habit. What are habits? “The choices that all of us deliberately make at some point, and then stop thinking about but continue doing, often every day.” The Habit Loop The habit loop is a well-documented loop that underlies our habits: Cue: Something that triggers a behavior (like seeing a candy bar in the checkout line at a store). Routine: The behavior (purchase and engulf said candy bar)....

Duration: 00:27:53


EIT 060: You Got Here By Luck?! Impostor Phenomenon

8/21/2015
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Shownotes: http://www.entrepreneursintraining.net/60/ Impostor Phenomenon What is it? Impostor phenomenon, often now called impostor syndrome, was first described in 1978 by Clinical Psychologists Pauline Clance and Suzanne Imes. You can read their original paper. It's not an official disorder. They describe high-achieving professional women who believed they were being overrated. They didn’t feel success. Accomplishments are due not to your talent. Instead, they felt they were coasting on...

Duration: 00:18:16


EIT 059: How To Use Periscope For Business

8/14/2015
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Full Show notes: www.entrepreneursintraining.net/59 How To Use Periscope For Business Periscope is the new live streaming app from twitter. Described as "the closest thing to teleportation" and "consensual voyeurism," it beats out other live streaming apps (like MeerKat) by (1) having almost no lag time and, thus, being true "real-time" video, and (2) allowing streaming of your video for 24 hours after your "scope. How to Use Periscope: Downoad the periscope app. Follow and be followed by...

Duration: 00:31:49


EIT 057: Secrets Of The Millionaire Mind by T Harv Eker

7/31/2015
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Shownotes: www.entrepreneursintraining.net/57 T Harv Eker's Secrets of the Millionaire Mind Summary The book basically has 2 parts. In part 1, Eker argues we need to re-program ourselves to create a financial blueprint that will lead to wealth and success. Your financial blueprint: Your Blueprint consists of your thoughts, feelings, and actions about money and success. They determine your results. We all have a blueprint embedded. Harv says he can determine your blueprint within 5 minutes...

Duration: 00:27:57


EIT 056: Essentialism: Less But Better

7/24/2015
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Essentialism book summary Show Notes: www.entrepreneursintraining.net/56 Essentialism: The Disciplined Pursuit of Less Download my Essentialism by Greg Mckeown - Google Docs as a reference (at your peril). Below is the first part of my notes: Big Ideas: Relentlessly pursues “Less, but better” The vast majority of our environment is noise (“Trivial Many”) Very few things matter (“Vital Few”) Get rid of most of your actions Spend a lot of time up front thinking about how to limit Decisive...

Duration: 00:29:12


EIT 055: Social Media Marketing | Heather Heuman

7/17/2015
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Show notes: www.entrepreneursintraining.net/55 Heather Heuman Interview Heather founded ElizabethtownFamily.com while living in Fort Knox, Kentucky. Sheshares how she usedsocial media to grow this website and how she recruited local advertisers in the business' early stages. She founded Sweet Tea Social Marketing to help other businesses use social media to grow. Heather consults with businesses todevelop and maintain their social media marketing strategies. In the interview sheprovides...

Duration: 00:41:06


EIT 054: Build a Business to Fund a Nonprofit | DeAnne Wingate

7/10/2015
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Show notes: www.entrepreneursintraining.net/54 Interview with DeAnne Wingate DeAnne ascended the corporate ladder ata largemedia company early on in life. Despite having the trappings of success, she felt unfulfilled.She quither job tofind her life's purpose and spent a year in Mexico. She unplugged and reconnected with what mattered to her. After returning from Mexico she traveledto India to work withwomen and children forced into the sex trade. This experienceignited her passion to begin...

Duration: 00:46:09


EIT 053: Get Momentum with Jason Womack

7/3/2015
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Show notes: www.entrepreneursintraining.net/53 Jason Womack Interview Some notes from our interview Jason and Jodi Womack run the Get Momentum online coaching program. Jason travels a lot. He's in a hotel 200-220 nights per year. To keep track, you can always visit Where Is Womack. Jodi Womack co-founded the Womack Company and will co-author their upcoming book Get Momentum: How to Start when You're Stuck. I like how Jason defines "productivity", and that he takes the effort to define it,...

Duration: 00:48:47


EIT 052: Birthday Special! 8 Lessons From a Year of Entrepreneuship and Pod

6/26/2015
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Show notes: www.entrepreneursintraining.net/52 We made it a whole year! Our glorious struggle has brought us to our EIT birthday. Celebrate with us as we reflect on what we've experienced and learned. We ask ourselves 8 questions you may (or may not) find useful, about our first year of entrepreneurship and podcasting. Plus, there's champagne involved. A year in from zero: A few milestones If you've listened to the show, you know all this already. But here's a (non-exhaustive) summary of...

Duration: 00:31:42


EIT 051: Sell Courses Online with Udemy | Rob Cubbon

6/19/2015
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Complete show notes: http://www.entrepreneursintraining.net/51 Rob Cubbon Interview Sell courses online to earn passive income. Head to RobCubbon.com to get all sorts of his free stuff and links to all his offers. Rob wrote a great blog post about how to sell courses online. Like many entrepreneurs, he creates courses and sells them on Udemy.com. He has worked on developing memberships sites and moving some courses onto that platform. We talk about how difficult that's been. Rob writes...

Duration: 00:50:59


EIT 050: How To Write a Tagline For Business

6/12/2015
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Show notes: www.entrepreneursintraining.net/50 How To Write a Tagline My biggest takeaway from learning about taglines is: There are no rules or formulas for writing the perfect tagline. What is a tagline? A slogan or phrase that visually conveys the most important product attribute or benefit that the advertiser wishes to convey. Should you have a tagline? Some people think you shouldn't even use a tagline. There are many examples of companies that don't (Google, Microsoft, Facebook). Big...

Duration: 00:34:29


EIT 049b: 12 Startups in 12 Months Part 2 | Kate Diete and Paul McCann

6/8/2015
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Shownotes: www.entrepreneursintraining.net/49 Kate Diete and Paul McCann Interview Lean Startup Plan X 12 Track Kate and Paul's progress at innerwanderlust.com Their first 5 startups: Tea Witty: A premium loose-leaf tea subscription service. Forgetful Mr: A service to remind people when important dates are coming up. It send you blank cards ahead of time for the occasion. Find Juice Bar: Locate juice bars near you, wherever you are. Webevate User Testing: Submit your website and get video...

Duration: 00:27:19


EIT 049: 12 Startups in 12 Months | Kate Diete & Paul McCann

6/5/2015
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Show notes: www.entrepreneursintraining.net Kate Diete and Paul McCann Interview Lean Startup Plan X 12 Track Kate and Paul's progress at innerwanderlust.com Their first 5 startups: Tea Witty: A premium loose-leaf tea subscription service. Forgetful Mr: A service to remind people when important dates are coming up. It send you blank cards ahead of time for the occasion. Find Juice Bar: Locate juice bars near you, wherever you are. Webevate User Testing: Submit your website and get video...

Duration: 00:29:02


EIT 048b: Premortem Stories From Its Creator Gary Klein

5/31/2015
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Complete show notes: www.entrepreneursintraining.net/48b This is a follow-up episode to our PreMortem Technique show. Gary Klein came on the show to tell me some of the more interesting stories about PreMortems he's conducted. Plus we chat about his current projects. Gary Klein's PreMortem Technique Improve your business or project before it starts. Gary Klein has developed a lot more than the PreMortem technique. Here's the original research that inspired the PreMortem Klein's Harvard...

Duration: 00:18:45


EIT 048: PreMortem. It's the Future And Your Business Failed. Why?

5/29/2015
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Gary Klein developed the PreMortem technique to improve the odds your business or project won't fail- by projecting ahead and assuming it already has. Catherine and I describe the technique and perform our own. Complete show notes: www.entrepreneursintraining.net/48 Gary Klein's PreMortem Technique Improve your business or project before it starts. Gary Klein has developed a lot more than the PreMortem technique. Here's the original research that inspired the PreMortem Klein's Harvard...

Duration: 00:29:59


EIT 047: How to Become a Business Coach | Jodi Womack

5/22/2015
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Show notes:www.entrepreneursintraining.net/47 Jodi Womack Interview How to become a business coach Check out Jodi's website Get Momentum, an online coaching program. And connect with her on twitter: @JodiWomack. Some of the things we discuss during the interview: Jodi grew up with independence and exposure to business. She accompanied her dad on business trips, and she was allowed to roam a radius in New York City. "If you get lost, just ask a doorman for help," her dad said. Coaching, Jodi,...

Duration: 00:52:47

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