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Everyone Hates Marketers

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4 Ethical Growth Marketing Ideas to Test in Your Business

My guest today is marketer Josh Fechter, formerly of Autopilot marketing automation tool, who has recently created his own agency Badass Marketers and Founders. He is also an entrepreneur who has learned many lessons from his previous startup ventures. I found Josh on his agency’s Facebook Group and was blown away by the amount of free information he shared, including google drive folders full of google docs with his tactics, strategies and thoughts. If you are looking for new and innovative...

Duration: 00:50:03

5 Content Marketing Promotion Tactics You Should Try Today

My guest this episode is Sujan Patel, a brilliant marketer with many years of internet marketing experience who has strategized for Fortune 500 companies such as Salesforce, Mint, Intuit and more. He is also an entrepreneur with his own marketing agency, Web Profits, and multiple Saas businesses such as Mailshake, Quuu and Pick. Listen in to our discussion about content promotion, why it is the biggest point of failure for marketers today, and how you can do it better. Topics Discussed in...

Duration: 00:50:43

Marketing for Developers: How to Build Software People Want

This week I’m talking to Justin Jackson, Canadian entrepreneur, speaker, Saas growth and marketing advisor, and author of Marketing for Developers and Jolt!. This episode is a great listen for marketers and developers who aren’t marketers themselves but want to launch a product or service. Justin will share his methodology for customer research, picking the right marketing, and ultimately creating a great product and tons of sales. Topics Discussed in this Episode: Product development as...

Duration: 00:53:22

How Smart Positioning Can Make Your Marketing 10x Better

My guest this episode is Philip Morgan, an expert consultant in positioning, and he is here to help you improve your company’s messaging step-by-step. He specializes in positioning for tech companies and literally wrote the book on this topic, The Positioning Manual for Technical Firms. Listen in as he explains positioning strategy and techniques useful for all digital marketers and shares his personal journey along the way. Topics Discussed in this Episode: Main symptoms of bad...

Duration: 00:57:07

Seth Godin's Marketing Secrets to Launching a New Business

This week’s episode was a special challenge to my guest, the famous marketer, author and entrepreneur Seth Godin. I asked him to come up with a business idea on the fly, and walk us through how he would launch an online business with $1000 and market it to success within 3 months. Join us as he shares his wisdom and marketing secrets to launching a successful business from the ground up. Topics Discussed in this Episode: Choosing a small niche target audienceCreating and promoting valuable...

Duration: 00:52:27

How Long-Term Marketing Can Help You Generate More Profits

This week I’m talking to Conner Keppel about how long-term marketing can help you generate more profits than short-term marketing. Conner is the Head of Marketing for Phorest, salon software that helps salons grow their businesses. On today’s episode he discusses his own experiences in marketing startups and SaaS businesses, and he shares some excellent resources. Join us as we get into the the benefits of long-term marketing, specialization and how it can be applied to your...

Duration: 01:05:03

Why Marketing Storytelling Matters Now More Than Ever

My guest today is Michael Troiano, a Harvard Business School graduate and former Chief Marketing Office of Actifio, a global enterprise data-as-a-service provider. He is currently venture capitalist based in Boston at G20 Ventures, and has nearly 25 years of executive leadership experience, working with name brand companies such as PepsiCo, Jiffylube, Ragu and Hewlett-Packard. In this episode we touch on his personal story and discuss why marketers should focus on marketing storytelling...

Duration: 00:56:14

Why Weak Marketing Foundations Are Killing Your Business

Today I’m talking to Dan Kaplan, a former magazine journalist turned product marketer who is now a marketing consultant with Exponents in Silicon Valley. Dan is fighting for marketing to be great again, for the first time. He has seen many tech startups fail due to weak marketing foundations. Listen in to our very interesting chat about what companies need to do instead in order to succeed. Topics Discussed in this Episode: Frustration with anti-marketing biasChanging careers from...

Duration: 01:00:27

E015 - Monica Georgieff - Lean Marketing

This episode I’m talking to Monica Georgieff, Marketing Director of Kanbanize, a lean management platform that combines principles of Lean and Kanban. It is like Trello on steroids with the addition of portfolio management, flow analytics, and automated business rules. We discuss how to apply Kanban to marketing and make the entire process more lean and efficient. Monica shares highly practical steps to applying the principles, and she shares a mind-blowing marketing metric that most...

Duration: 00:55:09

E014 - Dan Levy - Solving Problems With Content

This episode I’m talking to Dan Levy, Content Director of Unbounce, a software product that allows us to build landing pages fast with no coding required. Today, we are talking about content and content marketing and Dan’s love-hate relationship with content. We are also going to discuss the difference between copy and content and how to come up with content ideas that people will actually like. This is a topic that I find very interesting. Then we are going to go through a step by step...

Duration: 00:51:29

E013 - Greg Elfrink - Marketing Avatars

Welcome to episode 13 of Everybody Hates Marketers. Today, I am interviewing Greg Elfrink, Content Marketing Manager for Empire Flippers a marketplace to buy or sell websites. Today, we discuss creating customer avatars. Avatars enable us to better understand and serve our customers. Greg has an interesting background. He used to work on oil rigs in Alaska while freelancing on the side. Sometimes he would end up working 100 hours in one week. With the long hours, he was getting burned out....

Duration: 00:50:09

E012 - Rand Fishkin - Bad Marketing Sticks

In this episode, I have one of the most honest and transparent conversations I have ever had in a podcast. I’m talking with Rand Fishkin, Co-Founder and ExCEO of Moz, the SEO software website. Rand Fishkin is one of the best and most transparent marketers. During this hour we talk about the type of marketer that Donald Trump is and what Rand would do if he only had $100 and 6 months to generate $1000 in income. Rand also tells a personal MOZ story that applies to managing people. Along...

Duration: 01:01:18

E011 - Jonathan Salem Baskin - Brands Are Dead

My guest on this episode is Jonathan Salem Baskin, Founder of Arcadia Lab, which helps businesses to communicate about innovation. He has 30 years of marketing experience in major global brands and is a currently a Forbes contributor. Jonathan firmly believes that brands are dead - and he offers a better alternative. Listen in as he challenges the conventional truths in marketing and provides a new perspective for the future of business. Topics Discussed in this Episode: What drew...

Duration: 01:05:43

E010 - Dave Nevogt - Building Your Castle

This episode I’m talking to Dave Nevogt, Founder and CEO of Hubstaff, a remote team management software system. He started his first business on the side in 2004, eventually leaving his corporate job and going on to found Hubstaff in 2012. He shares how he got Hubstaff started, including missteps along the way, and transparency in how the business is running today. Join us for a great conversation about acquiring and understanding your customers in order to grow sales and succeed in your...

Duration: 00:59:07

E009 - Tom Hunt - Newsletters Should Die

On today’s podcast episode, I’m talking to Tom Hunt, entrepreneur and founder of Sneez, a social selling software tool. Tom candidly shares his experiences entering the digital marketing world and building his businesses. Listen in for his great advice to new marketers on improving your craft and making more sales. Topics Discussed in this Episode: Tom’s journey into entrepreneurship and digital marketingTransparency as a marketing strategyWhy newsletters should dieThoughts on pop-ups...

Duration: 00:53:13

E008 - Blake Morgan - Gotcha Marketing

My guest today is Blake Morgan, a Customer Experience Consultant and author of More is More. Blake is a very uplifting person and she teaches brands to create “Knock Your Socks Off” experiences for their customers. Join us as we learn the best ways to improve your customer’s experience with your brand and how you can provide more value in your marketing. Topics Discussed in this Episode: Blake’s career path from journalist to customer experience consultantThe problem with “Gotcha...

Duration: 00:54:35

E007 - Dave Schneider - Good Copy

On today’s episode I’m talking to Dave Schneider, Founder of Ninja Outreach, a software tool to get in touch with influencers and bloggers. He’s studied applied mathematics at Harvard, travelled the world and now manages a team remotely to run his company. Listen in for Dave’s top recommended resources to learn how to become a better copywriter and improve your marketing. Topics Discussed in this Episode: Running a blog and earning money while travelingNetwork marketing and pyramid...

Duration: 00:55:36

E006 - Justin McGill - Nuts & Bolts

My guest for this episode is Justin McGill, Founder of LeadFuze, an online service to help businesses to generate more leads online. He’s also the host of the podcast Zero to Scale, where he and his co-host discuss their journey building profitable businesses. Listen in as Justin shares his experiences as an entrepreneur and specific marketing techniques he’s used to grow his business. Topics Discussed in this Episode: Justin’s journey from corporate manager to professional poker...

Duration: 00:55:49

E005 - Violeta Nedkova - Positive Stuff

Today I’m talking to Violeta Nedkova, from VioletaNedkova.com and The Creative Rebel Academy. She's a creative rebel: she does things in her own way, instead of following what everybody else says. Listen in as we talk about being yourself and reconnecting to your core value in order to improve your business and your marketing. Topics Discussed in this Episode: Violeta’s interesting life story and approach to positivityTips to deal with bullshit overload on the internetTools and methods...

Duration: 00:53:10

E004 - John Doherty - The Little Things

My guest today is John Doherty from GetCredo.com, a marketplace to find the best SEO experts. John is very transparent in his business and in today’s episode he candidly shares his background in marketing and journey launching Credo. Listen in as we discuss what makes a good marketing strategy and specific tactics for utilizing SEO in your business. Topics Discussed in this Episode: John’s background and launching CredoTransparency in business and writingWhy good marketing takes...

Duration: 00:55:44

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