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Exposure Ninja Digital Marketing Podcast

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Looking for ways to increase your website’s visibility and significantly grow the sales it generates? Then you’re in the right place. In the Exposure Ninja Digital Marketing podcast, Tim, the Ninjas, and special guests share ‘real life’ actionable tips straight from the digital marketing front line. Discover what’s working out there for businesses like yours and hear about real life case studies from companies that have grown and capitalised on their online visibility and turned it into profit. Some of the topics we cover include: How to get to the top of Google Getting the most from Facebook ads, whether you’re generating leads or sales How digital PR can get you in front of your target audience by tapping into high authority magazine and news sites, as well as piggybacking high profile blogs Tips to convert more of your website traffic into sales using data-driven conversion rate optimisation Website design tips to make your business stand out and maximise revenue ECommerce strategies to grow visibility and revenue, whatever platform you are using Google Adwords advice to bring down that all-important CPA How to launch a new business online Using direct response marketing principles in an online environment Understanding what your competitors are and aren’t doing, so that you can copy the best bits and exploit the gaps More information and show notes are available at the podcast website www.exposureninja.com/podcast

Looking for ways to increase your website’s visibility and significantly grow the sales it generates? Then you’re in the right place. In the Exposure Ninja Digital Marketing podcast, Tim, the Ninjas, and special guests share ‘real life’ actionable tips straight from the digital marketing front line. Discover what’s working out there for businesses like yours and hear about real life case studies from companies that have grown and capitalised on their online visibility and turned it into profit. Some of the topics we cover include: How to get to the top of Google Getting the most from Facebook ads, whether you’re generating leads or sales How digital PR can get you in front of your target audience by tapping into high authority magazine and news sites, as well as piggybacking high profile blogs Tips to convert more of your website traffic into sales using data-driven conversion rate optimisation Website design tips to make your business stand out and maximise revenue ECommerce strategies to grow visibility and revenue, whatever platform you are using Google Adwords advice to bring down that all-important CPA How to launch a new business online Using direct response marketing principles in an online environment Understanding what your competitors are and aren’t doing, so that you can copy the best bits and exploit the gaps More information and show notes are available at the podcast website www.exposureninja.com/podcast
More Information

Location:

United Kingdom

Description:

Looking for ways to increase your website’s visibility and significantly grow the sales it generates? Then you’re in the right place. In the Exposure Ninja Digital Marketing podcast, Tim, the Ninjas, and special guests share ‘real life’ actionable tips straight from the digital marketing front line. Discover what’s working out there for businesses like yours and hear about real life case studies from companies that have grown and capitalised on their online visibility and turned it into profit. Some of the topics we cover include: How to get to the top of Google Getting the most from Facebook ads, whether you’re generating leads or sales How digital PR can get you in front of your target audience by tapping into high authority magazine and news sites, as well as piggybacking high profile blogs Tips to convert more of your website traffic into sales using data-driven conversion rate optimisation Website design tips to make your business stand out and maximise revenue ECommerce strategies to grow visibility and revenue, whatever platform you are using Google Adwords advice to bring down that all-important CPA How to launch a new business online Using direct response marketing principles in an online environment Understanding what your competitors are and aren’t doing, so that you can copy the best bits and exploit the gaps More information and show notes are available at the podcast website www.exposureninja.com/podcast

Language:

English

Contact:

0115 896 2348


Episodes

#75: How To Run Your Own Mastermind Group

10/4/2017
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Mastermind groups are a great way to get access to some of the smartest and most switched on marketers in the World and in this episode Tim interviews Nate Lind, who runs advertising mastermind Adsum. Hear how Nate marketed and built Adsum, the impact that it’s had on his various businesses, and how it morphed into his very own ‘anti-trade show trade show’. For show notes head to www.exposureninja.com/episode75

Duration: 00:42:52


#74: How To Sell 20,000 products a week using eCommerce sales funnels and subscriptions

10/2/2017
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If you’re an eCommerce business with a traditional online ‘store’, this episode will introduce you to a completely new way of scaling your sales. We often talk about sales funnels to generate leads on the podcast, but in this episode Tim is joined by Trey Lewellen who has built multiple businesses using sales funnels to sell physical products too. You’ll hear how to turn your audience into a tribe, and how to choose the products that will generate the best ROI when used as lead magnets....

Duration: 00:47:37


#73: How A SEO Rookie Took His Website’s Domain Authority From Nothing To 44 In 7 Months – And Made A Million In The Process

9/21/2017
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A good old-fashioned deep dive into the tools and strategies to use in online marketing is all good and well, but sometimes, the end goal goes unmentioned: improving sales and making your business successful. Perhaps it’s a little too brutally honest to be talked about that often, but it’s important to remember what you’re striving to achieve with your online marketing. That’s why when you see a business soaring to success and making some major profit with the help of marketing...

Duration: 00:33:17


#72: From Zero To International Best-Selling App Without Writing A Line Of Code?!

9/19/2017
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Once unattainable or a luxury in most industries, apps are pretty much commonplace in today’s online world. Every major brand and company you can think of will have its own app. Sooner rather than later, we’ll reach the point where if your business does not have some sort of app, you’ll be behind the curve. But, just like all other avenues of your business, an app needs to be presented and promoted well to succeed. A poor-quality app that’s difficult to navigate or isn’t functional will...

Duration: 00:17:37


#71: How To Acquire Companies To Turbocharge Growth - Even If You Are Not A ‘Rich Investor’

9/14/2017
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At a glance, the journey of a business towards success can seem like a pretty set-in-stone path, regardless of your industry. Build a client base, sell more and more products, increase your hires and expand the company – that’s the framework you’ll often find in a business, but that doesn’t mean it should be the one that you follow. Instead of battling against competitors using that standard process, what if you could acquire those competitors – or other business that possess synergy with...

Duration: 00:23:26


#70: The Digital Marketing Strategies Tutora Used To Fuel Their Explosive Growth In 2.5 Years

9/12/2017
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From handing out flyers in a local park for proof of concept, to a consumer base of thousands of satisfied return users – all in just over 24 months. Sounds like the sort of business success story you’d want to learn more about, right? Mark Hughes is the co-founder of the Tutora and our latest guest on the Exposure Ninja Digital Marketing Podcast. Hughes has played an integral role (alongside fellow co-founder Scott Woodley) in Tutora defying the odds and flourishing as a business, less...

Duration: 00:37:12


#69: How To Boost Leads And Sales Without Increasing Website Traffic By Crafting A Perfect Call To Action

9/5/2017
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With so many tactics, tips, tricks and tools involved in digital marketing, no-one would blame you for losing sight of what it’s all in the name of: generating more leads and making sales. Whatever path you go down on your online marketing journey, every step you take should be in the name of encouraging users to invest in your service, product, company or business. Perhaps there’s no greater example of this than with calls to action. A small, yet significant and emphasised feature on...

Duration: 00:59:54


#68: How Digital Marketing And SEO Took A Company To The Top Of Their Market In Two Years

8/31/2017
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We love chatting to the head honchos of similarly progressive, ambitious companies to see what tactics they’re utilising to push the business forward. Hearing from successful, modern businesses about how they using online marketing to prosper always provides us with plenty of insight and tips that we can all tweak and use in our own way. And trust us: there aren’t many more projects right now that are moving along more rapidly than Doctify. Featured in national newspapers and...

Duration: 00:44:26


#67: How To Get Free Customers And Sell Out Live Events Using Content Marketing

8/29/2017
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The wonderful world of content marketing may well be an online-focused industry, but that doesn’t mean there isn’t space for some face-to-face interaction. It’s very clear that events such as these can produce leads, brand exposure and some incredible results. Hosting your own digital marketing event takes it to the next level, with people attending purely to see you and your company in action. You create a more personal connection with those in attendance and can turn fleeting visitors...

Duration: 00:41:31


#66: How To Productise Your Skill-Set And Successfully Sell It Online

8/24/2017
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If you’re an expert in something, there are people out there that will pay for your expertise. No matter the topic, no matter the niche, there is a market for you to work with and use as a source of income. Perhaps your business has a range of skills and processes that you’ve acquired and refined through practice over the years. Maybe you’re just an ambitious entrepreneur, immersing yourself in knowledge of a particular field so you can pass it on to others. Whatever your situation, it’s...

Duration: 00:31:41


#65: How To Prevent Your Website Copy From Killing Sales

8/22/2017
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The importance of copy on your website simply cannot be underestimated. Like all other aspects of making your business website easily visible and high-converting, spot-on web copy has benefits for both search engines and the web user. Whilst targeted keywords and high word counts lay the groundworks for Google to treat your website pages kindly, it’s how you then present that text that can be the determining factor between a confused, put-off viewer, and an engaged, satisfied...

Duration: 00:32:43


#64: How To Use The Skyscraper Technique To Acquire Relevant, Authoritative Links And Boost Your Ranking

8/17/2017
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Heard about the Skyscraper technique in online marketing but never tried it out? Had a go at using it but didn’t get results? Then this episode of the Exposure Ninja Digital Marketing Podcast is for you! Listen to our chat with Paul Kortman of nomadtogether.com on how this relatively new approach to link building can be pulled off effectively to benefit your website’s visibility. In essence, the Skyscraper technique begins with identifying a blog post or web page that’s both relevant to...

Duration: 00:50:48


#63: Use These Killer Public Speaking Tips To Captivate And Persuade Audiences In Videos, Podcasts And Webinars

8/15/2017
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Presentation is something that is more prevalent in online marketing than you might assume. Whether you’re presenting a product, an aspect of your company, or the business as a whole, getting your point across successfully and in the right way is a key factor in successful customer engagement. Voice coaches know exactly what it takes to inspire people through the spoken word, so in this podcast episode, we chat to one of the best. Andrew Bennett from Toastmasters, a vocal performer and...

Duration: 00:39:15


#62: A Simple Guide To Anchor Text: How To Use It Effectively For SEO To Increase Your Site's Ranking

8/10/2017
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Like so many other areas of SEO and content marketing, anchor text is all about relevance to your brand and value to your audience. When done right, anchor text plays a major role in the online visibility of your website, meaning you risk being behind plenty of competitors if you don’t utilise it. However, going in all guns blazing without knowing your stuff could prove ineffective or even costly for your business, as search engines view your scattergun approach as spammy and hit you with...

Duration: 00:17:25


#61: How To Turn A Freelance Business Into A Global Platform

8/8/2017
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Success stories. As an entrepreneur or small business owner looking to carve your own path to prominence, success stories are something you should be paying VERY close attention to. They’re not unattainable, irrelevant tales, and they’re certainly not just another business bragging about its big numbers and rise to fame and fortune. They’re paths to success that always, without fail, hold some kind of strategy, tip, or piece of information that you can bring into your own approach to...

Duration: 00:50:21


#60: How These 4 Companies Sell Out Stock, Crash Servers And Build Rabid Fanbases Using Scarcity

8/3/2017
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Every business has to start somewhere and establish its own corner of a market to succeed. But that doesn’t mean you can’t assess and take pointers from those who have been in the game for much longer. And who better to learn from than those businesses that absolutely dominate their market? Sure, they may have a budget or online footprint that allows them to do things you can’t right now, but their mentality and approach can always be recycled in a way that works for your...

Duration: 00:49:16


#59: How To Use Great Storytelling To Transform Your Landing Pages And Conversions

8/1/2017
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The world of conversions and website optimisation may seem like a purely technical field, with little scope to let your imagination flow. That’s what many digital marketing companies may suggest, too, with a heavy focus on statistics and data-driven decisions. But as you’ll know by now, the Exposure Ninja team are not your average digital marketers and SEO gurus. As well as tried and tested ideas and strategies, we like to throw a little outside-the-box thinking into the melting pot. The...

Duration: 00:43:02


#58 How To Reposition Your Business Away From The Crowd

7/27/2017
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Understatement alert!!! Accountants aren’t known for their creative marketing. But in this episode, we talk with Diane Gardner who has relabelled herself a ‘tax coach’ in order to position her business completely separately to the crowd. She shares the process that she went through to find her unique angle, and how it’s enabled her to use content and authority marketing to build a brand around her services that ‘regular’ accountants wouldn’t be able to build. So whether you’re a service...

Duration: 00:35:14


#57: How To Use Podcast Advertising To Grow Your Business

7/25/2017
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Podcasting is one of the fastest growing media channels, and you might have wondered how to tap into this relatively new advertising platform to get in front of your target audience, either as a podcast guest, host or show advertiser. In this episode, Rob Greenlee from podcast platform Spreaker shares his insights on where podcast advertising is at now, and where it’s headed. Rob has been in podcasting since before it was a ‘thing’ and has seen it mushroom in popularity over the last few...

Duration: 00:32:18


#56 How inDinero Raised $10 Million, Lost It All, And Rebuilt After Pivoting

7/20/2017
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So many startups treat the pursuit of funding as their primary goal, rather than creating a profitable marketing funnel that allows them to scale. Jessica Mah, CEO of inDinero, has done both and learned the hard way that, when it comes to growth, nothing beats a profitable business with a scalable marketing funnel. In this episode, she takes us through inDinero’s story from inception to success via some very rocky times. She shares her ‘boom to bust’ experience, the decision to pivot...

Duration: 00:43:18

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