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Exposure Ninja Digital Marketing Podcast

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Looking for ways to increase your website’s visibility and significantly grow the sales it generates? Then you’re in the right place. In the Exposure Ninja Digital Marketing podcast, Tim, the Ninjas, and special guests share ‘real life’ actionable tips straight from the digital marketing front line. Discover what’s working out there for businesses like yours and hear about real life case studies from companies that have grown and capitalised on their online visibility and turned it into profit. Some of the topics we cover include: How to get to the top of Google Getting the most from Facebook ads, whether you’re generating leads or sales How digital PR can get you in front of your target audience by tapping into high authority magazine and news sites, as well as piggybacking high profile blogs Tips to convert more of your website traffic into sales using data-driven conversion rate optimisation Website design tips to make your business stand out and maximise revenue ECommerce strategies to grow visibility and revenue, whatever platform you are using Google Adwords advice to bring down that all-important CPA How to launch a new business online Using direct response marketing principles in an online environment Understanding what your competitors are and aren’t doing, so that you can copy the best bits and exploit the gaps More information and show notes are available at the podcast website www.exposureninja.com/podcast

Looking for ways to increase your website’s visibility and significantly grow the sales it generates? Then you’re in the right place. In the Exposure Ninja Digital Marketing podcast, Tim, the Ninjas, and special guests share ‘real life’ actionable tips straight from the digital marketing front line. Discover what’s working out there for businesses like yours and hear about real life case studies from companies that have grown and capitalised on their online visibility and turned it into profit. Some of the topics we cover include: How to get to the top of Google Getting the most from Facebook ads, whether you’re generating leads or sales How digital PR can get you in front of your target audience by tapping into high authority magazine and news sites, as well as piggybacking high profile blogs Tips to convert more of your website traffic into sales using data-driven conversion rate optimisation Website design tips to make your business stand out and maximise revenue ECommerce strategies to grow visibility and revenue, whatever platform you are using Google Adwords advice to bring down that all-important CPA How to launch a new business online Using direct response marketing principles in an online environment Understanding what your competitors are and aren’t doing, so that you can copy the best bits and exploit the gaps More information and show notes are available at the podcast website www.exposureninja.com/podcast
More Information

Location:

United Kingdom

Description:

Looking for ways to increase your website’s visibility and significantly grow the sales it generates? Then you’re in the right place. In the Exposure Ninja Digital Marketing podcast, Tim, the Ninjas, and special guests share ‘real life’ actionable tips straight from the digital marketing front line. Discover what’s working out there for businesses like yours and hear about real life case studies from companies that have grown and capitalised on their online visibility and turned it into profit. Some of the topics we cover include: How to get to the top of Google Getting the most from Facebook ads, whether you’re generating leads or sales How digital PR can get you in front of your target audience by tapping into high authority magazine and news sites, as well as piggybacking high profile blogs Tips to convert more of your website traffic into sales using data-driven conversion rate optimisation Website design tips to make your business stand out and maximise revenue ECommerce strategies to grow visibility and revenue, whatever platform you are using Google Adwords advice to bring down that all-important CPA How to launch a new business online Using direct response marketing principles in an online environment Understanding what your competitors are and aren’t doing, so that you can copy the best bits and exploit the gaps More information and show notes are available at the podcast website www.exposureninja.com/podcast

Language:

English

Contact:

0115 896 2348


Episodes

#87: How This Little-Known EU Regulation Could Kill Most of Your Digital Marketing in May 2018

1/11/2018
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On 25th May 2018, something called GDPR will take effect in the marketing world. This will affect us all. GDPR stands for General Data Protection Regulation and is a goal by the EU commission to stop all non-consensual tracking of consumers within the EU. In this episode of the Exposure Ninja Digital Marketing Podcast, we meet Samuel Scott, a former journalist , newspaper editor, director of marketing and self-proclaimed marketing and technology contrarian who uses his experience to help...

Duration: 00:39:23


#86: How to Set up a Kick-Ass Crowdfunding Campaign and Double Your Target

1/4/2018
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Ever thought of crowdfunding your business idea? You are not alone! Crowdfunding has skyrocketed and the competition has intensified. It’s increasingly difficult to exceed (or even meet) your crowdfunding goals. Setting up a crowdfunding campaign is easy, but do you know how to meet (or even double) your target? This week on the Exposure Ninja Digital Marketing Podcast, we discuss crowdfunding with the founder of Borrow a Boat, Matt Ovenden. Dubbed as the Airbnb of boats, the peer-to-peer...

Duration: 00:29:05


#85: Marketing with a Cause: How to Make an Impact and Get on Richard Branson’s Radar

12/21/2017
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Information is king in the era we live in and customers are extremely aware of your business practices. As a result, cause marketing is becoming a trend. Now more than ever, customers do their research before buying, and their desire to make the world a better place may well be what makes them pick you over your competitor, if you so choose to address a societal issue as part of your business model. In this episode of the Exposure Ninja Digital Marketing Podcast, Head Ninja Tim chats with...

Duration: 00:30:06


#84: How to Generate Tonnes of Leads for Your Company Using Kick-Ass Quizzes

12/14/2017
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Online quizzes are just starting to catch on in the digital marketing world. A quiz is a very personal experience and, not so surprisingly, everyone loves taking them. But the key to making them work as a marketing tool is understanding who the quiz-taker actually is. Crafting the content to be relevant to the specific audience you are reaching out to is key and, more specifically, writing to a single individual — your very own avatar — rather than an audience as a group. In this episode...

Duration: 00:27:11


#83: Why Most Advertising Is a Total Waste of Money and What to Do Instead

12/7/2017
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Many marketing companies will talk about the ‘brand awareness’ of a campaign. This is often a nebulous concept and one that is difficult to quantify. We here at Exposure Ninja are not huge advocates of brand awareness as a marketing goal, and we want to talk about this. Is brand awareness ever a useful goal? Why is it so often not? In this episode of the Exposure Ninja Digital Marketing Podcast, Tim and Lozz are nailing down how this kind of marketing works, what the common pitfalls are...

Duration: 00:37:16


#82: Two Steps Forward and One Step Back - Updates to the Facebook Ads Platform

11/30/2017
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This week on the Exposure Ninja Digital Marketing Podcast, our very own Lozz Newton is back by popular demand to discuss the biggest updates to the Facebook ads platform that you need to be aware of as marketers. Beware that it’s not all sunshine and roses, but let’s start with the good news! Facebook Analytics If you’ve used Google Analytics, you’ll be familiar with the kind of information that you can get from it. Well, guess what? You can now access similar information on Facebook...

Duration: 00:31:39


#81: How to Become a Thought Leader in Your Industry and Get on the Internet’s Biggest Publications

11/23/2017
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Becoming a published author on big sites such as Forbes, Inc and Business Insider is a sure way to create credibility for your personal brand and make yourself into a thought leader in your industry. As this week’s guest puts it, “the root of ‘authority’ is author and nothing will do more for your business”. If you wonder how one can go about making their way to these top publications, then this podcast is for you. In this episode of the Exposure Ninja Digital Marketing Podcast, Head...

Duration: 00:38:46


#80: How to Build an Autopilot 5* Review Collection Process for Your Business

11/16/2017
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Studies show that 79% of consumers trust online reviews as much as a personal recommendation from a friend or family member. That’s almost 8 out of 10 people! Needless to say, online reviews are powerful persuaders working in your favour when you position yourself online. In this episode of the Exposure Ninja Digital Marketing Podcast, Head Ninja Tim meets Doren Aldana, founder of several highly acclaimed training programs, such as the Mortgage Superstar Coaching Program, Autopilot...

Duration: 00:30:50


#79: Email Marketing Secrets From The World’s #1 Email Marketing Platform

11/9/2017
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Email marketing is so much more than having a “sign up for the newsletter” opt-in at the bottom of your website. It is a powerful tool to optimise deliverability and subscriber engagement, as well as a serious revenue-driver. In this episode, Head Ninja Tim meets Email Marketing platform AWeber’s CMO Erik Harbison to discuss the most effective ways to use email marketing, whether it’s automation or segmentation of customers to guide them into your sales funnel effectively. One of Erik’s...

Duration: 00:41:06


#78: How to Be Like Expedia and Design a Loyalty Program That Sends Profits Soaring

11/2/2017
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Loyalty programs are an important part of managing the relationship between your marketing and your customers in several industries. They provide customers with incentives such as points or rewards, playing a huge role in customer retention and the value you can offer to consumers. In this episode, Head Ninja Tim interviews Edward Nevraumont, Chief Marketing & Revenue Officer at General Assembly. Hear how Edward, after creating Expedia Rewards, the Expedia VIP program, led the five-year...

Duration: 01:00:34


#77: How to Create and Market to Your Ideal Customer Avatar

10/26/2017
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Many businesses make the mistake of targeting their marketing efforts to a broad audience. It’s easy to see why; you want to introduce as many potential customers as you can to your brand. But, when reaching out to eager consumers, you should really aim to reach out to one single individual: your target person, or ‘avatar’. Failing to clearly identify an avatar will result in diffused information and, ultimately, plenty of wasted money. You will speak to no-one, because you are trying to...

Duration: 00:30:29


#76: How To Use Redirects Effectively

10/19/2017
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Whether you’re the owner of a growing e-commerce site or have recently redesigned or launched a site with a new URL, staying on top of your pages and avoiding “404’s” can be tricky. Having “404 page not found” errors on your site can have a negative impact on your SEO, so it’s important to understand how redirects work. Redirection is the process of forwarding one URL to a different URL, if for example the first URL has been moved or no longer exists. In this episode, we meet with...

Duration: 00:16:41


#75: How To Run Your Own Mastermind Group

10/4/2017
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Mastermind groups are a great way to get access to some of the smartest and most switched on marketers in the World and in this episode Tim interviews Nate Lind, who runs advertising mastermind Adsum. Hear how Nate marketed and built Adsum, the impact that it’s had on his various businesses, and how it morphed into his very own ‘anti-trade show trade show’. For show notes head to www.exposureninja.com/episode75

Duration: 00:42:52


#74: How To Sell 20,000 products a week using eCommerce sales funnels and subscriptions

10/2/2017
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If you’re an eCommerce business with a traditional online ‘store’, this episode will introduce you to a completely new way of scaling your sales. We often talk about sales funnels to generate leads on the podcast, but in this episode Tim is joined by Trey Lewellen who has built multiple businesses using sales funnels to sell physical products too. You’ll hear how to turn your audience into a tribe, and how to choose the products that will generate the best ROI when used as lead magnets....

Duration: 00:47:37


#73: How A SEO Rookie Took His Website’s Domain Authority From Nothing To 44 In 7 Months – And Made A Million In The Process

9/21/2017
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A good old-fashioned deep dive into the tools and strategies to use in online marketing is all good and well, but sometimes, the end goal goes unmentioned: improving sales and making your business successful. Perhaps it’s a little too brutally honest to be talked about that often, but it’s important to remember what you’re striving to achieve with your online marketing. That’s why when you see a business soaring to success and making some major profit with the help of marketing...

Duration: 00:33:17


#72: From Zero To International Best-Selling App Without Writing A Line Of Code?!

9/19/2017
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Once unattainable or a luxury in most industries, apps are pretty much commonplace in today’s online world. Every major brand and company you can think of will have its own app. Sooner rather than later, we’ll reach the point where if your business does not have some sort of app, you’ll be behind the curve. But, just like all other avenues of your business, an app needs to be presented and promoted well to succeed. A poor-quality app that’s difficult to navigate or isn’t functional will...

Duration: 00:17:37


#71: How To Acquire Companies To Turbocharge Growth - Even If You Are Not A ‘Rich Investor’

9/14/2017
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At a glance, the journey of a business towards success can seem like a pretty set-in-stone path, regardless of your industry. Build a client base, sell more and more products, increase your hires and expand the company – that’s the framework you’ll often find in a business, but that doesn’t mean it should be the one that you follow. Instead of battling against competitors using that standard process, what if you could acquire those competitors – or other business that possess synergy with...

Duration: 00:23:26


#70: The Digital Marketing Strategies Tutora Used To Fuel Their Explosive Growth In 2.5 Years

9/12/2017
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From handing out flyers in a local park for proof of concept, to a consumer base of thousands of satisfied return users – all in just over 24 months. Sounds like the sort of business success story you’d want to learn more about, right? Mark Hughes is the co-founder of the Tutora and our latest guest on the Exposure Ninja Digital Marketing Podcast. Hughes has played an integral role (alongside fellow co-founder Scott Woodley) in Tutora defying the odds and flourishing as a business, less...

Duration: 00:37:12


#69: How To Boost Leads And Sales Without Increasing Website Traffic By Crafting A Perfect Call To Action

9/5/2017
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With so many tactics, tips, tricks and tools involved in digital marketing, no-one would blame you for losing sight of what it’s all in the name of: generating more leads and making sales. Whatever path you go down on your online marketing journey, every step you take should be in the name of encouraging users to invest in your service, product, company or business. Perhaps there’s no greater example of this than with calls to action. A small, yet significant and emphasised feature on...

Duration: 00:59:54


#68: How Digital Marketing And SEO Took A Company To The Top Of Their Market In Two Years

8/31/2017
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We love chatting to the head honchos of similarly progressive, ambitious companies to see what tactics they’re utilising to push the business forward. Hearing from successful, modern businesses about how they using online marketing to prosper always provides us with plenty of insight and tips that we can all tweak and use in our own way. And trust us: there aren’t many more projects right now that are moving along more rapidly than Doctify. Featured in national newspapers and...

Duration: 00:44:26

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