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Episode #56 - What the heck is going on with Facebook ads

Lately, I’ve been getting a lot of emails about why their Facebook ads haven’t been working as well. Why costs have gone up and reach has gone down. On this episode, I answer these questions and dive into what’s been going on and why there have been some serious changes. I also go over what you can do about it including how to leverage your ad spend. The good news is that this recent change will separate the marketers versus the non-marketers and will really put those with the skills in...


Episode #55 - How to leverage LinkedIn for massively successful Facebook ads

I have been leveraging LinkedIn to create successful Facebook ads for myself and clients for a few years and I used to talk about it all the time. Guess it was so second nature I kinda forgot what an awesome strategy it is. So, this episode is all about how to combine LinkedIn with Facebook to make a hugely successful Facebook ad campaign. Find out this strategy that hardly anybody uses and stay 10 steps in front of your competition. To see how to download your LinkedIn contacts here...


Episode #54 - Demystifying the Facebook Pixel

It seems like every other episode I make is about the Facebook pixel. Episodes 2,15,16 and 41 to name a few. Not to mention all the other ones that I mention how important the pixel is. So why another one… and I promise this won’t be the last! Simply put because I get so many questions about it. The Facebook pixel is one of those things when you master what it can do to help you grow your business by tracking and retargeting you’ll literally feel like you are basking in the...


Episode #53 - Facebook Messenger Bots - Strategy #2

I was so excited about this episode that I literally stayed up way late to finish recording and get it ready for you. Why? Because I love messenger bots! Yeah, I know. It is just another thing to learn and it is not the same as getting an email address but they are really powerful and much easier than most realize! You get nearly 100% open/read rates compared to what… maybe 20% on email. You can interact with your potential customer by asking questions and then giving them answers...


Episode #52 - What you need to know about the Facebook business page changes

Facebook recently made a change. What a shock. I know. Now, business pages will have even less significance in the news feed. This means the organic reach will be even smaller and it was already almost zero. On this episode, I talk about business pages, how these changes will affect them and whether or not it should change your Facebook ads strategy. I also dive into diversification and why it is super important not to have all your eggs (and I don’t even eat eggs) in the Facebook...


Episode #51 - How to explode your Facebook ads without the news feed

This episode is a more advanced technique partly because it requires you to commit time and money to your ads for about 30 days. However, the rewards can be pretty amazing. What I discuss is how to find the best placements for your ad. All the Facebook ad experts (myself included) always say to only put your ads in the news feed. With a couple of exceptions. On this episode, I talk about how to use all the placements to figure out really which one is the right one for your...


Episode #50 - Retargeting Strategy #5 for Webinars

Running a webinar and driving traffic to them takes a lot of time, effort and money. This retargeting strategy is simple yet effective at getting more people to show up live as well as more to purchase. Most emails follow up sequences are read by only about 20% that sign up. That means that 80% of those who said “Yes, sign me up for the webinar” will never see a reminder. Out of sight out of mind. They might have signed up for your webinar but they aren’t nearly as excited about it as...


Episode #49 - What are Facebook lead ads and how can you use them

Facebook lead ads which are listed in the campaign objectives as ‘lead generation’ have been out for a couple of years. These ads are designed to capture leads quickly and easily without leaving the Facebook platform. On this episode, I talk about how to set up the lead ads including creating the form as well as what placements can be used. Facebook lead ads are good for some businesses but not others and once you listen to this episode you’ll be able to see if they might work for your...


Episode #48 - How Facebook charges you for your ads

On this episode, we cover how Facebook charges for your ads as well as a few other things like: Also, I go over why getting charged by impression vs link clicks is actually not a bad thing and for the most part is the optimal way to run your ad campaigns. The key to how you get charged is how you set up your account and I review this toward the end of the episode. If you need help or have questions regarding Facebook ads then join my closed...


Episode #47 - What tools I use to create amazing Facebook ads

This episode is really just a list of tools I use every day when creating my Facebook ads for clients. I am an affiliate for some or all of these and there are free alternatives but so many people asked I thought I’d just give them to you like I have them: Images: https://stock.adobe.com http://canva.com Video: http://onefocusmarketing.com/veeroll Copy: http://amzn.to/2FiXy1j - The Adweek Guide to Copywriting Handbook http://onefocusmarketing.com/fs - Funnel Scripts Video...


Episode #46 - How to create laser targeted audiences for Facebook ads

I probably harp on this way too much but frankly, it is most likely the #1 thing keeping your Facebook ads from working. Know your ideal customer inside and out! That is where targeting begins by identifying all the things your ideal customer loves and those things that stress them out. There is a really cool tool by HubSpot to create your customer avatar: http://makemypersona.com If you haven’t used this tool yet or otherwise done a similar exercise please do it before you ever run...


Episode #45 - Why you should always be promoting your free content with Facebook ads

Quit keeping your free content a secret! It would be awesome to write an epic blog post and then some semi-famous influencer just happened upon it and promoted the heck out of it for you! However, until that time you better count on promoting your free content yourself and Facebook ads are the perfect way to do it. On this episode, I cover the best kind of content to promote and why it makes so much sense running paid traffic to it. These are ads you just keep running 365 days a...


Special Edition #1 - How Coaches Can Create Successful Facebook Ads

Hey Everybody, This is my very first Special Edition of the Facebook Ads with a Twang podcast! This is NOT the usual 10 minute or less tip but a 45 minute extravaganza. Maybe extravaganza is a little much but it really is like a full training. This episode is for coaches who are either new to Facebook ads or may be concerned about the technology part of it or you’ve been running ads without getting much traction. If any of that sounds familiar then you’re in the right place. Here is...


Episode #44 - How to quit making Facebook ads so complicated

Whether you’re new to Facebook ads or are a seasoned Facebook ads professional it is really easy to over think your ads. I catch myself doing this all the time. “Wow, look at this new tool that is in power editor. What does it do? Does it even work? What am I gonna test it on? How can I fit it into any of the campaigns I have running?” “How many images do I need to test?” “What is the best strategy?” “How do I know if it is working?” “What if I check the wrong box or don’t do...


Episode #43 - Facebook ads retargeting strategy #4 - Might as well get the sale!

Here is a 4th retargeting strategy and really it is an ‘add-on’ to other strategies. The example I use is from episode 30 where I cover a particular strategy. Then on this episode, I explain how to add this on. Now I’m going to warn you. This isn’t for every market and a lot of people don’t like this approach because they feel like they’re their product/service away. What I’m going to tell you is that there is so much more hidden value than getting the sale. You’re going to find out a...


Episode #42 - How to strategically scale your Facebook ads

What happens after your Facebook ad starts to really take off and you want to scale it? Do you just up the budget to infinity? That’s what most people do and more often than not they’re in for a rude awakening. It makes sense though. If you’re spending $50 a day and it is working out then why not spend $500 a day? The problem there is the Facebook algorithm. It just doesn’t work that way… ugh. On this episode, I’m talking about how to scale in multiple ways so you can take that great...


Episode #41 - How to train your Facebook pixel to get more leads

What if you could train Facebook to send you the best leads? Guess what? You can! The way we do this is by ‘training’ or ‘seasoning’ the Facebook pixel. On this episode, I cover the best way to train your pixel so you can get in front of more of the right people with your message. I’m talking about things like - custom conversions, standard events, which objective to choose, how the Facebook algorithm works and how to take the information you’re getting so you can find even more ideal...


Episode #40 - Can you change active Facebook ads without messing anything up?

Over the last few years that Facebook ads have been around there seems to be this fear (borderline paranoia) about upsetting the algorithm by changing a running ad. On this episode, I’m covering what you can change, what you can’t and some best practices for when you need to make a change but don’t want to screw anything up. Some basic rules of thumb are: Can you change the targeting? Technically yes. However, when you change the targeting you are telling Facebook “Hey, originally I...


Episode #39 - Are Facebook ads getting more expensive?

Facebook ad costs seem to be on the increase. Actually, they’ve always been on the increase. It is inevitable that the cost of any marketing platform will go up. There are short-term increases - such as during the holidays when there is an influx of advertisers trying to capitalize on this time of year. Then there are long-term increases. Like the news feed being completely full so now you’re always competing against multiple other businesses for that space. How much are you willing to...


Episode #38 - Why everybody else’s Facebook ads work except yours

Facebook ads can be so freakin’ frustrating. Especially when you read about so and so ‘crushing’ it with their Facebook ads because they just made $50k last month and spent $200 on ads. Hey, I get caught up in that kinda hype too. What they didn’t share was that they already had a 20000 person email list or 100000 followers on Instagram. Those kinda things are important to know. Comparing Facebook ads is not usually a great idea because most of the time you don’t have access to all the...


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