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Flip the Switch

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Flip the Switch is a series of conversations with the brightest marketing minds. We’ll help deconstruct their methods and synthesize the information so that you can walk away with useful insights, actionable takeaways and a fresh approach to the challenges you face daily. Join us each week and discover the tools, tactics and tips that will help you flip the switch from ordinary to remarkable.

Flip the Switch is a series of conversations with the brightest marketing minds. We’ll help deconstruct their methods and synthesize the information so that you can walk away with useful insights, actionable takeaways and a fresh approach to the challenges you face daily. Join us each week and discover the tools, tactics and tips that will help you flip the switch from ordinary to remarkable.
More Information

Location:

Toronto, ON

Description:

Flip the Switch is a series of conversations with the brightest marketing minds. We’ll help deconstruct their methods and synthesize the information so that you can walk away with useful insights, actionable takeaways and a fresh approach to the challenges you face daily. Join us each week and discover the tools, tactics and tips that will help you flip the switch from ordinary to remarkable.

Twitter:

@uberflip

Language:

English


Episodes

Announcing Some Changes to Flip The Switch

1/31/2017
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The first season of Flip the Switch has completed. Stay tuned for updates to the podcast after we return from our break! Be sure to check out uberflip.com/podcast for old episodes and news.

Duration: 00:00:40


Make That First Impression Count: Connecting Design and Marketing

1/17/2017
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Design is key in creating and properly representing your brand. Julie Parenteau Owner, Brand Strategist & Graphic Designer of My Pigs Fly explains how to create that initial appeal and attraction and tips for collaborating design and marketing. Learn more at uberflip.com/podcast.

Duration: 00:20:16


1+1=3: Understanding the Components of Building Strong and Valuable Partner Relationships

1/3/2017
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Learn about the components of building strong partner relationships with Patience Yi, VP of Platform & Developer Ecosystem at Hootsuite. Get insights into maintaining valuable partnerships as well as a glimpse into the future of social media. Learn more at uberflip.com/podcast.

Duration: 00:44:32


Adding Human to Your Brand Through Video

12/13/2016
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Learn about the rising prevalence of video marketing with industry leader, Thad Peterson. Get insight into how companies are leveraging video throughout their organization and the tips you need to make video a bigger part of your strategy. Learn more at uberflip.com/podcast.

Duration: 00:27:49


Live Events and Content: The Perfect Pair

12/6/2016
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Learn how Hana Abaza and her team measure the impact of their event content, uncover a wealth of new ideas, and inform their entire marketing strategy with actionable insights drawn from their inaugural event: The Uberflip Experience. Learn more at uberflip.com/podcast.

Duration: 00:21:22


Bothered by Suck: Becoming an Exceptional Marketer

11/29/2016
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It's becoming easier to be average. Jay Acunzo shares his thoughts on why marketers need to strive for exceptional (and why we all inherently have it in us). In this episode, we touch upon getting outside of the echo chamber and creating great work. Learn more at uberflip.com/podcast.

Duration: 00:30:06


Getting the Big Fish to Bite: Demand Gen for Enterprises

11/22/2016
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Sprinklr has grown rapidly over the past few years. Their main focus is landing Enterprise accounts which relies heavily on demand gen efforts. In this episode, we hear from Brian Kotlyar on how he and his team land the big deals. Learn more at uberflip.com/podcast.

Duration: 00:40:15


Ho-ho-holiday Content Marketing: The Why, What & How

11/15/2016
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The holidays are fast approaching! Is your content strategy ready? Hear from Uberflip's Content Marketing Manager, Victoria Hoffman, on her tips for making great holiday content and some examples of brands that are killing it. Learn more at uberflip.com/podcast.

Duration: 00:27:38


Quality vs. Quantity Content: A Fight for Sore Eyes

11/8/2016
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As quantity goes up, quality seems to go down. But does this always have to be the case? Ann Handley, CCO at MarketingProfs, thinks not. Get her take on how quality and quantity can coexist, live from UFX 2016. Learn more at uberflip.com/podcast.

Duration: 00:51:53


Is Your Marketing Strategy Ready for the Wild, Wild West?

11/1/2016
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Apps are the new ads. Email fatigue is on the rise. Instagram is outpacing Facebook. How do you make sense of it all and execute marketing strategies that drive results and align with your company’s goals? Learn this & more from Lauren Goldstein. Learn more at uberflip.com/podcast.

Duration: 00:19:07


Marketing Is Dead

10/25/2016
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Learn from Kyle Lacy why we are not the CEO or VP of sales, the head of marketing, or the customer support manager, we are experience makers and managers and why the only thing that makes us relevant are the experiences we provide. Live from UFX. Learn more at uberflip.com/podcast.

Duration: 00:33:00


Thriving In The Expression Economy

10/18/2016
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This humorous and insightful presentation from Ron Tite, Founder & CEO of The Tite Group, highlights how organizations, and the individuals within them, win the battle for time – live from The Uberflip Experience. Learn more at uberflip.com/podcast.

Duration: 00:55:51


Never Be Content With Content

10/11/2016
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In this episode, hear Joanna Wiebe, creator of Copy Hackers, share her from-the-trenches stories of writing content that matters at Copy Hackers and with clients like Bounce Exchange, live from The Uberflip Experience. Learn more at uberflip.com/podcast.

Duration: 00:29:33


Selling Content to the C-Suite: You Have to Find Your Window

10/4/2016
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Justin Gonzalez, Senior Marketing Manager at DoubleDutch, shared his tips for successfully proving the value of content marketing to executive teams at The Uberflip Experience. Learn how he found his window into the strategy table with content. Learn more at Uberflip.com/podcast.

Duration: 00:26:58


A Picture is Worth 1000 Words: How to Create a Visual Content Strategy

9/27/2016
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Visual content isn't only about creating infographics. Head of Marketing at CrowdRiff, Amrita Chandra, shares ways to create a visual content strategy and even how to get user generated content (visual or otherwise). Learn more at uberflip.com/podcast.

Duration: 00:25:26


Don't Overthink It: Back to Basics for a Better Content Strategy

9/20/2016
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Content strategy is key to overall content success, but that doesn't mean that everyone is going about it the right way. Learn from Kristina Halvorson, Founder & President of Brain Traffic, how to build a better content strategy without overthinking it. Learn more at uberflip.com/podcast.

Duration: 00:40:09


C-Sweet: Insight From A CMO on Her Role, Her Team & Great Marketing Advice

9/13/2016
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CMO of MongoDB, Meagen Eisenberg, discusses her role as a C-level exec, how she structures and manages her team, and the best marketing advice she's ever received. Learn more at unberflip.com/podcast.

Duration: 00:31:58


Growing Rogue: Why You Need To Think Critically About PPC & CRO

9/6/2016
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CRO, PPC, SEO–these acronyms are thrown around all the time but that doesn't mean we should take anything written about them as gospel. Tiffany daSilva, Growth Marketer & Digital Consultant, tells us why we have to think differently about growth. Learn more at uberflip.com/podcast.

Duration: 00:36:29


#SquadGoals: How Reorganizing Your Marketing Team Can Boost Productivity

8/30/2016
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Unbounce's marketing team isn't organized like a typical team – but it's for very good reason. Learn from Dan Levy, Unbounce's Content Director, how the shift to "squads" and "chapters" allowed the marketing team to thrive and 10x their output. Learn more at uberflip.com/podcast.

Duration: 00:41:01


Data on Data: What You Need to Know About Using Research Data for Content

8/23/2016
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Data helps to back up what marketers are saying but it isn't always easy to come by nor does it tell a compelling story on its own. Learn from Matt Heinz how marketers can use data to improve their content & the best ways to go about sourcing it. Learn more at uberflip.com/podcast.

Duration: 00:37:32

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