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Front of House - Restaurant &Hospitality Marketing-logo

Front of House - Restaurant &Hospitality Marketing

Food & Cooking Podcasts >

Front of House is a podcast inviting listeners into our space to share marketing tips for the modern world. Using real life experiences from top restaurant brands, Coterie Hospitality's Marketing Specialist and Educator, Carrie White, teaches us all we need to know to get customers through the door and keep them coming back.

Front of House is a podcast inviting listeners into our space to share marketing tips for the modern world. Using real life experiences from top restaurant brands, Coterie Hospitality's Marketing Specialist and Educator, Carrie White, teaches us all we need to know to get customers through the door and keep them coming back.
More Information

Location:

United States

Description:

Front of House is a podcast inviting listeners into our space to share marketing tips for the modern world. Using real life experiences from top restaurant brands, Coterie Hospitality's Marketing Specialist and Educator, Carrie White, teaches us all we need to know to get customers through the door and keep them coming back.

Twitter:

@foodable

Language:

English

Contact:

3307274393


Episodes

If You Think Restaurants Are Just About Serving Food, You've Missed the Point

10/27/2017
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People choose restaurants for more than what is on their menu. Take, for example, Panera, the first casual dining restaurant to offer WiFi to guests. It said, “Sit, stay a while.” McDonald’s learned, after becoming a staple, that its signature yellow arches symbolized dependability. And Starbucks’ coffee shop music and relaxed atmosphere made it a perfect study spot. So what game are you in? What do you want to be known for?

Duration: 00:34:34


How Data Science Can Grow Your Customer List

10/11/2017
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Get rid of all the guesswork in your business! With all the data you are (or should be) collecting from your customers, you have all the information you need to be making informed decisions about your marketing plan. Don’t know how? On this episode of Front of House, host Carrie White and Datavail’s Evan Eakin tell you exactly how to use data to your advantage from collection to segmentation to implementation! Listen and follow along with the show notes below! Show Notes 4:06Data...

Duration: 00:36:42


06. How to Create Highly Shareable Video Content

7/26/2017
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Today we are marketing to a whole new breed of consumer. Constantly online, digital content is a must for any hospitality business trying to reach their tech-savvy audience. On this episode of Front of House, Carrie White talks to Shivram Vaideeswaran, former Head of Global Marketing at Taco Bell and now the VP of Marketing at Tender Greens. Let's just say, he knows his stuff. Carrie and Shivram outline how important video is in your business, and better yet HOW to get started. Dive into...

Duration: 00:33:30


05. Chatbots: Revolutionizing Marketing Technology

7/5/2017
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Offering quality customer service is a "must" in any hospitality business, but sometimes it can be difficult to provide a customized experience for every potential guest. Enter the chatbot. While many may shy away from using bots in their business, in this episode Carrie explains how bots can improve the customer service experience– while also still maintaining that human touch. Tech wiz Nathan Hague talks to Carrie about using chatbots effectively and offers tips on customizing them and...

Duration: 00:34:31


04. How to Build a Cost-Effective Marketing Plan: The Next Superstar Brand

6/30/2017
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On this episode of Foodable's Front of House podcast, we talk to Pincho Factory CEO, Nedal Ahmad. He explains that you don’t need a million-dollar marketing campaign to get customers through your doors. Nedal started his business manning all his social media from an iPod touch. Now, that same brand has seven locations (and more on the way) serving their cult-like following. Find out how he did it by listening and following along with the show notes below! Show...

Duration: 00:33:56


03. Why People Aren't Going Back To Your Restaurant: Understanding Your Guest

5/10/2017
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Are you having trouble turning first-time customers into repeat customers? Carrie White knows why. On this episode, Carrie hears from real customers about why they don’t return to restaurants and deconstructs mistakes that you too might be making in your hospitality business. Listen and follow along with the show notes below! Show Notes 2:479:2812:39 15:4716:46The 5 Common Mistakes Hospitality Businesses Make31:31Coterie Hospitality Closed Facebook Group Learn...

Duration: 00:33:36


02. Building Your Brand Essence, Brand Culture, and Brand Personality

5/10/2017
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Ever wonder what your customers see when they come into your business? James Trapnell, Branding Specialist and Partner at Coterie Hospitality, joins Carrie to take a closer look at how your logo, decor, and even uniforms are sending a message to your customers. Listen and follow along with the show notes below! Show Notes 2:123:396:209:3714:13 17:1718:4222:5023:4824:20Art Design Menus at Kong Korean Barbecue26:04‘Contra Deals’: The Piece Project Learn more...

Duration: 00:32:19


01. Welcome to Front of House

5/10/2017
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Welcome to Front of House, your go-to Hospitality Marketing Podcast. Marketing Specialist and Educator Carrie White guides us through how each and every element of your business can and should be a part of your marketing plan. Listen and follow along with the show notes below! Show Notes 0:001:182:21That WomanThis Company3:09 Learn more about Coterie's Hospitality Marketing Academy!

Duration: 00:04:59