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Myrtle Beach, SC






74 - Are There Troubles At TripAdvisor?

TripAdvisor is setting the stage for a year full of changes in 2018. They launched a major new initiative at the very end of 2017 with Sponsored Positions and are now in the process of completely revamping their internal structures. Today we are going to discuss some of the most notable changes we are seeing and what may be on the horizon. SHOW NOTES:

Duration: 01:03:18

73 - The Hotel Industry's New Year Wish List for 2018

Hoteliers - If you had one hotel marketing related wish, what would it be? We asked. You responded. Here are some of the best answers we received from hoteliers and industry experts. We break them down and have some fun in the festive episode of the Fuel Hotel Marketing Podcast. SHOW NOTES:

Duration: 01:09:44

72 - 10 Marketing Lessons Your Hotel Can Learn From Star Wars Quotes

In a shameless effort to newsjack the hysteria revolving around the release of Star Wars The Last Jedi, the Fuel Hotel Marketing Podcast this week is trying to draw comparisons between the galaxy far, far away and hotel marketing. Listen to find out how well we did. SHOW NOTES:

Duration: 01:00:18

71 - The Things You Must Do Before Your Hotel Opens

Congratulations on your new hotel or resort adventure! Though inevitably a bit stressful, opening a new property is undoubtedly an exciting task. Of course, you wouldn’t ever build and open your new property and just hope people show up. Rather, you will want to have a marketing plan in place to effectively promote your property in advance to generate interest and demand. FULL SHOW NOTES:

Duration: 01:12:16

70 - What Happens When Phone Agents Act Like Your Website?

In this episode of the Fuel Hotel Marketing Podcast, the Fueligans take a tongue in cheek look at what life would be like if we treated our phone reservations like we treat our website visitors. Let’s face it, a hotel’s website is one of the most important investments a property can make. It influences almost every booking in some form or fashion. And yet, we still live in a world where folks take a set-it-and-forget-it approach to their website. Despite more than 50% of direct bookings...

Duration: 00:51:01

69 - 5 Simple Marketing Psychology Hacks To Increase Direct Bookings

Reducing friction in the booking process can happen one of two ways. Either you remove the roadblocks and make the booking process more streamlined, or you apply forward pressure through the funnel by using psychology tactics that persuade people to do what you need them to do. That’s what we’ll be discussing in today’s episode. Simple things you can apply to your website and booking engine that will have a dramatic impact on conversion rate and the number of direct bookings. SHOW NOTES:...

Duration: 01:11:27

68 - Top 8 Travel Trend Predictions For 2018

In this week’s episode of the Fuel Hotel Marketing Podcast, we break down’s top 8 travel predictions for 2018. Looking for inspiration for your 2018 travel? Facilitating reservations for more than 1,500,000 room nights each day, the experts at, the global leader in connecting travelers with the widest choice of incredible places to stay, have combined customer insights from over 128 million real guest reviews with research from 19,000 travelers across 26 countries...

Duration: 00:53:28

67 - 6 Common Analytics Mistakes You May be Making

What’s worse than bad analytics data? Not knowing you have bad analytics data! Today we are going to cover some common horrifying pitfalls that wreak havoc in your analytics data, making it a bloody mess. SHOW NOTES:

Duration: 00:57:26

66 - Does Your Hotel’s Marketing Sit On A Throne Of Lies?

Does your hotel website and the online shopping experience accurately reflect the on-property experience? Or, are you a cotton headed ninny muggins who tricks unsuspecting guests into staying with you, only to disaapoint them and have them never return to your property? Hopefully you are the former rather than the later. In this Elf-inspired episode of the Fuel Hotel Marketing Podcast, we break down some of the biggest mistakes that hotels make by not accurately representing their product...

Duration: 00:52:25

65 - Does Your Hotel Have The Right Booking Engine?

All hotels and resorts are striving to make the most out of their marketing dollars. Hotels will spend countless dollars and hours finding the right audience, the right marketing channels and setting the perfect bait to bring in a new guest. Many are great at setting the bait, but fail to make sure the trap will work. That’s what we’re going to discuss on episode 65 of the Fuel Hotel Marketing Podcast. We are going to dive in and determine if you are using the right PMS and right booking...

Duration: 00:56:46

64 - Secrets To Becoming A Hotel Advertising Pro

Google has defined 4 stages of travel, which encompasses everything from the initial spark in which someone decided they might want to take a trip all the way through the process of a guest sharing their vacation photos and experiences online with friends and family. “I want to get away moments” - dreaming moments “Time to make a plan moments” - planning moments “Let’s book it moments” - booking moments “Can’t wait to explore moments” - experiencing moments In our new guide (available at...

Duration: 01:05:21

63 - How To Make Your Hotel Website More Effective By Answering Questions

Why do hotels need a website? Essentially, your website’s job is to close the uncertainty gap, which results in the casual shopper becoming a customer. In order to close the uncertainty gap, your website must anticipate and answer questions that the shopper is likely to have during the research and purchase process. So, why do the vast majority of shoppers not convert to bookers? Conversion rate on a leisure hotel’s website can be 1-5%. Meaning between 95-99% of website visitors are not...

Duration: 01:02:31

62 - 5 Unbelievable Hotel Marketing Facts You Need To Know And Act Upon

Fueligans tend to be nerdy about data and we’re always looking to find new insights that can help shape the marketing strategy for our hotel clients. In this episode of the Fuel Hotel Marketing Podcast, we take a look at 5 recent facts that we’ve stumbled upon and that are influencing our decision making. We look at the data, discuss what it means, and tell you how you can apply this new found knowledge to help drive more direct bookings for your hotel. SHOW NOTES AT:

Duration: 00:57:51

61 - Breaking Bad-vertising: Top Hotel Marketing Myths Debunked

As marketers, it’s far too easy for us to rest on our past successes and for us to believe that what worked yesterday will work tomorrow. The reality is that things often change and the truths that we hold close to us may end up holding us back. In our experience, the good marketers are the ones who constantly challenge their preconceptions and seek out ways to disprove conventional wisdom. This episode focuses on 5 myths that we still often hear about hotel marketing. Make sure that you...

Duration: 01:18:33

60 - Easily Improve Your Guest Satisfaction by Communicating The Right Way

This week, we have special guest star, Valerie Castillo from TrustYou on the show to talk to us about an amazing study that they recently published. The study highlights the importance of communicating properly with your guest and how that can have a positive impact on guest satisfaction and online reputation. SHOW NOTES:

Duration: 00:55:59

58 - How to Market Your Hotel on a Shoestring Budget

Marketing your hotel can be costly, but it doesn’t have to be. In this episode we discuss some free or nearly free methods and marketing tactics that any hotel can employ to drive more awareness and more bookings to their property. SHOW NOTES:

Duration: 01:15:02

57 - What You Missed at HITEC 2017

Stuart recently attended the HITEC 2017 show in Toronto. In this episode, we talk about the overall mood of the industry and give a shout out to some of the stand out vendors who were there. SHOW NOTES:

Duration: 01:10:36

56 - How Your Hotel Can Dominate the SERP In A Mobile-First World

Having a mobile-first mindset is key to a successful hotel marketing strategy. To get it right, you have to make sure that you’re paying attention to PPC, the local listings, and your organic search results. In this episode, we break down all three and provide some tips and tricks to ensure that you dominate against your hotel competition. SHOW NOTES:

Duration: 01:11:18

55 - Set Your Hotel Apart With Unique Amenities

In a world of increased competition. Domination by the OTAs and the threat of disruption from DIY hoteliers, hotels have to learn to stand out from the crowd and offer unique value. At Fuel Travel, we believe that investing in the property is the best form of marketing you can do. A better guest experience leads to better online reputation and better word of mouth. This ultimately leads to more bookings and the ability to increase your ADR. In this episode of the Fuel Hotel Marketing...

Duration: 00:56:57

54 -5 Reasons Why People Are Unsubscribing From Hotel Emails

The email database of any hotel is typically the #1 performing marketing asset available to drive revenue. While email is slightly less effective as it has been due to the growth of other mediums, it does remain one of the sure fire ways of driving bookings when you need them. SHOW NOTES:

Duration: 00:48:16

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