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Google Right Side Ads - Monte Huebsch

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Google cleared away the right hand side ads on the desktop as of March 2016. This is a result of their studies confirming that less than 15% of users click the desktop ads located on the right side. Due to excessive mobile device usage, users are now trained to have a consistent up and down eye movement pattern. In this interview, Monte Huebsch also explains the following topics: (1) what other factors triggered Google to change the location of its ads; (2) the position of organic searches and paid ads; (3) how the position of ads is acquired by advertisers; and (4) what will be the effect to the cost of paid advertisement positions.

Google cleared away the right hand side ads on the desktop as of March 2016. This is a result of their studies confirming that less than 15% of users click the desktop ads located on the right side. Due to excessive mobile device usage, users are now trained to have a consistent up and down eye movement pattern. In this interview, Monte Huebsch also explains the following topics: (1) what other factors triggered Google to change the location of its ads; (2) the position of organic searches and paid ads; (3) how the position of ads is acquired by advertisers; and (4) what will be the effect to the cost of paid advertisement positions.
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Location:

Australia

Description:

Google cleared away the right hand side ads on the desktop as of March 2016. This is a result of their studies confirming that less than 15% of users click the desktop ads located on the right side. Due to excessive mobile device usage, users are now trained to have a consistent up and down eye movement pattern. In this interview, Monte Huebsch also explains the following topics: (1) what other factors triggered Google to change the location of its ads; (2) the position of organic searches and paid ads; (3) how the position of ads is acquired by advertisers; and (4) what will be the effect to the cost of paid advertisement positions.

Language:

English


Episodes

Online Reputation Management

11/20/2016
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CEOs are busy people. Doing video interviews like this over the internet is an efficient way of creating content and establishing good reputation online.

Duration: 00:03:49