Nathan and Will discuss two interesting bits of news about Snapchat that came out this week: 1) they're changing the way they pay publishers that create content for Discover, and 2) they are funding a documentary to be released exclusively on Snapchat.
In which Will and Nathan talk about publishers' attempts to balance growth (content spreading to new users easily) and monetization (giving people reason to subscribe). Some links to click: https://hardbound.co https://twitter.com/nbashaw https://twitter.com/willhoekenga https://twitter.com/hardbound
If you went back to 2011 and told a publisher that ebook growth would grind to a halt by 2016, they'd never believe you. What happened? Why did everybody get it so wrong? Read our stories: https://hardbound.co Nathan's twitter: https://twitter.com/nbashaw Will's twitter: https://twitter.com/willhoekenga Also, here are some of the articles we reference (and sources for stats we cite): Craig Mod’s “Hack the Cover” - http://craigmod.com/journal/hack_the_cover/ Ben Thompson (Stratechery) on...
This episode starts with a brief company update about Hardbound, then moves onto the question of why people are willing to pay for Audiobooks but not Podcasts. Also, we have a question for you: do you want us to talk more about Hardbound and how it's going / what we're learning? Tweet at us: https://www.twitter.com/hardbound We'd love to hear from you!