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The Homesnap Snapshot podcast features real estate agents who are using social media and content marketing in innovative ways to develop clients and build their brands.

The Homesnap Snapshot podcast features real estate agents who are using social media and content marketing in innovative ways to develop clients and build their brands.
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The Homesnap Snapshot podcast features real estate agents who are using social media and content marketing in innovative ways to develop clients and build their brands.






The Snapshot: Digital Marketing Trends for 2018

We talk to Brian Hopper, a broker with Sotheby's International Realty in Kirkland, WA, about digital marketing trends in 2018 and how to incorporate them into real estate agents' marketing plans. Trends discussed: Links mentioned: BoxBrownie Grasshopper WeChat Wunderlist PipeDrive Contactually DropBox Genius Scan Sign Easy Snapseed


The Snapshot: How Search Marketing Delivers High-Interest Leads

On this episode, Homesnap Chief Product Officer Lou Mintzer introduces our newest network for Homesnap ads: Google. 42% of people who use search engines will make contact or buy after getting their results, making search marketing a very effective way to connect with high-interest, motivated leads. Homesnap ad campaigns on Google include search ads, Gmail ads within inboxes, and animated, interactive web ads. You'll learn: 1. How Homesnap is democratizing search marketing 2. How to...


The Snapshot: A 12-Month Marketing Plan For New (And Veteran) Agents

We talk to Christy Murdock Edgar of Writing Real Estate about what new real estate agents should be doing in their first year to get their marketing efforts off the ground. She takes us month by month, focusing on how to prioritize and how to sequence marketing activities. You'll learn: 1. How to get the right headshot. 2. Business cards: standard or standout? 3. How to set up a system to track contacts. 4. How to define your sphere of influence. 5. Why it's ok to take time to figure...


The Snapshot: How To Do Branding A Different Way

Homesnap talks to Kim Kolaprete of Team Diva Real Estate (Coldwell Banker Bain) in Seattle about the distinctive brand her team built around personalized relationships with clients. You'll learn: 1. Why Kim doesn't need to be the agent for everyone. 2. How being authentic and delivering a personal message leads to stronger client relationships. 3. Why Team Diva doesn't shy away from political discussions, and in fact finds that they strengthen client relationships. 4. Write about what...


The Snapshot: Building A Niche Brand In A Competitive Market

Homesnap talks to Stacie Staub, Owner and Founder of West + Main Homes in Denver, about launching a boutique real estate brand in a very competitive market through building community. We cover: 1. Stacie's storefront office and how that has engaged her community around her brand 2. how her logo and collateral reflects the values of her brand 3. how she uses digital marketing and social media 4. her high-quality print magazine (designed internally) and how it attracts clients 5. why...


The Snapshot: Creating A Distinctive Brand Through Content & Social Media

Homesnap talks to Gemma Schaefer and Kristin McFeely of the Philly Home Girls about how they've developed a very distinctive brand through content and social media for niche audiences. Find out what they do differently and why it works. You'll learn: 1. How the Philly Home Girls pay attention to their audience's interests to determine which content to create and post. 2. How they curate and tag content to increase SEO and reach. 3. How they remove ego from their marketing and focus on...


The Snapshot: Building And Defining A Brand Through Digital Marketing

We talk to Kenny Truong of Climb Real Estate Group in Oakland CA about how he built his brand, Fast Agent, using digital marketing and social media. You'll learn: 1. How Kenny used a hashtag to introduce his brand. 2. Why he built a brand distinct from his last name or brokerage name. 3. Why Kenny expanded to include motivational, coaching and training content aimed at other agents. 4. Facebook vs. Instagram - how he uses them differently. 5. How Kenny uses retargeting on social...


The Snapshot: Again, Social Media Is A Long Game!

We talk to Kris Lindahl of The Lindahl Team in Minneapolis about incorporating technology into his brokerage to serve clients and attract new buyers or sellers. You'll learn: 1. Why you need to be present on many different platforms to reach different demographics. 2. Why you need to communicate the way your client communicates, not the way you want to communicate. 3. Which platforms outside of Facebook are worth investing in. 4. The right content mix to encourage engagement and also...


The Snapshot: How To Outsource So You Can Focus On Lead Generation

We talk to Jessica Stanley of Washington, DC's HomeFile about why agents should invest in a transaction coordinator so that they can focus on income-generating activities. We discuss: 1. Pain points for agents that can be relieved by outsourcing. 2. How technology keeps the transaction process transparent and accessible to agents. 3. What not to outsource! 4. How transaction management has changed over the last few years. 5. Why agents wait too long to ask for help. 6. Why it's...


The Snapshot: Marketing Listings on Waze

We talk to Justin Nabozna, U.S. Channel Sales Lead at Waze, about the new Waze Ads by Homesnap, which are geo-targeted listing ads aimed at drivers who are near advertised listings. You'll learn: 1) What Waze is and who uses it 2) How agents can reach people near their listings 3) What message agents should be sending at the physical point of sale 4) How Waze Ads by Homesnap can generate leads 5) Why Waze partnered with Homesnap 6) Best practices for Waze geo-targeted campaigns 7)...


The Snapshot: What's New In Lead Generation For Real Estate?

We talk to Chris Watters of Watters International Realty in Austin TX and author of the Million Dollar Real Estate Team about where he is having success with (mostly) digital lead generation, with some traditional tactics thrown in. You'll learn: 1. How Chris is boosting lead quality and Facebook conversion rates through Agent Legend. 2. Chris' success with getting leads from expireds, withdrawns and FSBOs. 3. How Watters decides which topics to create videos about, and how they...


The Snapshot: Why Content Marketing Is Still King

We talk with repeat Snapshot guest Andrew Fortune, owner of Great Colorado Homes, about content marketing and why it has been so successful for him. You'll learn: 1) The role Facebook plays in content marketing 2) Andrew's approach to listing videos and what they will accomplish 3) Why Andrew thinks this podcast is awesome! 4) Why Facebook is so dominant vs Snapchat 5) What has changed in terms of client use of social media over 18 months? 6) Open houses - worth it? Links...


The Snapshot: Make Snapchat An Essential Part Of Your Marketing Plan

We talk to Chelsea Peitz, Director of Marketing for Fidelity National Title, about how to work Snapchat into real estate marketing plans. You'll learn: 1. Why you cannot build a powerful brand without creating video. 2. Market yourself and your face, not just your homes. 3. Who's using Snapchat and why it's worthwhile to be there. 4. What is the end goal of using Snapchat. 5. What to post! 6. Why you should show some vulnerability on Snapchat. 7. Filters, filters, filters. 8. Why...


The Snapshot: Launching A New Business Using Social Media Marketing

We talk to Garrett O'Shea, CEO of D.C. furniture moving company PockitShip, about how he has used digital media marketing to launch and grow the business. You'll learn: 1. How Garrett is using digital marketing to get the word out about PockitShip. 2. Why Craigslist ads are challenging. 3. How to use and scale word-of-mouth platforms like neighborhood listservs and NextDoor. 4. Why radio worked so well for PockitShip. 5. Garrett's checklist when PockitShip moves into a new...


The Snapshot: Why Email Is Still King

We talk to Joe Garcia, Director of Marketing and Innovation at Mark Spain Real Estate, about email marketing, why it's still so effective, and how to do it right (deliver valuable and relevant information!). You'll learn: 1. Why email is still such a marketing mainstay 2. Best practices for subject lines and sender identities 3. How content is determined by the type of email 4. Emojis - yes/no? 5. The #1 goal for email 6. Suggested email content topics 7. How email fits into a...


The Snapshot: How To Do Hyperlocal/Niche Marketing

We talk to Kymber Lovett-Menkiti, president of sales at the Menkiti Group in Washington DC, about hyperlocal marketing and why it has worked for her. She shares how to define your market, how to focus your marketing efforts, and which tactics work best for a narrow market. You'll learn: 1. What hyperlocal marketing is and why it might make sense for you. 2. Which market (geographic, demographic) you should focus on. 3. Why you should "go deep, not wide". 4. How to become the subject...


The Snapshot: How New Agents Can Build A Brand

We talk to Gitika Kaul of Wydler Brothers in the DMV about how to use digital marketing to build a brand. We discuss: 1. How to start with a digital marketing plan, including which platforms to focus on. 2. How to decide where to allocate those precious marketing dollars. 3. Being authentic in your social media marketing. 4. Why Gitika has focused on Facebook and Instagram 5. How blogging can establish you as a real estate expert. 6. How to get comfortable with video. Links...


The Snapshot: Developing Millennial Agents

We talk to Sammer Mudawar of Re/Max Prestige in Costa Mesa, CA about training and working with millennial agents. We discuss why he doesn't recruit, the type of agent who succeeds in his office and the tools millennial agents are using to develop clients. We also explore whether millennial clients like to work with millennial agents and compare old vs. new marketing tactics. Links mentioned: Inman article about Sammer Wunderlist


The Snapshot: Developing A Real Estate Content Strategy

We talk to Carrie Little, managing broker of CarMarc Realty Group, about some basic digital marketing tactics for real estate agents, including content marketing, audience targeting, direct mail and websites. You'll learn: 1. How to develop a content marketing strategy, and create that content. 2. How to set the goals for that content. 3. Which platforms are best for your content, and how to know whether they are working. 4. The basics of audience targeting. 5. How to repurpose...


The Snapshot: Creating Authentic, Engaging and Persuasive Videos

Drop whatever you're doing and check out Conrad Bitangcol's marketing videos. He creates authentic and engaging videos - recent sales, closings, listings, life in Edmonton, Canada - that make clients want to work with him. Find out how he got started and how these videos fit into his overall marketing plan. Also, Conrad hits on three key Snapshot podcast themes in one sentence, which makes us very happy. Links mentioned: Conrad Bitangcol's Instagram Conrad Bitangcol's YouTube...


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