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Hot Shots - Fiery Little Rants On Marketing-logo

Hot Shots - Fiery Little Rants On Marketing

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DOES YOUR LIFE INVOLVE MARKETING FOR SMALL BUSINESS? ​​WELCOME. Big brands and big marketing experts make mistakes constantly. Millions are spent on lousy advertising ideas that small-business owners assume are great examples for their own marketing. Experts yell, "Branding isn’t for you!" And small-business owners listen. Hot Shots is here. This is the blog and podcast that has a few laughs at the expense of the big guys, all while looking at some of the best ideas from big-brands, and revealing profitable secrets for small-business marketin

DOES YOUR LIFE INVOLVE MARKETING FOR SMALL BUSINESS? ​​WELCOME. Big brands and big marketing experts make mistakes constantly. Millions are spent on lousy advertising ideas that small-business owners assume are great examples for their own marketing. Experts yell, "Branding isn’t for you!" And small-business owners listen. Hot Shots is here. This is the blog and podcast that has a few laughs at the expense of the big guys, all while looking at some of the best ideas from big-brands, and revealing profitable secrets for small-business marketin
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Location:

United States

Description:

DOES YOUR LIFE INVOLVE MARKETING FOR SMALL BUSINESS? ​​WELCOME. Big brands and big marketing experts make mistakes constantly. Millions are spent on lousy advertising ideas that small-business owners assume are great examples for their own marketing. Experts yell, "Branding isn’t for you!" And small-business owners listen. Hot Shots is here. This is the blog and podcast that has a few laughs at the expense of the big guys, all while looking at some of the best ideas from big-brands, and revealing profitable secrets for small-business marketin

Language:

English


Episodes

A Scary, Profitable Advertising Lesson For The Small Business Owner?

12/11/2017
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It's that time of the year when Best Of lists are being compiled, and advertising is no exception. And one of the year's "best" advertisements is a striking example for the small business owner. But...of what?

Duration: 00:08:13


A Giant Brand, Giant Hilarity, And A Giant Lesson For The Profitable Small Brand?

12/4/2017
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Yes, we're talking about beer branding this week, and a likely publicity stunt by a craft brewer that ostensibly drew the ire of a big mega brewery--and provides a few laughs and a couple of good lessons for the small business owner...

Duration: 00:10:49


Building A Brand In A Bottle...

11/27/2017
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As we continued our Napa tour as part of the CoupleCo interviews, The Fabulous Honey Parker and I came across an interesting and dynamic couple who operate a brewery. And they produce extraordinary brews that you may never get to taste. And that's OK. It's your loss, yes. But their scarcity is one of the keys to their success as a brand...

Duration: 00:10:36


Love, Poetry & Profit In An Oaken Barrel

11/13/2017
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Visiting the largely unscathed Napa Valley in the wake of the fires (and finding that it really is open for business), we had a chance to sit down with a couple who makes fabulous wine, whose business is a product of love and balance, and who demonstrates how the love for a business and the power of a cult brand can really make big things happen.

Duration: 00:09:46


Thing One Is Essential For Profit

11/7/2017
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Napa after the fires has provided none of the apocalyptic strife predicted by so many in the wake of the Bad News about big fires. But what it did offer us was an interesting and cautionary tale of two brands and now you can get everything else right--but if you get Thing One wrong, you're basically circling the drain.

Duration: 00:08:45


DOES THE NEWS MEDIA REALLY MEAN TO UNDERMINE A BRAND?

10/30/2017
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The news media may not have as its goal the undermining of an entire region's brand and livelihood--but the 24-hour all-devastation news cycle can do it--and has done it again. We almost became victims of it ourselves until someone told us we needed to get there ASAP and bring our tourist dollars.

Duration: 00:10:48


Personal Brand In An Aluminum Tube

10/24/2017
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Yes, it might sound crazy. but it's worth considering: What is your personal brand as a customer. And there may be no better place to examine the benefits of that than in the milieu of contemporary air travel.

Duration: 00:09:23


Can You Make Big Money On An Advertising Platform That Doesn't Work?

10/9/2017
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"Social media advertising doesn't work!" That's a ridiculous statement when you consider how many people DO make it work. What doesn't work is the same thing that doesn't work across all media platforms--including traditional advertising platforms. And the fixing it is very, very simple. Want to know how?

Duration: 00:09:27


Don't Say It: Profitable, Small-Biz Insight From a Big, International Brand

10/2/2017
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Velcro has created a hilarious and valuable lesson not only in trademark law, but in the value of creating a movement--even a fake one--to build a brand and the tribe.

Duration: 00:12:16


Hurricane Relief From An Unlikely Place & Brand

9/25/2017
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We here at Slow Burn Marketing love a breakthrough brand. We didn't expect to find one providing relief for victims of hurricane Irma. But it's there, and it's doing "super good..."

Duration: 00:07:26


Focus is Profitable--Until You Go "Splat!"

9/18/2017
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Brand focus is a brilliant thing. We argue that it is essential. And, we are huge fans on intense, laser focus--especially when it comes to the restaurant business. Single-item restaurants are fascinating. But there's a Chinese fast-casual chain with 6,000 stores that has just opened their first store in the United States. It sounds like they're having a challenge. What can the small-business brand learn from seemingly simple mistakes being made by an enormous Chinese brand opening up the...

Duration: 00:10:21


Who Really Is Responsible--And How Can You Profit?

9/11/2017
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The alleged creator of a hugely successful national promotional campaign died this week--or did he? He died--but was he the creator? Maybe he was ultimately in charge of it. But it doesn't really matter--because his tenure at a top broadcasting network is reflective of successes and failures at every level--and provides a cautionary tale you can take with you into profitable small-business branding.

Duration: 00:10:58


Is There Success In Idiocy?

9/4/2017
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The Jewish bacon cure, insecurity, fear, megalomania--it's amazing what you can find behind a personal brand when you dig deep enough. The problem is, plenty of other potentially capable brands are derailed by fear and insecurity--when this brand proves that fear and insecurity can be worth millions.

Duration: 00:10:08


Does Watering Down Your Brand Dilute Your Profitability?

8/28/2017
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Yes, everyone loves to say that "Consistency is the hobgoblin of small minds." But that is flat-out wrong. First of all, the quote is "A foolish consistency is the hobgoblin of small minds." And a purposeful, focused consistency is how runners win marathons, and how a brand can be profitable. BUT--what happens when your purposeful and focused consistency becomes split? What happens when you do two things really well?

Duration: 00:07:16


Can You Really Be Profitable Even If You Don't Get It?

8/23/2017
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When bean counters run the show, they often believe they know everything because they know all about the beans. The problem lies in the fact that a business is more than mere beans. And one bean counter know-it-all we recently encountered was a perfect example--but despite his flaws, he still has something going for him that many small-business entrepreneurs lack.

Duration: 00:08:17


Communication Is Money

8/15/2017
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Without an open and coherent line of communication between the people running a business, and between them and the employees, much is lost--and it can end up making people look silly. It can also cost money.

Duration: 00:06:46


The Unapologetic And Profitable Brand

8/7/2017
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When your brand is authentic and you're committed, you will win--despite occasionally being confronted by other, disagreeable, personal brands. Stick to your guns--and to your beverages--and you will win.

Duration: 00:11:18


How Much More Would Make Your Copy More Profitable?

7/31/2017
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All across the heartland of this great nation are hilarious examples of bad advertising--and one in particular has not only hit us on the funny bone, but serves as an object lesson in how to write better, more profitable (one hopes) ad copy.

Duration: 00:07:42


Do You Doubt The Power Of Emotional Branding For Cashing In?

7/25/2017
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There are plenty of folks who will argue that to be competitive requires having merely a better product and an intellectual justification for the benefits. They are wrong, and this particular business category illustrates the power of emotional branding run amok--and making money.

Duration: 00:09:13


Old-Fashioned Truths Fun & Profit

7/17/2017
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A recent solicitation by an internet radio provider was supposed to tell me four essential truths about advertising with internet audio. What it actually revealed was partial truth combined with possible ignorance. Technology changes. People remain the same. And to ignore the truths of history that continue to rule, you are making it harder to reach your customer and easier to waste money.

Duration: 00:11:15

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