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When Brands Get Political: an Interview with Dave Simnick of SoapBox

In January, a travel ban was signed by President Donald Trump, prompting backlash from prominent brands and CEOs, a Twitter campaign to delete Uber, and general chaos. But aside from the turmoil, the events prompted some critical questions: Should brands become politically involved? If so, how? Where's the line? (Is there a line?) Here today to answer some of those questions and dive deep into the future of activism on the part of CEOs and brands is Dave Simnick, CEO and Co-Founder of...

Duration: 00:55:30