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Idea to Value - Creativity and Innovation

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Welcome to the Idea to Value podcast, where in every episode we highlight the latest insights into creativity and innovation from experts across the world. I’m your host Nick Skillicorn, I care about the evidence behind what makes ideas happen, and I have already helped thousands of people like you through my unique insights into recent scientific findings of how creativity works. I also show you how to turbocharge innovation programmes so they can finally deliver on the value and ideas you’ve been struggling to execute. Get your free training on how creativity can be improved by registering at






#022 Paul Sloane - Why Leaders need to be courageous to innovate

In today's episode of the Idea to Value Podcast, we chat with Paul Sloane, one of Twitter's biggest innovation influencers and author of multiple books on the subject, including the third edition of The Leader's Guide to Lateral Thinking Skills. In this week's episode, we talk about why leader's need courage to actually try new things and innovate, and learn some case studies...

Duration: 00:16:55

#21 Jeff de Graff - Why you need conflict to succeed at innovation

In today's episode of the Idea to Value Podcast, we speak with one of the world's most well-respected innovation professors, Jeff de Graff from the University of Michigan. Jeff has been involved in Innovation research and teaching for more than 3 decades (which is almost as long as I've been alive...), is the author of multiple books on the subject of creativity and...

Duration: 00:32:28

#20 - Brad Barbera: How to learn to love chaos but hate confusion

In today's episode of the Idea to Value Podcast, we talk to Brad Barbera, author of "Keep Innovation Simple", Innovation Strategist and holder of the first patent for low-fat mayonnaise. Topics covered in this episode: * Is there a perfect formula for innovation which works for all companies? (03:00) * Why you need to be careful about applying best practice from other...

Duration: 00:22:07

#019 Kostya Kimlat - Methods vs Effects? How to be creative like a Magician

In today's episode of the Idea to Value Podcast, we talk with professional magician Kostya Kimlat, recently a winner on the magic TV show Penn & Teller's Fool Us. We talk about what constitutes originality and creativity in the art form of magic, what it takes to create your own tricks, and why customers always care more about the effect of what they experience...

Duration: 00:30:32

#018 Stuart Semple - Why I created the "pinkest" pink in the world

In today's episode of the Idea to Value Podcast, we speak with Stuart Semple, a visual artist based in Dorset, England and also one of the people in the centre of a recent controversy within the artistic world. What follows is an interesting story about how one of the world's most famous artists Anish Kapoor was given the exclusive rights to produce art using the "blackest black" pigment ever produced, called Vantablack (which I have written about previously here:...

Duration: 00:19:30

#017 Trevor Crane - Why everyone should publish a book to grow their business

In today's episode of the Idea to Value Podcast, we talk with 10-times Bestselling Author Trevor Crane about what it takes to write a book to take your business to the next level. Trevor helps people from all walks of life not only gain the confidence and tools to publish their book, but to do it in a way that it is highly likely to become a bestseller and turbocharge...

Duration: 00:22:47

#016 Tony Ulwick – Origin of the “Jobs to be done” innovation theory

In this episode of the Idea to Value podcast, we speak with Tony Ulwick, CEO of Strategyn and the person who introduced the world to the Jobs to be Done theory of innovation. Topics covered in this episode: * His initial experience of failure at IBM with the PC Junior and how it triggered the search for the process to find out what people wanted (01:00) * What causes a...

Duration: 00:21:41

#015 Samuel West - What can we learn from the museum of failure?

In this episode of the Idea to Value Podcast, I speak with Samuel West, the creator and curator of the Museum of Failure in Helsingborg, Sweden. The Museum of Failure is a collection of interesting innovation failures. The majority of all innovation projects fail and the museum showcases these failures to provide visitors a fascinating learning experience. The collection consists of...

Duration: 00:22:57

#014 Tendayi Viki – What is Lean Innovation?

In today's episode of the Idea to Value Podcast, we speak with Tendayi Viki on what exactly "Lean Innovation" is. Tendayi is a popular innovation and strategy consultant and is one of the authors behind the recently released book "The Corporate Startup", which helps large companies understand all of the underlying mechanisms behind lean innovation to bring down the costs and risks of running...

Duration: 00:24:24

#013 Takashi Kudo - How an artist collective is creative as a team

In this episode of the Idea to Value Podcast, we talk with Takashi Kudo, who is the Communications Director for TeamLab, a renowned art collective from Japan. Referring to themselves as ultratechnologists, the group aims to go beyond the boundaries between art, science, technology and creativity, through co-creative activities. TeamLab is best known for its ingenious art...

Duration: 00:23:02

#012 David Gluckman – Why you should never have a “Plan B”

In today's episode of the Idea to Value Podcast, I speak with one of the creators of the world-famous alcoholic drink: Bailey's Irish Cream, David Gluckman. A successful brand innovator, David has worked in product development with the world's largest drinks manufacturers for several decades, also helping to bring out other successful brands like Smirnoff Black, Le Piat d'Or, Purdey's, Aqua...

Duration: 00:24:03

Innovation and Creativity Summit 2017

More As you're already a loyal member of the Idea to Value community, I know something about you: You care about your own creativity and ability to generate innovative new ideas. Which is why I wanted to let you know about something happening next week I KNOW you will love. And best of all, I already know you will definitely be able to make it and get value from it. How can I possibly know that you'll be able to make it? Because: 1. There is...

Duration: 00:09:34

#010 Nicole Yershon - How to run a successful innovation lab

In today's episode of the Idea to Value Podcast, we talk to Nicole Yershon, who ran the successful Innovation Lab at Ogilvy, one of the world's largest advertising firms. We talk about what an innovation lab is, and what it takes for it to be successful and actually add value. Topics discussed today: * Moving from an analog world to a digital world (01:30) * Trying things...

Duration: 00:17:23

#009 Paul Hobcraft – The Three Horizons Innovation Framework

In today's episode of the Idea to Value Podcast, we speak to innovation expert Paul Hobcraft. Paul is the founder of Agility Innovation and is well known for his insights into the Three Horizons Framework. In today's episode, we talk about: * Why executives need coaching on innovation (05:35) * Why senior leaders often feel like they need to start from the beginning with...

Duration: 00:29:19

#008 Simon Hill - How to get everyone involved in EveryDay Innovation

In today's episode of the Idea to Value Podcast, we speak to Simon Hill, founder of Idea Management software company Wazoku. Wazoku has grown steadily in the past few years into one of the big players in the idea management space, enabling companies to gather ideas from across the entire company and track their progress much more efficiently than with traditional...

Duration: 00:16:11

#007 David Burkus - How successful companies encourage innovation in their teams

Get your free ticket to David Burkus' upcoming Work Smarter Summit: David Burkus is a best-selling author, an award-winning podcaster, and associate professor of management at Oral Roberts University. His latest book, Under New Management, challenges the traditional and widely accepted principles of business management and proves that they are outdated, outmoded, or simply don’t work — and reveals what does. He’s delivered keynotes...

Duration: 00:18:08

#006 Zal Dastur - The challenges of starting a Tech business in Asia

In today's episode of the Idea to Value Podcast, we talk to Zal Dastur from Lucep. Lucep is a technology company working out of Singapore and India, which enables companies to respond to leads faster than traditional methods like asking someone to call a number. They have also been nominated as one of the hottest 30 Technology companies in India in 2016. Some of the topics covered include: * What it is like starting up a company in a competitive market * How...

Duration: 00:25:59

#005 Peter Cook - What businesses can learn from music

In today's episode of the Idea to Value Podcast, we interview Peter Cook from the Academy of Rock. Peter takes lessons from his long experience in both the business and musical industries, and meshes them together to help companies improve the way they approach challenges. We go through some of the major things which businesses and leaders can learn from music. Some of the topics covered include: Links Peter's homepage: Academy of Rock Human Dynamics...

Duration: 00:18:38

#004 - Fostering a culture of innovation in your organisation

In today's episode, we talk about the last of the 3 Dimensions of Innovation: Organisational Support. What does it really take for innovation to flourish at an organisation? Find out by clicking the play button to listen to the episode above. The capabilities to support a culture of innovation we discuss are:

Duration: 00:18:10

#003 - The Capabilities of Innovative Teams Teams

In today's episode of the Idea to Value Podcast, we talk about the various capabilities which companies need in order to be successful at innovation. The capabilities we highlight in more detail include:

Duration: 00:16:58

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