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InTransition

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Presented by David Pembroke of contentgroup, InTransition is a weekly podcast dedicated to the practice of content communication in the public sector. Every week David interviews leading experts in government communications from policy makers, to agencies with government clients, to journalists and technical specialists. The world of communications is changing, be part of the transition.

Presented by David Pembroke of contentgroup, InTransition is a weekly podcast dedicated to the practice of content communication in the public sector. Every week David interviews leading experts in government communications from policy makers, to agencies with government clients, to journalists and technical specialists. The world of communications is changing, be part of the transition.
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Location:

Australia

Description:

Presented by David Pembroke of contentgroup, InTransition is a weekly podcast dedicated to the practice of content communication in the public sector. Every week David interviews leading experts in government communications from policy makers, to agencies with government clients, to journalists and technical specialists. The world of communications is changing, be part of the transition.

Language:

English


Episodes

InTransition 96: building trust with internal communications, with Gillian Field

1/15/2018
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Happy New Year and welcome to 2018! To kick the year off while our host Mr. Pembroke is enjoying his time off we're going to be playing our most popular podcasts of 2017. This week, hear from Gillian Field, an internal comms professional throughout the public sector, discuss building trust with your internal communications. Find contentgroup on Facebook, Twitter and LinkedIn. Read more about content on our blog or from our weekly newsletter. -Original-description- Gillian Field has...

Duration: 00:32:34


InTransition 110: connecting with niche communities through social media, with Elliot Frank

1/8/2018
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Happy New Year and welcome to 2018! To kick the year off while our host Mr. Pembroke is enjoying his time off we're going to be playing our most popular podcasts of 2017. This week, hear Elliott Franks, Queensland government social media manager, discuss how to break into niche markets. Find contentgroup on Facebook, Twitter and LinkedIn. Read more about content on our blog or from our weekly newsletter. -Original-description- Queensland government social media manager Elliott Franks...

Duration: 00:35:08


InTransition 140: That’s a wrap! Our reflection on 2017, and what’s next in 2018

12/18/2017
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Join us this week for a special and extended episode of InTransition where we explore the history of contentgroup, where we are today, key highlights for 2017 and what you can expect from us in 2018. With a rich history in journalism and marketing, David describes the process of starting this company 20 years ago, and why we believe the relationship between government and citizens is so important to improving the well-being of the Australian population. Talking about the power of effective...

Duration: 00:53:51


InTransition 139: Delving into the world of digital governments, with Brian Lee-Archer

12/11/2017
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Countries all over the world are slowly working towards building digital governments. While nations such as Estonia and the UK have built digital havens for citizens, other countries around the world are trying to catch up. Understanding that the transition to digital-first doesn’t just happen overnight, we talk to Brian Lee-Archer, Managing Director at Accenture, about why countries should start investing in an e-upgrade. According to Brian, there has never been a better time to start...

Duration: 00:40:11


InTransition 74: Jenny Muir from the Public Relations Institute of Australia

12/4/2017
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Jenny Muir is the Chief Council of Primary Communication, an Australian strategic communications agency. As one of Australia’s leading communication professionals, Jennifer shares decades of experience in media relations, government policy development, strategic community and stakeholder engagement, and high level advocacy. Jenny is the National President of the Public Relations Institute of Australia and has been a member of the Mindframe industry Advisory committee since 2007. In this...

Duration: 00:34:54


InTransition 100: ways to strengthen the value of your communications with Alex Aiekn

11/27/2017
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Following a successful trip to the UK recently, we thought for InTransition this week we'd dig up one of our favourites for you and revisit episode 100 with Alex Aiken, Executive Director of Government Communications for the UK government. He has been responsible for creating the Government Communication Service and developing many of the UK’s very successful cross-government campaigns and offers 5 tips on strengthening the value of communications. He speaks with David Pembroke...

Duration: 00:35:55


InTransition 138: Building strong relationships with your audience, with Trevor Young

11/20/2017
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A veteran in the world of marketing and content creation, Trevor Young joins us this week to talk about the changes he’s observed in his 25-year marketing career. While the internet has made it easier for people to communicate, the daily saturation of content in people’s lives means it’s becoming ­­harder and harder to break through the noise. In this episode, Trevor provides us with ways to do just that; break through the noise and engage a following. His tips include finding what...

Duration: 00:35:39


InTransition 137: Sports communication in a digital age

11/13/2017
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Engaging your supporters 100 years ago was simply showing up and giving it your all. These days you’ve got to create and post relevant content, produce beautiful videos, reply to questions, tell engaging stories and provide frequent updates. You could say it’s gotten kind of complex. Tom Nickson is the Digital Media Manager of the Western Bulldogs, and it’s his job making sure the above is happening. From assisting and directing his production team daily, to leading his social media team to...

Duration: 00:41:45


InTransition 136: How Defence is solving the recruitment problem in the digital age, with Pat Duffy

11/6/2017
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This week we have an extraordinary guest for you. With 30 years’ experience in marketing and a decade in recruitment for the Australian Defence Force, Pat Duffy is no stranger to the ins-and-outs of adapting and embracing change. Starting her career at Defence Jobs in the late 2000s while the internet was on the verge of becoming the beast of a machine it is today, Pat has been at the forefront of innovating recruitment practices and efficiently making the most of the resources...

Duration: 00:43:43


InTransition 135: From Commander of Royal Canadian Navy to High Commissioner, Effective Leader with Paul Maddison

10/30/2017
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Leading is always challenging; you need to have authority, be an inspiration to others, guide your people through change, diplomatically manage the politics of internal and external stakeholders – the list may well be endless. For those searching for someone who has navigated these turbulent waters with finesses, we have the man for you – Paul Maddison, once Commander of the Royal Canadian Navy and the current now High Commissioner of Canada to Australia. Paul has seen dramatic changes...

Duration: 00:43:06


InTransition 134: Libby Varcoe and the rising importance of content

10/23/2017
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Libby Varcoe, Content Community Lead at the Digital Transformation Agent, is no stranger to the content world having started around the same time that contentgroup was in its early stages. It all started with a conversation she had with a fellow communications graduate in a café back in 1997 who merely said: “look, I think we need to break into this content world.” And from then on, she was hooked. Opening her own agency in 2002 called write-minded, she has worked with some massive names...

Duration: 00:26:39


InTransition 133: Lola Berry on Loyalty and Communication

10/16/2017
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Starting her career on Myspace, Lola Berry built an audience alongside a growing, though niche, market focusing on nutrition and health products. Though today these can be considered as standard for most social platforms, for Lola it was quite the opposite and early days for healthy blogging. Through consistency and perseverance, she was able to build her empire by mastering YouTube, Facebook, Twitter and Instagram as well as finding time to have a successful writing career. Her ability...

Duration: 00:31:01


InTransition 132: The future of influencer marketing with Matt Hurle from TRIBE

10/9/2017
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From increasing the sales of a major bread company to boosting awareness of a vitamin supplements brand, Matt Hurle is a leader of the pack when it comes to selling your brand. At the forefront of the rising industry of influencers, Matt is the Sales Director at TRIBE, a company that aims to connect multi-million-dollar brands with everyday people through micro-influencers. A micro-influencer is identified as an individual with a minimum of 3,000 followers/likes on Facebook, Twitter or...

Duration: 00:30:24


InTransition 131: What the West can learn from Eastern communications with Prof. Anne Gregory

10/2/2017
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Recorded during David’s time at the ASEAN PR Summit in Bali, this week’s InTransition podcast considers the importance of bridging the gap between Eastern and Western communications. Focusing on the eastern approach of listening and understanding, the potential for collaboration and economic growth among the East and West increases. Discussed in this podcast: Combining the philosophical differences leads to strengthening ties between nations and creating the opportunity for growth...

Duration: 00:31:34


InTransition 130: Catherine Payne and building a strong digital comms team

9/25/2017
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Social media and the digital landscape are forever changing and growing. While small brands are in a position to adapt, monolithic corporations and government agencies find it difficult to change. The other challenge is many departments are simply change adverse, or too slow. On InTransition we look at the benefit of giving your communications department more room to move. Catherine Payne, Executive Director of Digital Communications at the Department of Environment, Land, Water and...

Duration: 00:34:49


InTransition 130: Gabrielle Dolan and the importance of storytelling

9/18/2017
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With the sheer size of the internet and the power consumers have to filter through information that appears in their social feeds it can be hard to create engagement with your audience. In the digital age there are so many options for each individuals, so how do you engage them? Bouncing from our blogpost looking at the importance of storytelling to capture your audience’s attention, this week on the podcast we talk to Gabrielle Dolan who has been consulting brands how to increase the...

Duration: 00:29:12


InTransition 128: Andrew Barr and government communications in the digital age

9/11/2017
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This week on the InTransition Podcast we discuss government communications in the digital age with the ACT’s Chief Minister Andrew Barr. Minister Barr is a well-known presence on social media and has always been an early adapter of new technology. Unsurprisingly, as Chief Minister he operates his social media accounts personally, and is known to cut out the middle man, breaking stories online himself instead of via a journalist. This week, hear the Chief Minister on:

Duration: 00:42:25


Intransition 127: Osama Saeed Bhutta, Director of Communications for Amnesty International

9/4/2017
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This week on InTransition we talk to Osama Saeed Bhutta, Director of Communications at Amnesty International and former Head of Communications at Al Jazeera. Osama started out as a volunteer organiser and press officer for the Stop the War movement in the UK, which later landed him a position with the Scottish National Party as a media and research officer. Fast forward a decade and a remarkable career with news organisation Al Jazeera, Osama is now the Head of Communications for Amnesty...

Duration: 00:35:04


InTransition 125: Meet our latest #contentgroupie, Petra Masinova

8/28/2017
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This week on InTransition we speak with Petra Masinova, an international communications professional with two decades of experience spanning seven countries. David explores Petra’s childhood under a communist regime and the joy she felt when travel bans were lifted and she crossed her first international border. Since then, Petra has represented her home country before the European Union and worked as the Global CEO for Newton Media, a multinational media monitoring and analysis...

Duration: 00:32:41


Incoming CEO of the Digital Transformation Agency on the future of government in the digital age

8/21/2017
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This week on InTransition we will listen to a speech made by Gavin Slater, the new CEO of the Digital Transformation Agency, held by the Institute of Public Administration Australia at the National Gallery of Australia. Mr Slater spent the last seven years at the National Australia Bank (NAB) focused on driving a widespread digital transformation agenda and leading initiatives to overhaul NAB's technology. Mr Slater is known for driving transformational change and responding to digital...

Duration: 00:36:13

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