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Presented by David Pembroke of contentgroup, InTransition is a weekly podcast dedicated to the practice of content communication in the public sector. Every week David interviews leading experts in government communications from policy makers, to agencies with government clients, to journalists and technical specialists. The world of communications is changing, be part of the transition.

Presented by David Pembroke of contentgroup, InTransition is a weekly podcast dedicated to the practice of content communication in the public sector. Every week David interviews leading experts in government communications from policy makers, to agencies with government clients, to journalists and technical specialists. The world of communications is changing, be part of the transition.
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Presented by David Pembroke of contentgroup, InTransition is a weekly podcast dedicated to the practice of content communication in the public sector. Every week David interviews leading experts in government communications from policy makers, to agencies with government clients, to journalists and technical specialists. The world of communications is changing, be part of the transition.




InTransition 133: Lola Berry on Loyalty and Communication

Starting her career on Myspace, Lola Berry built an audience alongside a growing, though niche, market focusing on nutrition and health products. Though today these can be considered as standard for most social platforms, for Lola it was quite the opposite and early days for healthy blogging. Through consistency and perseverance, she was able to build her empire by mastering YouTube, Facebook, Twitter and Instagram as well as finding time to have a successful writing career. Her ability to...

Duration: 00:31:01

InTransition 132: The future of influencer marketing with Matt Hurle from TRIBE

From increasing the sales of a major bread company to boosting awareness of a vitamin supplements brand, Matt Hurle is a leader of the pack when it comes to selling your brand. At the forefront of the rising industry of influencers, Matt is the Sales Director at TRIBE, a company that aims to connect multi-million-dollar brands with everyday people through micro-influencers. A micro-influencer is identified as an individual with a minimum of 3,000 followers/likes on Facebook, Twitter or...

Duration: 00:30:24

InTransition 131: What the West can learn from Eastern communications with Prof. Anne Gregory

Recorded during David’s time at the ASEAN PR Summit in Bali, this week’s InTransition podcast considers the importance of bridging the gap between Eastern and Western communications. Focusing on the eastern approach of listening and understanding, the potential for collaboration and economic growth among the East and West increases. Discussed in this podcast: Combining the philosophical differences leads to strengthening ties between nations and creating the opportunity for growth...

Duration: 00:31:34

InTransition 130: Catherine Payne and building a strong digital comms team

Social media and the digital landscape are forever changing and growing. While small brands are in a position to adapt, monolithic corporations and government agencies find it difficult to change. The other challenge is many departments are simply change adverse, or too slow. On InTransition we look at the benefit of giving your communications department more room to move. Catherine Payne, Executive Director of Digital Communications at the Department of Environment, Land, Water and...

Duration: 00:34:49

InTransition 130: Gabrielle Dolan and the importance of storytelling

With the sheer size of the internet and the power consumers have to filter through information that appears in their social feeds it can be hard to create engagement with your audience. In the digital age there are so many options for each individuals, so how do you engage them? Bouncing from our blogpost looking at the importance of storytelling to capture your audience’s attention, this week on the podcast we talk to Gabrielle Dolan who has been consulting brands how to increase the...

Duration: 00:29:12

InTransition 128: Andrew Barr and government communications in the digital age

This week on the InTransition Podcast we discuss government communications in the digital age with the ACT’s Chief Minister Andrew Barr. Minister Barr is a well-known presence on social media and has always been an early adapter of new technology. Unsurprisingly, as Chief Minister he operates his social media accounts personally, and is known to cut out the middle man, breaking stories online himself instead of via a journalist. This week, hear the Chief Minister on:

Duration: 00:42:25

Intransition 127: Osama Saeed Bhutta, Director of Communications for Amnesty International

This week on InTransition we talk to Osama Saeed Bhutta, Director of Communications at Amnesty International and former Head of Communications at Al Jazeera. Osama started out as a volunteer organiser and press officer for the Stop the War movement in the UK, which later landed him a position with the Scottish National Party as a media and research officer. Fast forward a decade and a remarkable career with news organisation Al Jazeera, Osama is now the Head of Communications for Amnesty...

Duration: 00:35:04

InTransition 125: Meet our latest #contentgroupie, Petra Masinova

This week on InTransition we speak with Petra Masinova, an international communications professional with two decades of experience spanning seven countries. David explores Petra’s childhood under a communist regime and the joy she felt when travel bans were lifted and she crossed her first international border. Since then, Petra has represented her home country before the European Union and worked as the Global CEO for Newton Media, a multinational media monitoring and analysis...

Duration: 00:32:41

Incoming CEO of the Digital Transformation Agency on the future of government in the digital age

This week on InTransition we will listen to a speech made by Gavin Slater, the new CEO of the Digital Transformation Agency, held by the Institute of Public Administration Australia at the National Gallery of Australia. Mr Slater spent the last seven years at the National Australia Bank (NAB) focused on driving a widespread digital transformation agenda and leading initiatives to overhaul NAB's technology. Mr Slater is known for driving transformational change and responding to digital...

Duration: 00:36:13

InTransition 124: Alison Wright on crisis management at the NGA

This week on InTransition we speak with Alison Wright, Assistant Director of the National Gallery of Australia and all-round strategic marketing and communications guru. Join us in this funny and frank account of her career and lessons learned as Alison delves into how she’s navigated turbulent times at the NGA, and why her straight-shooting style works. "I think that we deploy enormous filters [in our professional lives], I see it every day, and I've seen it all throughout my career. I...

Duration: 00:38:52

InTransition 123: Talking to Angela Sinickas about how to measure communication with numbers

This week on the InTransition Podcast David talks to a ‘legend of the communications business’ Angela Sinickas who has been the in the field since 1974. Labelled as a pioneer of organisational communications measurement and measuring effectiveness Angela is quite renowned amongst publications such as Harvard Business Review, the Journal of Communication Management and Communication World. Now the CEO of Sinickas Communications she is a consultant for brands all around the world including...

Duration: 00:34:26

InTransition 122: Why governments are content-rich with David Rawling

This week for the InTransition Podcast we're delving into the archives and revisiting our interview with David Rawlings, a social media professional starting his online career in 1996. With his background knowledge in the field, David P and David R discuss challenges facing the government in getting started with content marketing and the endless opportunities the government has to publish engaging content upholding the responsibility of explaining policy and programs to the...

Duration: 00:30:13

InTransition 121: The ABS's Kanchan Dutt on the importance of story telling

This week on InTransition David speaks with Kanchan Dutt, Director of Media, Digital and Design Communications at the Australian Bureau of Statistics. Originally from the UK and with a background in journalism, Kanchan has been in the Australian public service for around a decade now, moving from the ACT government and community services into the federal statistics agency. As a self-described "dutiful public servant", Kanchan's experience has equipped him with insights he shares with David...

Duration: 00:39:06

InTransition 119: Clinton Parr, head of people and culture at Clemenger BBDO, on fostering happiness

Clinton Parr's job, as head of people and culture at Clemenger BBDO, Australia's largest and most successful marketing communications company, is to deliver happiness. As he describes it, happy employees mean happy clients, happy clients mean happy companies, happy companies mean happy communities and happy communities mean a happy world. Keeping in mind contentgroup's mission of helping government and the public sector strengthen communities and improve the well-being of citizens, we...

Duration: 00:32:20

InTransition 118: Renee Noble on the power of data

contentgroup's CEO David Pembroke calls her "one of the smartest young people in Australia" and he sure isn't wrong. Our podcast guest this week is Renee Noble, a 25-year-old computer scientist who is responsible for the algorithm behind Data61's Ribit student-employer matchmaking platform. A self-confessed lifelong "nerd" and lover of all things mathematics, Renee shares some fascinating insights into the power of data, its huge potential to do good in this world and the importance of...

Duration: 00:36:39

InTransition #117: Tim Conway on ICT, digital transformation and evidence-based policy

Tim Conway is the founder and chief executive of C-Metrics and the Asia-Pacific director of the Global Digital Foundation, a think tank and policy network that provides an interdisciplinary framework for dialogue between policymakers, stakeholders and scholars in support of an evidence-based approach to policy. He has a passionate interest in the transformational impact of ICT and the importance of ensuring that the topic is recognised and discussed on both regional and global policy stages.

Duration: 00:35:24

InTransition Ep 116: Paul X. McCarthy on momentum, millennials and maximising Australia's potential

In this episode of InTransition, David speaks with Paul X. McCarthy, author of Online Gravity. A leader in Australia's digital industry, Paul is an authority on the transformative nature of technology and the internet, and shares intriguing insights about what the future of online might look like and how it will shape our world and workforce.

Duration: 00:37:02

InTransition 115: Dr Ying-Yi Chih gives an update on the contentgroup-ANU content communications research project

About eight months ago, the National Innovation and Science Agenda identified the problem that small businesses and their engagement with university was a very weak part of the Australian innovation system. contentgroup was then fortunate enough to apply for and receive an Innovations Connections Funding. We are now using this grant to bolster our content communications methodology with evidence-based research and specially designed toolkits. As aprt of this, Dr Ying-Yi Chih and her team...

Duration: 00:34:18

InTransition 114: Simon Westaway, CEO of the Australian Live Export Council

Heading up an organisation that represents the live export of animals such as sheep and cows has its obvious challenges, says Simon Westaway. As CEO of ALEC, Simon says he's been focusing on the framing and representation of the organisation, using skills he's acquired over a long career focused on government relations and media management. Tune in to the podcast for the full discussion.

Duration: 00:28:03

InTransition 113 - Vijay Chadda - the challenge and reward of communicating in India

As the CEO of the Bharti Foundation, the development arm of Bharti Enterprises, one of India's leading business groups, Vijay Chadda is responsible for initiatives such as the Satya Bharti School Programme. The scheme provides free, quality education to more than 42,000 children from marginalised communities in rural India. He says he's come to evolve into this role after a career spanning more than 45 years, which has taken in everything from military service to sitting on various tourism...

Duration: 00:34:05

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