Google Adwords is without a doubt a minefield, but you can learn so much by using the platform. In this podcast we talk about Google Adwords -is it worth the spend? Does it still offer value to companies? Are you being left behind if you aren't moving to social ads like your competitors? We also talk through what people should avoid when setting up their AdWords accounts, where you can learn and how you can maximise conversions.
Inbound marketing takes time. Time to plan, and time to see results. In our latest podcast, we talk through how you can begin to plan your campaigns for 2018, the process that you should go through, how long it will take to see results and how you can encourage buy-in from your team. We also quickly discuss why you should consider how your company will be affected by GDPR, which come into force next year.
Reporting is one of the biggest issues marketers face - getting everyone in one place, creating them in a timely manner and having them be meaningful at the end - I hear this time and time again. Hands up, we've had the same issue here. In our mission to solve the issue we found Databox, which we now use for all our client reporting. As Databox has helped us we thought it could help other marketers so we invited Pete Caputa, CEO of Databox, on the show to talk more about reporting and the...
When we started Inbound After Hours we had a chat about all the amazing people we could get on the show. This week we are delighted that the person top of that list is on the show - Rand Fiskin (Founder and former CEO of Moz). We chatted to Rand at the Inbound conference in Boston about his experiences selling, marketing Moz when it was an agency v now as a SaaS company, why he speaks at events, what the major SEO talking points are today and what's next for Rand.
Wow - this week we have another huge guest from the digital marketing world - best selling author and Co-Founder for Crazy Egg & Hello Bar: Neil Patel! In this episode with speak to Neil about SEO, content marketing and other digital marketing tactics working today.
This week we chat about the importance of creating personas and why they are a critical foundation to your marketing strategy. We’ll discuss how to overcome challenges when creating personas and give you advice on how to overcome them.
This week we chat about the importance of video marketing in 2017 as well as our challenges getting started with video, the challenges we think in-house marketing face and advice on how to overcome them.