In this episode we dive into the importance of casting the right influencers. If the influencer is going to be used for a video, can they tell a good story? Can the influencer embody the brand? CreatorsCollective founders Brittany and Alexander Hennessy sit down with Julius CEO Mark Gerson to answer these questions.
In this episode Julius CEO Mark Gerson and Tara Marsh from Wunderman discuss the origins of influencer marketing, tactics involving behavioral economics, and the importance of trusting content creators to do a brand justice in an influencer campaign.