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Insurance Marketing Master Class

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ep.0013 – Inbound Marketing Oveview

In this episode, I give a quick overview of inbound marketing, in order to tie in some of the concepts that we have been discussing and will be discussing in future episodes.

Duration: 00:17:19

ep.0012 – Clearly Communicating Your Value Proposition w/Sheldon Snodgrass

In this episode, I interview Sheldon Snodgrass of Steady Sales about sales strategies and how to apply them to your insurance agency marketing strategy. Sheldon Snodgrass Steady Sales 413.244.2294 Resources: Specific Notes: A – Advocacy E – Expertise I – Independency O – Owed U – “You” (the customer) Books: To Sell is Human […]

Duration: 00:00:36

ep.0011 – Choosing Page-Level Keyword Strategies

In this episode, I discuss how to choose page-level SEO keywords and how begin optimizing your on-page SEO. Resources: kwFinder Majestic SEO SEMRush

Duration: 00:12:36

Ep.0010 – How One Insurance Agency is Growing with Lead Generation, SEO, & Acquisition

In this episode, I interview Eli Zimmer & Tom Ayres from Daigle & Travers Insurance, who have been growing their insurance agency with focused effort on SEO, lead generation, and by acquiring another local agency. Eli Zimmer & Tom Ayres Daigle & Travers Insurance 203.655.6974

Duration: 00:42:30

ep.0009 – Understanding Keyword Strategy

Many insurance agencies are not entirely sure about how they should approach developing an SEO strategy. Choosing the correct keywords is one of the most foundational aspects of a great SEO plan. In this episode, I start to break keyword strategy down and how to implement SEO techniques on your website. Resources: Yoast SEO Farley’s Massive […]

Duration: 00:14:56

ep.0008 – Being An Agent of Digital Change Within An Agency w/John Lapointe

In this episode, I interview John Lapointe of Lapointe Insurance Agency in Fall River, MA. John has recently joined his family agency & discusses his process of bringing the agency into the 21st century. John Lapointe The Lapointe Insurance Agency Additional Resources:

Duration: 00:34:31

ep.0007 – Importance of Your Insurance Agency Website

In this episode, I discuss the importance of your insurance agency’s website and how it should be utilized as a lead conversion tool.

Duration: 00:13:41

ep.0006 – SEO Software Platform w/Adam White

In this episode, we are joined by Adam White of, an SEO software platform owner. Adam explains the relationship between your keywords and your link profile. Adam White SEOJet Guest Post Tracker

Duration: 00:26:11

ep.0005 – Sculpting Your Insurance Agency Buyer’s Journey

In this episode, I discuss the importance of the attract and convert stages of the inbound methodology as it relates to the Buyer’s Journey.

Duration: 00:21:48

ep.0004 – Driving Sales Through Educating Prospects w/Allen Drew

In this episode, I interview Allen Drew about how he drives insurance sales by educating his prospects and customer base. Allen Drew Allen Drew Insurance Agency Confessions of An Insurance Agent [book]

Duration: 00:36:43

ep.0003 – Insurance Agency Buyer Personas

In this episode, I go over what Insurance Buyer Personas are, why you would want to use them, and how to create them. Download Our 15 Free Buyer Personas for Insurance Agencies

Duration: 00:10:04

ep.0002 – Rethinking Your Agency Branding w/Christian Neil

In this episode, Christian Neil discusses branding your agency…but it’s more than your logo and collateral! Christian Neil Neil Creative

Duration: 00:34:12

ep.0001 – Insurance Is Boring. How do I market that?

In this episode of the Insurance Marketing Masterclass, I go over how to get past the age old belief that insurance is boring, so therefore the marketing must be also…so NOT true! Check out

Duration: 00:13:16