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Insurance Marketing Master Class

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Episodes

ep.0013 – Inbound Marketing Oveview

11/23/2017
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In this episode, I give a quick overview of inbound marketing, in order to tie in some of the concepts that we have been discussing and will be discussing in future episodes.

Duration: 00:17:19


ep.0012 – Clearly Communicating Your Value Proposition w/Sheldon Snodgrass

11/20/2017
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In this episode, I interview Sheldon Snodgrass of Steady Sales about sales strategies and how to apply them to your insurance agency marketing strategy. Sheldon Snodgrass Steady Sales http://www.steadysales.com/ 413.244.2294 Resources: Specific Notes: A – Advocacy E – Expertise I – Independency O – Owed U – “You” (the customer) Books: To Sell is Human […]

Duration: 00:00:36


ep.0011 – Choosing Page-Level Keyword Strategies

11/16/2017
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In this episode, I discuss how to choose page-level SEO keywords and how begin optimizing your on-page SEO. Resources: kwFinder Majestic SEO SEMRush

Duration: 00:12:36


Ep.0010 – How One Insurance Agency is Growing with Lead Generation, SEO, & Acquisition

11/13/2017
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In this episode, I interview Eli Zimmer & Tom Ayres from Daigle & Travers Insurance, who have been growing their insurance agency with focused effort on SEO, lead generation, and by acquiring another local agency. Eli Zimmer & Tom Ayres Daigle & Travers Insurance http://daigletravers.com/ 203.655.6974

Duration: 00:42:30


ep.0009 – Understanding Keyword Strategy

11/9/2017
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Many insurance agencies are not entirely sure about how they should approach developing an SEO strategy. Choosing the correct keywords is one of the most foundational aspects of a great SEO plan. In this episode, I start to break keyword strategy down and how to implement SEO techniques on your website. Resources: Yoast SEO Farley’s Massive […]

Duration: 00:14:56


ep.0008 – Being An Agent of Digital Change Within An Agency w/John Lapointe

11/6/2017
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In this episode, I interview John Lapointe of Lapointe Insurance Agency in Fall River, MA. John has recently joined his family agency & discusses his process of bringing the agency into the 21st century. John Lapointe The Lapointe Insurance Agency http://www.lapointeins.com/ Additional Resources: https://kwfinder.com/

Duration: 00:34:31


ep.0007 – Importance of Your Insurance Agency Website

10/30/2017
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In this episode, I discuss the importance of your insurance agency’s website and how it should be utilized as a lead conversion tool.

Duration: 00:13:41


ep.0006 – SEO Software Platform w/Adam White

10/23/2017
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In this episode, we are joined by Adam White of SEOJet.net, an SEO software platform owner. Adam explains the relationship between your keywords and your link profile. Adam White SEOJet https://seojet.net/ Guest Post Tracker https://www.guestposttracker.com/

Duration: 00:26:11


ep.0005 – Sculpting Your Insurance Agency Buyer’s Journey

10/16/2017
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In this episode, I discuss the importance of the attract and convert stages of the inbound methodology as it relates to the Buyer’s Journey.

Duration: 00:21:48


ep.0004 – Driving Sales Through Educating Prospects w/Allen Drew

10/9/2017
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In this episode, I interview Allen Drew about how he drives insurance sales by educating his prospects and customer base. Allen Drew Allen Drew Insurance Agency https://allendrewinsuranceagency.com/ Confessions of An Insurance Agent [book] https://www.amazon.com/Confessions-Insurance-Agent-insurance-business-ebook/dp/B071LMDWBL/

Duration: 00:36:43


ep.0003 – Insurance Agency Buyer Personas

10/2/2017
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In this episode, I go over what Insurance Buyer Personas are, why you would want to use them, and how to create them. Download Our 15 Free Buyer Personas for Insurance Agencies

Duration: 00:10:04


ep.0002 – Rethinking Your Agency Branding w/Christian Neil

9/25/2017
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In this episode, Christian Neil discusses branding your agency…but it’s more than your logo and collateral! Christian Neil Neil Creative https://www.neilcreative.com/

Duration: 00:34:12


ep.0001 – Insurance Is Boring. How do I market that?

9/18/2017
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In this episode of the Insurance Marketing Masterclass, I go over how to get past the age old belief that insurance is boring, so therefore the marketing must be also…so NOT true! Check out Yeti.com: https://www.yeti.com/

Duration: 00:13:16