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Internet Marketing Podcast

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Location:

Brighton, United Kingdom

Description:

Listen to the UK’s most popular internet marketing podcast downloaded by over half a million people. A series of insider tips and practical advice on how to get the best from Digital and Search Engine Marketing, brought to you by a team of experts from Site Visibility and other leading digital agencies. We share the latest tools, techniques and strategies to help you generate online leads, sales and build engagement.

Language:

English

Contact:

Kingslake House 1-5 Union Street Brighton, BN1 1HA United Kingdom 01273 256 198


Episodes

#412 Automation in Digital Marketing: Interview with David O'Riordan

9/21/2017
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In today's episode of the Internet Marketing Podcast, Andy is joined by David O'Riordan, Biddable Director at iProspect to discuss automation in digital marketing. David explains his definition of the term "Biddable" and then goes on to discuss: What's happening right now in the world of automation - outside of Digital Marketing & how the book Rise of the Robots helped spark David's interest in this How the biddable industry is keeping up with these changes through technology How automation...

Duration: 00:19:15


#411 The Importance of Speaking in Public for Marketers: Interview with Bas Van Den Beld

9/14/2017
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In today's episode of the Internet Marketing Podcast, Andy is joined by Bas Van Den Beld, founder of State of Digital and Speak with Persuasion to discuss The Importance of Speaking in Public for Marketers. On today's show, Bas discusses: Why every marketer should be a speaking What it takes to be a good speaker How to start public speaking Plus, as usual, Bas provides his top tip/key takeaway.

Duration: 00:24:49


#410 Your Audience & What it Means to You: Interview with Scott Dubois

9/7/2017
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In today's episode of the Internet Marketing Podcast, Andy is joined by Scott Dubois, Co Founder of Pidalia, to discuss your audience and what it means to you. On the show you'll discover: How to use customer data when it comes to campaign planning & what types of data you should look at. What the main types of data that you should look at are. If data should be used to decide the timing of a campaign. How you can use data during a campaign once it has launched? If it is better to be...

Duration: 00:12:25


#409 7 Ways to Make Your Marketing More Visual: Interview With Libby Thomas

8/31/2017
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In today's episode of the Internet Marketing Podcast, Andy is joined by Libby Thomas, Creative Content Specialist at Lucidchart to discuss how to make your marketing more visual. On the show you'll learn: The concept of visual thinking and why it's important for marketers to develop this skill. Whether or not visual thinking is impacting our intelligence. Libby's 7 tips to make your marketing more visual. These are: Adding visuals to existing written content. Focusing on the experience of...

Duration: 00:24:20


#408 Digital Selling: Interview with Grant Leboff

8/24/2017
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In today's episode of the Internet Marketing Podcast, Andy is joined by CEO of Sticky Marketing, Grant Leboff to discuss digital selling. On the show, you'll learn: How communications change and what that means for business. What lead generation looks like in the digital world & the models in use today. What customer engagement really is & how to cut through the noise. Plus as usual, Grant provides his top tip/key takeaway.

Duration: 00:19:48


#407: E-commerce Optimisation: Interview with Johann van Tonder

8/17/2017
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In today's episode of the Internet Marketing Podcast, Andy is joined by Johann Van Tonder, COO at AWA Digital and co-author of the book ‘E-commerce Website Optimization’, recently published by Kogan Page. On the show, Johann discusses: Some of the CRO (Conversion Rate Optimisation) mistakes he's made and how you can avoid them, including: The temptation in being emotionally invested in the outcome of A/B testing. What sites with a low level of traffic can do when it comes to A/B testing. Why...

Duration: 00:22:07


#406 Leadership Strategies for the Digital Age: Interview with Michael Brenner

8/10/2017
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In today's episode of the Internet Marketing Podcast, Andy is joined by Michael Brenner, Keynote Speaker, Author and CEO of Marketing Insider Group to discuss leadership strategies for the digital age. On the show, Michael discusses: His experience with Execs and their increasing expectations regarding Marketing, ROI & results. Things that can often get in the way of results & what needs to change. Some of the digital marketing lies that we tell ourselves .How we integrate traditional...

Duration: 00:17:16


#405 How to Better Integrate PR as Part of a Wider Digital Approach: Interview with Andrew Smith

8/3/2017
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In today's episode of the Internet Marketing Podcast, Andy is joined by Andrew Smith, Managing Director at Escherman PR to talk about integrating PR into a wider digital approach. On the show Andy and Andrew discuss: The relationship between PR and SEO throughout the years and whether they'll ever merge into one another. Ranking by proxy: the hidden SEO value of great online press coverage: the idea of ranking through online press coverage & how you can do it. How you can use Buzzsumo as an...

Duration: 00:30:01


#404 How to do SEO in 2017: Interview with Paul Kortman

7/27/2017
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In today's episode of the Internet Marketing Podcast, Andy is joined by Paul Kortman, founder of Connex Digital Marketing to discuss how to do SEO in 2017. On the show you'll learn: If SEO still matters in 2017. What linkbuilding tactics are currently working, plus the linkbuilding tactics that you should avoid. The concept of Skyscraper SEO & the tools and processes you need to be able to do it. Plus as usual, Paul provides his one top tip/key takeaway for our audience.

Duration: 00:19:09


#403 The Zen of Social Media: Interview with Shama Hyder

7/20/2017
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In today's episode of the Internet Marketing Podcast, Andy is joined by award-winning CEO of The Zen Marketing Group, Shama Hyder. Shama is a highly acclaimed international keynote speaker and a regular media correspondent, often featured across all major media channels, including MSNBC, Fox Business, Forbes, Inc. and The Wall Street Journal. She's also the best-selling author of The Zen of Social Media Marketing (4th Edition) and Momentum: How to Propel Your Marketing and Transform Your...

Duration: 00:12:52


#402: Search Marketing curve balls - Interview with Geoffrey Colon

7/13/2017
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In today’s episode of the Internet Marketing Podcast, Andy is joined by Geoffrey Colon, Marketing Communications Designer at Microsoft Advertising Group to talk about search marketing curve balls. He tells us more about his role in the search marketing group and gives an insight into the Microsoft advertising group. Next, they move on to discuss the following: What is going on in AI and voice search right now that’s affecting marketers? The brands Geoffrey thinks are capitalising on the...

Duration: 00:17:22


Where is Marketing Attribution Headed - Russell McAthy

7/6/2017
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This week’s episode of the Internet Marketing Podcast sees Andy chatting to Russell McAthy, CEO of CUBED to discuss marketing attribution and where it is headed. Marketing attribution can be a complicated subject and on the show, Russell explains how important it is to appropriate value to the right places within the marketing funnel, to allow businesses to make much better decisions on where they should be spending their money and their effort to get the best return. During the podcast,...

Duration: 00:15:17


#400: Creating a Go-To- Market Framework - James Loomstein

6/29/2017
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In today’s episode of the Internet Marketing Podcast, Andy is joined by the Managing Partner of Rogue Marketing James Loomstein, to talk about the principle of creating a Go-to-Market-Framework. He starts off by introducing Rogue and gives us a brief insight into what they are doing. Next they move on to discuss the following questions: Why do Companies need to think about marketing systems not tactics? Why it is important that you focus the attention of the consumer? And how do you achieve...

Duration: 00:24:47


#399 Simple Ways To Boost Your Creativity, Innovate in Business, and Become A Creative Genius - Interview with James Taylor

6/22/2017
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In today's episode of the Internet Marketing Podcast, Andy is joined by author, speaker and international authority on creativity, James Taylor to discuss simple ways to boost your creativity, innovate in business and become a creative genius. On the show you'll learn: Some of the common attributes of culture in creative organisations How the way in which you give feedback is important & tips for doing it right Tips for conducting brainstorming sessions Some of the tried and tested...

Duration: 00:34:05


#398 Why Do Content Marketing Campaigns Fail? Interview with Shelley Walsh

6/15/2017
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In today's episode of the Internet Marketing Podcast, Andy is speaking to Shelley Walsh, founder of ShellShock Ltd, a Content Marketing Agency located in Leeds, to talk about the state of content marketing today and why content campaigns can fail. Shelley starts by giving her view on the current state of content marketing and explains that she see's the industry booming, with a continued increase in output, but a serious lack of quality. She explains how: 1. A report by Buzzsumo produced...

Duration: 00:35:30


#397 How to Rank for High Volume Keywords - Interview with Dmitry Dragilev

6/8/2017
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This week's episode of the Internet Marketing Podcast sees Dmitry Dragilev, founder and CEO of JustReachOut to discuss how you can rank for high volume keywords. It's a topic that Dmitry's recently covered in a hugely interesting and popular case study (over 3.6k shares, according to Buzzsumo) with Pipedrive that was published over on Moz - How We Ranked #1 for a High-Volume Keyword in Under 3 Months. Ranking #1 for a high volume keyword in under 3 months is obviously no mean feat, so we...

Duration: 00:26:52


#396: The state of online ad-blocking in 2017 with Chris Byrne

6/1/2017
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In today's episode, Andy is joined by Chris Byrne, freelance SEO and PPC consultant to talk about the state of ad-blocking in 2017. Chris starts off talking about origin of ad-blocking and what it is. He then moves on to discuss why we are seeing a rise of ad-blocking. He explains that the history of ad blocking started with radio presets, remote controls or Tivo and that this has been going on since the early 2000's in various forms. In general this is a UX Problem, as ads often harm the...

Duration: 00:25:12


#395: The future of link building - Rickard Vikström

5/25/2017
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In today's episode of the Internet Marketing Podcast, Andy is talking to Rickard Vikström, founder of both Polarbear Group and Internet Vikings. Rickard is on the show to discuss the future of Link Building. He begins by introducing himself and tells us about what his businesses do., including providing services to SEO professionals like SEO Hosting and Domain names. Rickard then talks our listeners through his definition of link building. He explains that he sees a link from another...

Duration: 00:10:48


#394 Small Data with Martin Lindstrom

5/18/2017
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In this week's episode of the Internet Marketing Podcast, Andy is joined by Martin Lindstrom, Danish author, Branding Expert and Time Magazine Influential 100 Honoree to discuss a topic that he published a book about last year, Small Data. During the show you'll learn: What Small Data is and why it matters. How we can look for small data opportunities in our day to day lives. How you can equip yourself to spot small data trends. Martin's personal favourite "eurika" moment.Some behavioural...

Duration: 00:22:04


#393: Why Bing is a must-consider for marketers - Simon Jacobson of Microsoft

5/11/2017
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In this episode of the Internet Marketing Podcast, Andy is joined by Simon Jacobson, SMB Lead for the UK and Ireland at Microsoft Search Advertising to discuss why Bing is a must-consider for marketers. Simon is responsible for Microsoft's Bing Ads in the UK across Small and Mid-sized businesses and has worked in the search industry for about 12 years. He explains that despite his experience, he continues to be excited and inspired about the industry. Simon discusses how the dynamic is...

Duration: 00:16:57

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