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Is There There There?

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Is there there there focuses on the changes occurring in the digital and not-so-digital world and how we experience them as marketing professionals.

Is there there there focuses on the changes occurring in the digital and not-so-digital world and how we experience them as marketing professionals.
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Location:

Kansas City, MO

Description:

Is there there there focuses on the changes occurring in the digital and not-so-digital world and how we experience them as marketing professionals.

Language:

English


Episodes

The Upgrade Me Edition

10/14/2016
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Technology, systems, and virtually all aspects of life are upgraded. What does it look like when you are the subject of an upgrade. In this week’s episode called The Upgrade Me Edition, we explore the ultimate level of updates. Here is synopsis of things covered in the The Upgrade Me: Wells Fargomake use of your downtimefor your officegive an effnew motorcycle prototypeBrutalismmade from food available during incarcirationfake news Don't forget to sign up, share with a friend and...

Duration: 00:27:19


The Aging Edition

10/7/2016
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Everyone gets older. In this week’s episode called The Aging Edition, we celebrate Patience’s birthday with a episode about aging. Here is synopsis of things covered in the The Aging Edition: potential positive effects of nicotinesuper senior friendly pill bottleKeifer Sutherlandcomfortable with cosmetic surgeryinteraction of poverty and cognitive degenerationPhantogram Additional links LeroyDesignated SurvivorPhantogram's Three album Don't forget to sign up, share with a friend and...

Duration: 00:17:03


Reboot

9/16/2016
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We are taking a week off to finalize our podcast reboot starting next week.

Duration: 00:00:06


The Little Things Edition

9/9/2016
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An AirAsia flight from Malaysia to Sydney mistakenly lands in Melbourne. As it turns out, when entering the coordinates of the plane's position and trajectory, the pilot incorrectly entered the longitude from a sign outside the cockpit window as 01519.8 east (15 degrees 19.8 minutes east) instead of 15109.8 east (151 degrees 9.8 minutes east). It’s a simple, tiny mistake that over time amplified into a very big outcome. Each day, when you market your business, what are the decisions that...

Duration: 00:16:54


The Cultural Phenomena Edition

9/2/2016
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It’s our 100th episode! We’re a century’s worth of podcast! In honor of this milestone, we’re going to change up the format a little bit. This week’s episode of Is There There There, the podcast from digital marketing agency Graphicmachine, will focus on media and entertainment we think demonstrate larger trends in marketing, in what we are calling “The Cultural Phenomena Edition.”

Duration: 00:25:48


The Acquisition Edition

8/26/2016
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If you’re not familiar with the website Jezebel, here’s a quick primer. It’s a news blog site “geared toward women” that was started in 2007 as part of the Gawker Media empire. Posts could be about anything from a CEO’s proclivities for sexual harassment to the current landscape of access to birth control to whether Taylor Swift’s latest relationship is a PR stunt. The posts were written in a signature style filled with snark - and sometimes were downright mean. That is, it seems, until...

Duration: 00:23:43


The Potato Potato Edition

8/19/2016
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The new Ikea catalog just came out, and on the back is a statement that goes something like this: we sell to people, not customers. This got us thinking about how those words might impact how a business thinks of its audience, and how that thinking influences things like product design, service offerings, and even customer service. Does it matter whether someone is a “customer,” a “consumer,” or a “client”? Would businesses be better off ditching those titles and thinking of people as,...

Duration: 00:22:08


The Rubber Meets The Road Edition

8/12/2016
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When you are sitting in the comfort of your office or conference room making plans for your company’s marketing and sales efforts, it can be easy to forget about what Josephine Q. Public, who does not have a conference room with a view, might think. It’s easy to imagine the most brilliant blue sky version of reality without considering the everyday conundrums that will need to be addressed. This week, we take a look at Southwest Airlines. By all accounts, and unlike Delta “We don’t have...

Duration: 00:28:18


The Wildfire Edition

8/4/2016
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With the success of Pokémon Go, it can seem at first that its rampant success is due to being the first game of its kind. The truth is, it’s not the first Augmented Reality app, but it has had the overnight success usually associated with being the first. For all of those nights spent in computer labs, office cubicles, coffee shops or your mom’s basement, it can seem like the path to market success is random and unpredictable… but is it? In this week’s episode of Is There There, we explore...

Duration: 00:17:32


One Week Break

7/31/2016
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We're taking a few weeks off this summer. Thanks for listening.

Duration: 00:00:03


The Wrecking Ball Edition

7/22/2016
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Last week, I spent an excessive amount of time at the county assessor's office. It’s a rehabilitated space fit into the infrastructure of a 1930s building. While I am generally a fan of preserving historic architecture, in this case, the (hopefully) modern function doesn’t work in this location. You can see the same thing in other kinds of business: a slogan that people identify with your company, a color, a font, a image, an idea, that maybe at one time was awesome but doesn’t work so...

Duration: 00:19:55


The Perfect Edition

7/15/2016
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Season 2 of “Mr. Robot” premiered last night, to much critical acclaim. Show creator Sam Esmail recently stated that for this season, he has taken on the role of director for every episode, in addition to remaining in the role of showrunner. While it’s impossible(so far) to argue with the outcome - the two-part premiere was, to put it mildly, a work of art - who among us is up to the challenge of controlling every aspect of a project? Is that a sustainable model? How do you know if you can...

Duration: 00:21:57


The Satisfaction Guaranteed Edition

7/8/2016
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“Your Satisfaction Guaranteed!” It’s the now-cliche statement that has emblazoned so many campaigns. This, along with “Your Business is important to us” or “Quality guaranteed,” streams like a blank chorus from billboards and web ads, so familiar that they almost have lost all their meaning. But have they? When your half-caf latte comes out wrong, or Netflix changes its logo, do we sigh and accept that this is life, or do we fall back on the promise of our eternal satisfaction and...

Duration: 00:18:18


A One Week Break

6/30/2016
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A happy independence day to our United States based listeners. We're taking a week off, but we'll be back with a new episode next week.

Duration: 00:00:03


The How Not to Be Creepy Edition

6/24/2016
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It happens all the time. You talk to a friend, mention something on Twitter, or visit a store or website… and suddenly, what may have seemed to you to be a nothing event has been registered as an Interest. Hundreds, if not thousands, of different people and companies take this Interest very seriously and use it to present you with information that is (purportedly) specifically tailored to you. It might be as casual as a reminder of the chair you’d been eyeing - or more nefarious,...

Duration: 00:19:30


The Devil Wears Apple Edition

6/17/2016
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On Monday, Apple convened its worldwide developer conference. This is a hotly anticipated annual affair where Apple demonstrates their new software and what developer tools will become available in the very near future. Beyond the widgets of ios10, MacOS and more, what do these improvements mean for businesses and professionals as they market and interact with the new tech? What will these innovations ultimately look like when they hit store shelves? And what does a developer conference...

Duration: 00:26:19


The Learn to Earn Edition

6/9/2016
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It’s early June, the time of year that children most everywhere bolt from their classrooms headlong into a several-month mental deep freeze, congratulating themselves on having learned enough about a particular subject that they will never have to study it again. Or will they? On this week’s episode, we discuss “learn it once and never again” vs. “always be learning.” I’m Patience Jones and with me as always is Brian Jones. This is episode 90, “The Learn to Earn” edition.

Duration: 00:18:32


The Gerrymandering Edition

6/3/2016
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What if we didn’t actually live or work where we think we do? What if, because of our particular interests, preferences, and characteristics, we belonged to different virtual nations? To many marketers, we do. Using all available data, which is quite a lot at this point, marketers are able to group us into the Republic of Frequent Travelers, the United States of High School Grads with Tattoos, and GumChewingIceSkatingLand. This arguably allows for more tailored, and therefore more...

Duration: 00:19:13


The Best Practices Edition

5/26/2016
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In the immortal words of technology maven George Bernard Shaw, "Progress is impossible without change, and those who cannot change their minds cannot change anything.” In technology, what was best practices five years ago - or even five days ago - may well be the worst thing to do today. Tech changes at a rapid pace. How often should you update your practices to make sure they’re still “best”? In today’s episode of Is There There There, the “Best Practices Edition,” we discuss: How much...

Duration: 00:21:33


The I'm Not Scared Edition

5/20/2016
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You hear the announcer come on and ask you, “If you find yourself in this terrible situation, you’ll wish you had…” and the blank is filled in with the perfect product to quell that cold sensation that you just felt… fear. It’s used in politics, in car sales, in food choices, in nearly everything. Is fear the most basic motivator for purchasing something? Or is it a shorthand that marketers use in place of more normative reasons? In this episode of Is There There There, we explore the...

Duration: 00:20:14

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