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The What, Why and How of Content Marketing with Barbra Bannon

Barbra Bannon is the Firestarter (founder) of Spark Evolution, a data-driven Inbound Marketing agency. I don’t want to spoil her story, so I will let her tell you how she got to such a place. But it does involve ads in urinals, a painting of the Last Supper and the Boston Red Sox. You are going to learn the what, why and how of content marketing. Grab a pen and piece of paper. There are are so many takeaways in this episode. If you write down 3-5 action items from Barbra, you will be on...


Music, MMA and Science Fiction with Bret Sweet

What does the music industry, MMA and science fiction teach us about entrepreneurship? In this episode the renaissance man, Bret Sweet, shares with us his journey in each of these industries and pulls out how we can apply it to running a business. Bret Sweet is the Program Manager at the Renaissance Entrepreneurship Center. He also founded the Dualism Group, which is early stage venture firm and consulting arm geared toward helping underserved entrepreneurs launch and expand their...


#20 2.0 Your Business

“2.0 Your Business” Industries are changing. The web is far from a fad. Social media is here to stay. If you are standing still, if you are doing the “same things” as yesterday because it worked - you are going to get left behind. In this episode of Lightbulb Moment, Jason Hanson and Adams Tegeler talk about how companies can 2.0 their businesses. In this full podcast version, they look at Casper Mattresses and Harry’s – two companies that have modernized old industries. This Week’s...