Have you spoken at conferences and events and want to shift your expertise from stage to screen? On today's show, Paula and Terri will show you how to look at your keynote, lecture or TEDx talk through a producer lens.
For anyone who aspires to do media, TV remains the big dream. Everyone wants to be on it! So how do you cut through the din and make a connection with a real-life producer—and get one to call you back?
The attempt to get more media attention can go horribly, horribly wrong. Public relations screw ups, mess ups, and flat-out disasters can not only hurt your chances of securing media—it can sabotage your brand and business for far longer.
Experts and business owners of every stripe would love to be on TV and in magazines. The logic goes something like this: Go on TV, prospect sees you, prospect visits your website and buys. If it were only that easy!
Attention is the scarcest resource we have--which is why getting someone to pay it is so critical, and so hard. Whether you're pitching a TV producer, an editor, an investor, or a customer, your ability to compel another person is everything.