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Lights Camera Expert: Unleash Your Expertise

United States

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Location:

United States

Language:

English


Episodes

Do you need a book to get booked?

3/26/2018
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With the explosion of online content and social media, what role do books play in the media landscape? Are they critical? Should you write one?

Duration:00:55:58

Calling all speakers! How to leverage your talk for TV

3/19/2018
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Have you spoken at conferences and events and want to shift your expertise from stage to screen? On today's show, Paula and Terri will show you how to look at your keynote, lecture or TEDx talk through a producer lens.

Duration:00:53:08

How to get a producer to call you back

3/12/2018
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For anyone who aspires to do media, TV remains the big dream. Everyone wants to be on it! So how do you cut through the din and make a connection with a real-life producer—and get one to call you back?

Duration:00:54:02

How to look like a big deal online

3/5/2018
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So you have a Facebook page. And a Twitter account. Instagram. And LinkedIn. But it's not enough just to have those accounts and post on occasion.

Duration:00:53:22

Get out of your head and into media

2/26/2018
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It's one thing to want to do media but it's another thing to actually put yourself out there and do it.

Duration:00:53:12

Don't Let This Happen To You: PR Disasters!

2/19/2018
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The attempt to get more media attention can go horribly, horribly wrong. Public relations screw ups, mess ups, and flat-out disasters can not only hurt your chances of securing media—it can sabotage your brand and business for far longer.

Duration:00:54:16

What's the ROI on media?

2/12/2018
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Experts and business owners of every stripe would love to be on TV and in magazines. The logic goes something like this: Go on TV, prospect sees you, prospect visits your website and buys. If it were only that easy!

Duration:00:54:36

How To Pitch Yourself To Other People

2/5/2018
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Attention is the scarcest resource we have--which is why getting someone to pay it is so critical, and so hard. Whether you're pitching a TV producer, an editor, an investor, or a customer, your ability to compel another person is everything.

Duration:00:55:12

Are you ready for TV?

1/29/2018
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You want to be on TV...so are you ready for it?

Duration:00:55:19

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