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Episode 31 – How To Master Your Social Skills

“7 Real World Skills to Master Before You Graduate From College” by Catherine Conlan https://www.monster.com/career-advice/article/7-real-world-skills-to-master-before-you-graduate-from-college In this week’s episode Blasko and Mike go over essential tips to help you master social skills that will help you navigate networking in the industry. How to network: Learn how to shake a hand, make strong eye contact and dress well for a business event. Attending networking events can help...

Duration: 00:35:16

Episode 30 - A Look Back (a little more than) Halfway Through the Year

If you pay attention to the podcast space, there are a lot of podcasts who use the 4th of July weekend to take a bit of a break from producing an episode that week to recap what has occurred during the first part of the year. We didn’t do that! We hard charged through the holiday and still found a way to bring you an episode. But now, as we roll into the first week of August, we want to recap the episodes we’ve done thus far. This will allow us to reflect on and appreciate all that...

Duration: 00:46:23

Episode 29 – How Do I Become A Manager?

Blasko and Mike take on a big question this week from listener and aspiring manager, Kyle, on what it takes to be an artist manager, tune in for everything you need to know. My name is Kyle and I’m an aspiring artist manager and new listener to the manage mental podcast. I’ve spent the last 10 years in the music industry, having founded and ran a band that became semi-successful and signed with a record label and did tons of touring. Since the band folded I have even built a recording...

Duration: 00:42:19

Episode 28 – 5 Ways To Keep A Music Career

Article: 5 Strategies That Guarantee Success Author: Johnny Dwinell https://musicclout.com/contents/article-353-5-strategies-that-guarantee-success.aspx?utm_source=Music+Clout&utm_campaign=1ce3bd5872-5_Strategies_That_Guarantee_Success2_21_2017&utm_medium=email&utm_term=0_4bb296eccb-1ce3bd5872-279502041 Mike and Blasko are back at it this week dropping music industry knowledge like you’ve never heard before! In the last episode the hosts discussed ways to kill a music career, now...

Duration: 00:33:41

Bonus Episode – Outerloop Coaching - Release It Right / Unleash It Right Preview

Looking for insight on the best way to self-release your music? Join Mike Mowery’s webinars Release It Right on July 22nd and Unleash It Right, which includes the Release It Right webinar on July 22nd PLUS an additional, advanced, class on July 29th. Learn the tips and tricks that has helped Mike launch independent releases onto the Billboard charts. Sign up now at www.outerloopcoaching.com and use the discount code MENTALPOD5! Here’s what former Outerloop Coaching students have had to...

Duration: 01:06:08

Episode 27 – 5 Ways To Kill A Music Career

Article: “17 Ways To Kill A Music Career” by Paul Resnikoff https://www.digitalmusicnews.com/2014/06/09/17-ways-kill-music-career/ Blasko and Mike pick their top 5 ways to kill a music career (out of Resnikoff’s 17). Follow along as they discuss the following points: 1) Relying on a label, manager or anyone besides yourself to build your career. Even with a label deal, bands can find themselves de-prioritized, or flat-out ignored. But these days, labels rarely sign bands that...

Duration: 00:32:10

Episode 26 – Defining and Achieving Success

https://www.musicclout.com/contents/article-377-defining-success-and-how-to-achieve-it-with-a-career-in-music.aspx In this episode Blasko and Mike tackle the subjects presented in Carlos Castillo’s article “Defining Success and How To Achieve It with A Career In Music”. Follow along as they show you the ropes from personal experiences and give context to the article, to help you define your own success. The first requirement for being successful in anything is to define what success...

Duration: 00:30:01

Episode 25 - Can I Afford To Be In A Band?

Blasko and Mike get into more listener questions based on the costs associated with being in a touring band. This week the question comes from new listener David Woolfall who writes: “I just discovered your podcast via an ad on the Lead Singer Syndrome podcast. I’ve listened through maybe half of the podcasts so far and they’re great! I am not in the music industry at all just an interested spectator. I have questions related to money… Find out answers to these questions and more in...

Duration: 00:35:28

Episode 24 – Record Deal Red Flags

“Record Deal Red Flags” by Byron Pascoe: http://www.musicthinktank.com/blog/10-record-deal-red-flags.html Mr. Pascoe is a Canadian Entertainment Lawyer with Edwards PC, Creative Law and can be reached at Byron.pascoe@edwardslaw.ca This week Blasko and Mike tackle the warning signs that you may see in a record deal. That first record deal can seem very rewarding on the surface, but in reality it might just be a total nightmare. Entertainment attorney Byron Pascoe’s article “Record...

Duration: 00:37:20

Episode 23 - Instagram Basics

Reference Article: https://bandzoogle.com/blog/social-media-marketing-for-musicians-how-to-get-more-fans-on-instagram Mike and Blasko tackle basic marketing strategies on Instagram for musicians. Follow along as they go through each point with real world examples and in-depth details so you can make your own account stand out from the crowd. Pick a Username Pick something easy and predictable. All of your social media handles should make sense together. Don’t add numbers, symbols, or...

Duration: 00:33:36

Bonus Episode: Outerloop Coaching – Release It Right / Unleash it Right

Bonus Episode: This week Mike is filling in for Blasko as the host with the most and is joined by his Outerloop Coaching partner, Paul. In this episode Mike and Paul cover some highlights from the first Outerloop Coaching webinar Sixty Days to Signable, and talk about the new classes they are launching this week: Release It Right and Unleash It Right. The Release It Right webinar will take place on July 22nd at 2pm EDT and cover the best strategies to help participants successfully...

Duration: 00:25:20

Episode 22 – Band Managers 101

Oh Lorde, pray leaving your manager wasn't a mistake http://www.theguardian.com/music/musicblog/2015/may/19/oh-lorde-pray-leaving-your-manager-wasnt-a-mistake 5 Types of Artists Good Managers Will Never Work With http://encore.celebrityaccess.com/index.php?encoreId=508&articleId=50915 This Is What Managers Think It Takes To Be Successful In Music In 2015 http://www.thefader.com/2015/01/08/9-managers-explain-how-to-win-music-in-2015 What Does A Manager Actually Do? -...

Duration: 00:28:41

Episode 21 - How To Pick A Great Band Name

Article: http://www.mattblick.com/2014/11/naming-your-band-in-10-easy-steps.html This week Blasko and Mike dive into tips on naming your band inspired by songwriter Matt Blick's article "10 Easy Steps to Naming Your Band". Follow along as they go through each point with real world experiences and lay out the best advice for naming your band. Brainstorm A List Of Names: Mix And Match The Names You Have: Change The Numbers: Google It – For Rival Bands: Google It – For Rival Brands (And...

Duration: 00:29:30

Episode 20 - The Big Question (Part 2)

Part 2 of our “The Big Question” seires - How Do Bands Break Out and Become Famous? Here is the article by Matt O'Dowd, Band Dude, Songwriter, and Composer https://www.quora.com/How-do-bands-break-out-and-become-famous Be extremely good at marketing and relationships. Some ways to achieve this: And if any of this seems like a hassle, go to Medical School instead. You will help people, earn the respect of your community, make nice money, and never have to worry about a job....

Duration: 00:26:27

Episode 19 - The Big Question (Part 1)

Article: https://www.quora.com/How-do-bands-break-out-and-become-famous How does a band break and become famous? We all know there is no simple answer to this. However successful people do have habitual similarities that have been theorized as the foundation for their success. So... it stands to reason that perhaps there are reoccurring themes and actions that can be found in successful bands that can be reverse engineered for a new generation. So… How do Bands break out and Become...

Duration: 00:27:34

Episode 18 – Blasko and Mike Answer Your Questions

This episode is dedicated to answering questions from you, the listeners. Blasko and Mike tackle the following questions, submitted via email, with great detail and real world examples. From Jesse: “My question is if you could explain the different types of record label deals for bands. I work with a few bands that have been approached to sign 360 deals. Please explain the difference in some deals you know of for artists.” From Cat: “I have been fortunate to find myself in a lot of...

Duration: 00:30:46

Episode 17 - Succeeding with Cover Songs

Article: http://www.hypebot.com/hypebot/2017/04/the-art-of-using-cover-songs-to-grow-your-audience.html Dave Kusek is the founder of the New Artist Model, an online music business school for independent musicians, performers, recording artists, producers, managers, and songwriters. He is also the founder of Berklee Online, co-author of The Future of Music, and a member of the team who brought midi to the market. In this episode Mike and Blasko explore the points laid out by Dave...

Duration: 00:32:39

Episode 16 – Break Down The Walls

This episode is inspired by 60 Days to Signable student Jeremy Miller who writes: “I met Mike briefly at Launch Music Conference and I’m really excited for the 60 Days to Signable class coming up. I’ve noticed a lot of different “music business help” sources contradict others, and I hear a lot of different opinions on the state of the scene/industry and how to get “big” with your music. I get it, different tactics work for different people and like I’ve heard Mike say, that there’s...

Duration: 00:37:09

Episode 15 - Why A Band Agreement Is Important

Ghost Lawsuit http://www.metalinjection.net/metal-crimes/the-entire-ghost-lawsuit-document-leaks-more-info-on-why-former-nameless-ghouls-are-suing-papa-emeritus Do We Need A Band Agreement? https://www.thebalance.com/do-we-need-a-band-contract-2460671 This week, we take on the topic of band agreements, suggested by listener Eric Peterson, who also happens to be Mike’s neighbor! Eric writes: “I've been listening to managemental since the first episode and love it. Mike is my...

Duration: 00:30:52

Episode 14 - Would You Pay to Meet Us?

Blasko and Mike take on the subject of VIP Meet and Greets, requested by listener Jason Bubble. VIP packages are sold in addition to a show ticket and includes a number of perks. These packages have become almost somewhat of a necessity to assist in reducing expenses of touring while providing an additional stream of income to the bands. What are the values of VIPs? What kind of experience should fans expect from a VIP? Why do VIPs exist? Do fans want it? What makes a VIP experience...

Duration: 00:32:52

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