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Market The Brew

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Episode 031: Social Media Roundup

In this episode we are trying a different format than the usual Market The Brew Podcast. I’ve been wanting to do a Round Up Episode because I like to hear different perspectives on a topic. A Round Up is where you have different people give their answer to the same questions. I asked several friends of the show to participate by picking 2 of the 3 questions I provided and record their answers. The questions I provided and this Round Up focus on Social Media. Joining me for this is...

Duration: 00:23:54

Episode 030: PR: Authentic Narratives for Unique Breweries

We have with us, Justin Baccary, the Founder + President. Like most entrepreneurs, Justin has served in every role at the brewery at some point, including bartender, salesman, delivery driver, assistant brewer, and of course, janitor. Currently, he is focused on the areas of operations, human resources, accounting, and managing a growing wholesale business of kegs and cans. . Along with Justin we are joined by Hamlet Fort, the Marketing and Events Manager for Station 26. Hamlet most...

Duration: 01:12:07

Episode 029: Beer Tourism: the Sacramento Beer Frontier

Aaron O' Callaghan is a Sacramento native. This dude is into travel, beer, curiosity, and conversation! He has a background in environmental biology, freshwater systems, and mapping, which you’ll find out has come in handy in his current endeavor.He is the creator of the Sacramento Beer Frontier.

Duration: 00:44:07

Episode 028: The Magic of Brewery Rebranding

Matt Henderson hails from Verona, Virginia and is a graduate of Hampden-Sydney College with a B.S. in Biology. After college, Matt worked for Scott Fly Rods in Colorado for a few years. He ended up back in Virginia in 2012 working the bottling line at Blue Mountain Barrel House, where he worked his way to his current role as Assistant Director of Brewery Operations. He also took on an additional role as the project lead for Blue Mountain Brewery’s rebrand.

Duration: 00:32:40

Episode 027: Oh Beautiful Beer: highlighting the best in craft beer design

Harvey Shepard fell in love with beer packaging as a kid after gazing upon a Coors Light bottle shaped as a baseball bat. During his college years, Harvey needed a portfolio to showcase his graphic design work. Many portfolios at the time piggybacked on blogs, so he launched Oh Beautiful Beer – a blog showcasing innovative and well-designed craft beer labels and packaging. Since its launch, Oh Beautiful Beer has become a central hub for highlighting the best graphics and design the craft...

Duration: 00:28:51

Episode 026: Cicerone: ensuring the beer is being served as the brewer intended

Our guest today is a Certified Cicerone®. He’s a cookbook author. He’s been marketing a small lifestyle company for over 10 years, has worked in media, and is an avid home brewer. This experience lead him to Cicerone in 2015 for a newly created marketing role.

Duration: 00:30:39

Episode 025: Power to the Mob - Beer Crowdsourced by Craft Enthusiasts

This episode's guest, Henry Schwartz, began his entrepreneurial career at age 13 by following his passion for skateboarding. This lead to him owning and operating, while a teenage, Board to Death Skate Shop. He had the skate shop until he went to the University of Wisconsin at Whitewater to Study Entrepreneurship and Spanish. Upon graduation, he started MobCraft Beer, a crowdsourced brewery that turns people's ideas into beer. In 2015 he won a Silver Medal at the GABF; in 2016 he pitched...

Duration: 00:40:52

Episode 024: The Maine Beer Box: an outside the box promotion

I met Sean Sullivan at the 2017 Craft Brewers Conference in DC. During our conversation, he described to me a promotion that he is spearheading which I can tell you is the most ingenious and creative of its type that I’ve come across. He has lectured internationally on sustainable surfboards, worked in product design for an outdoors retailer, and co-founded a ‘buy local’ gift card company, which he sold to one of Maine’s biggest banks in 2016. The organization for which he is the...

Duration: 00:55:21

Episode 023: Your brewery Untappd: connecting people with beer

With us today is one of the original co-founders of Untappd. He is a SoCal native. While pondering potential app ideas, he stumbled upon the concept behind Untappd. The idea - a melding of mobile technology, social sharing, and a recently discovered love for all things beer. Having majored in graphic design at Brooks Institute and having worked with many high profile clients, he set about creating the front end of what would eventually become Untappd. Currently, Tim Mather is leading...

Duration: 00:30:18

Episode 022: Teaming Up with Local Artists to Create Labels of Art

Our guest today is Mike Brenner of Brenner Brewing. Mike's passion for homebrewing & lifelong devotion to the Milwaukee arts scene led to the creation of a one-of-a-kind brewery. What makes it one of a kind is that Mike takes crafting high quality beers as seriously as he takes supporting the local community. In 2014, with a diploma in Master Brewing, Mike opened the first new brewery in Milwaukee in seventeen years. The brewery’s tasting room features his unique brews and several...

Duration: 00:39:31

Episode 021: Using Instagram to Keep Taps Flowing (Part 2 of the Holy Trinity Series)

Allison Brown is the social media director, accounts manager, and an owner at Asheville Brewing Company. She’s been evolving her craft since the days of Myspace and has tackled modern day social platforms as they have arisen. Specifically, with Asheville Brewing Company, Alli has been managing their Instagram account for the last 5 years and has racked up over 21,000 followers with more than 3,000 posts.

Duration: 01:01:21

Episode 020: The Jester King approach to product differentiation

Jeffrey Stuffings is the Founder and Owner of Jester King Brewery in Austin, Texas. After a brief stint in law, Jeff began working on opening a brewery in 2007. He worked at Austin Homebrew Supply from 2008 to 2009 before opening Jester King in late 2010. Today, Jeff oversees the company and guides its future as an authentic farmhouse brewery. Jeff and his wife Amber have two kids and live in Dripping Springs, Texas nearby Jester King.

Duration: 00:38:01

Episode 019: Annual Summer Seasonal Packaging Design Contest

I’m Today's guest has been running a brilliant annual promotion for 15 years. It draws engagement from his community and every year honors and acknowledges a different local art student. The D.L. Geary Brewing Company was incorporated in October 1983 by today’s guest, David Geary and his wife Karen. They shared the vision of producing world class products on a small scale for the local Portland, Maine area and that region of the good ole US of A. In the winter of 1984, David began a...

Duration: 00:31:47

Episode 018: Brewery Tours – 100,000 people can’t be wrong

I first experienced Josh Barto when he led my tour at Lakefront Brewery. He did such a great job and was so informative and entertaining I started thinking about an episode on brewery tours. Josh has been a Lakefront Brewery tour guide or as his title reads, a “Brewery Navigation Specialist”, for just over five years. In that time, he’s given over 2000 tours to people from all over the world, including professional football players, country music stars, national comedians and brewery...

Duration: 00:29:31

Episode 017: Facebook - Part 1 of the Holy Trinity Series

Our guest, Wesley Donehue, builds businesses and political campaigns. He’s the founder of Push Digital, a political, advocacy and corporate marketing agency. He’s co-owner of Frothy Beard Brewing Company and Zombie Bob’s Pizza in Charleston. He’s a proud native of the South Carolina low-country where he lives with his wife and two sons. When not working, Wesley can be found at a craft brewery or taking part in some insane endurance event.

Duration: 00:34:09

Episode 016: Flight School

We are trying something different in this episode! Our conversation will be between 3 of us. Today we have with us Mike Malone and Alan Dritenbas the founders of Walking Tree Brewery in Vero Beach, Florida. Their Florida roots are important to them, which is one of the reasons for the name “Walking Tree Brewery”. Mangrove trees live with one foot on land and one in the sea, constantly expanding their boundaries. I have spent significant time at the Walking Tree tasting room the past...

Duration: 00:25:02

Episode 015: Positioning Through Visual Aesthetics

Isaac Arthur is a cofounder of CODO Design, branding firm out of Indianapolis. CODO was founded on the belief that they can create better work by directly including clients in the creative process. Currently Isaac spends most of his time traveling around the country helping to bring startup craft breweries to market through foundational positioning and brand strategy: naming, package design, responsive web design, and environmental design.

Duration: 00:37:14

Episode 014: The Craft Brewer–Distributor Relationship

This episode’s guest hails from the state of Maine where he lives with his wife, his six year-old daughter, and a hundred-pound chocolate lab. During the final semester of his MBA in the spring of 2014, Jim O’Brien and fellow Vacationland Distributors co-founders hatched the idea for a brewer-focused craft beer distributor. After graduation, Jim left his career in higher education to work full-time at the startup he helped create. In addition to his MBA, Jim has a B.A. in Psychology.

Duration: 00:41:36

Episode 013: Alternating Proprietorships

Jeremiah Zimmer is an experienced homebrewer. He has over 10 years of work history in branding, marketing and sales. About two years ago, Jeremiah and his partners Jude La Rose and Jason Maxwell launched Hop Butcher For The World. For those in Chicago - Hop Butcher is the former South Loop Brewing Company. Jeremiah resides with his wife Melissa, their two daughters (Delaney and Evelyn) and their dog (Bear) in the western suburbs of Chicago when he’s not out and about (self) distributing...

Duration: 00:24:23

Episode 012: Downtown - the Rhinegeist spoof video

Nate Seiberling is a proud member of the Rhinegeist family in Cincinnati (the Big Apple of the Midwest), valuing friendship and positivity in life and work. While he started off slinging flavor grenades for Rhinegeist, Nate now works as the Strategic Operations Manager thanks to his liberal arts education from Colby College (Go Mules!) in International Studies and Education. Cheers to the first of the day and always be Geistin'.

Duration: 00:33:23

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