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Marketing Mavericks

TWiT

Marketing Mavericks covers the intersection of marketing and tech. Each week, Tonya Hall interviews top marketing professionals to discuss case studies, communication strategies, and brand insights on social media, trends, and analytics. Records live at http://live.twit.tv/ every Thursday at 12:00pm PT/3:00pm ET.

Marketing Mavericks covers the intersection of marketing and tech. Each week, Tonya Hall interviews top marketing professionals to discuss case studies, communication strategies, and brand insights on social media, trends, and analytics. Records live at http://live.twit.tv/ every Thursday at 12:00pm PT/3:00pm ET.
More Information

Location:

Petaluma, CA

Networks:

TWiT

Description:

Marketing Mavericks covers the intersection of marketing and tech. Each week, Tonya Hall interviews top marketing professionals to discuss case studies, communication strategies, and brand insights on social media, trends, and analytics. Records live at http://live.twit.tv/ every Thursday at 12:00pm PT/3:00pm ET.

Twitter:

@TWiT

Language:

English


Episodes

MM 53: The Podcast Sizzle

4/30/2015
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We talk about podcasting and how to create good content, get more subscribers, and what it means to sell the 'sizzle,' not the steak. Guests: Lynett Young, Cliff Ravenscraft, and Paul Colligan Host: Tonya Hall Download or subscribe to this show at https://twit.tv/shows/marketing-mavericks. Thanks to CacheFly for the bandwidth for this show.

Duration: 01:03:09


MM 41: Shiv Singh and Visa

2/5/2015
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Host: Tonya Hall We talk to Shiv Singh about the transformation at Visa and how they use social media in their marketing. Guest: Shiv Singh Download or subscribe to this show at twit.tv/mm. Read our show notes at twit.tv/mm41. Thanks to Cachefly for the bandwidth for this show. Running time: 1:00:16

MM 40: The Big Game

1/29/2015
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Host: Tonya Hall We talk about the Super Bowl, social war rooms, halftime ads, big data, and more. Guests: Brian Reich and Don Povia Download or subscribe to this show at twit.tv/mm. Read our show notes at twit.tv/mm40. Thanks to Cachefly for the bandwidth for this show. Running time: 1:06:33

MM 39: The Economy of Social

1/22/2015
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Host: Tonya Hall Tonya talks to Tania about measuring social engagement. Guest: Tania Yuki Download or subscribe to this show at twit.tv/mm. Read our show notes at twit.tv/mm39. Thanks to Cachefly for the bandwidth for this show. Running time: 1:01:41

MM 38: Marketing on the Track

1/15/2015
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Host: Tonya Hall Auto racing with Collete Davis, NAIAS 2015, Sir Richard Branson's Extreme Tech Challenge. Guests: Kym Mcnicholas, Collete Davis Download or subscribe to this show at twit.tv/mm. Read our show notes at twit.tv/mm38. Thanks to Cachefly for the bandwidth for this show. Running time: 49:27

MM 37: Social Networking vs. Messaging

1/8/2015
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Host: Tonya Hall Taylor Swift schools everyone in social media, Twitter's native video feature, what kids are using for social media these days? Guests: Esteban Contreras, Kurt Wagner Download or subscribe to this show at twit.tv/mm. Read our show notes at twit.tv/mm37. Thanks to Cachefly for the bandwidth for this show. Running time: 58:09

MM 35: Game of Drones

12/18/2014
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Host: Tonya Hall Marque and Eli talks to us about how they took a hobby and elevated it into something even greater. Guests: Marque Cornblatt and Eli Delia Download or subscribe to this show at twit.tv/mm. Read our show notes at twit.tv/mm35. Thanks to Cachefly for the bandwidth for this show. Running time: 56:24

MM 34: LeWeb and Brand Trust

12/11/2014
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Host: Tonya Hall We talk all about LeWeb, blurring the line between content and advertising, and developing brand trust. Guests: Faris Yakob and Esteban Contreras Download or subscribe to this show at twit.tv/mm. Read our show notes at twit.tv/mm34. Thanks to Cachefly for the bandwidth for this show. Running time: 1:00:35

MM 33: The Collaborative Economy

12/4/2014
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Host: Tonya Hall We talk all about the collaborative economy, why sharing is the new buying, how big companies are adapting, and more Guest: Jeremiah Owyang Download or subscribe to this show at twit.tv/mm. Read our show notes at twit.tv/mm/33. Thanks to Cachefly for the bandwidth for this show. Running time: 54:21

MM 32: Self-Branding and Getting Hired

11/20/2014
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Host: Tonya Hall LinkedIn, HR resumes, and what social footprint says about you. Guests: Jessica Miller-Merrell and Rayanne Thorn Download or subscribe to this show at twit.tv/mm. Read our show notes at twit.tv/mm/32. Thanks to Cachefly for the bandwidth for this show. Running time:1:01:29

MM 31: The Mashies Marketing Awards

11/13/2014
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Host: Tonya Hall Mashie Awards 2014, how to become a vine-nographer, promoting your brand with Snapchat, and more! Guests: Todd Wasserman, David Berkowitz, and Shoshana Winter Download or subscribe to this show at twit.tv/mm. Read our show notes at twit.tv/mm/31. Thanks to Cachefly for the bandwidth for this show. Running time: 47:40

MM 30: Pig Castration and American Politics

11/6/2014
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Host: Tonya Hall We analyze the midterm election, can we really measure sentiment, and should we regulate campaign advertising? Guests: Harper Reed and Patrick Ruffini Download or subscribe to this show at twit.tv/mm. Read our show notes at twit.tv/mm/30. Thanks to Cachefly for the bandwidth for this show. Running time: 56:37

MM 29: Trey Ratcliff

10/30/2014
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Host: Tonya Hall HDR Photography, blogging and why giving it away for free pays off with creative commons. Guests: Trey Ratcliff Download or subscribe to this show at twit.tv/mm. Read our show notes at twit.tv/mm/29. Thanks to Cachefly for the bandwidth for this show. Running time: 45:08

MM 28: Tracking the Sportsball

10/23/2014
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Host: Tonya Hall The NFL, World Series, hockey, soccer, sports apps, fan engagement, and more. Guests: Bryan Kramer and Brian Reich Download or subscribe to this show at twit.tv/mm. Read our show notes at twit.tv/mm/28. Thanks to Cachefly for the bandwidth for this show. Running time: 51:36

MM 27: The Mobile Commerce Revolution

10/16/2014
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Host: Tonya Hall Mobile commerce, the second screen, why CBS and HBO are moving to an online distribution, and more. Guests: Tim Hayden and Tom Webster Download or subscribe to this show at twit.tv/mm. Read our show notes at twit.tv/mm/27. Thanks to Cachefly for the bandwidth for this show. Running time: 1:06:34

MM 26: Music Maverick

10/9/2014
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Host: Tonya Hall The evolution of the music industry, the Revolt Music Conference, the artist/label relationship, and more. Guest: Ted Cohen Download or subscribe to this show at twit.tv/mm. Read our show notes at twit.tv/mm/26. Thanks to Cachefly for the bandwidth for this show. Running time: 1:06:34

MM 25: SoLoMo

10/2/2014
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Host: Tonya Hall On Marketing Mavericks, we talk to Paul Mabray of VinTank, Schneider Mike of Skyhook, and Aaron Strout of W2O Group about why context is everything in marketing, the death of the QR code, and break down SoLoMo (social, local and mobile). Guests: Paul Mabray, Schneider Mike, and Aaron Strout Download or subscribe to this show at twit.tv/mm. Read our show notes at twit.tv/mm/25. Thanks to Cachefly for the bandwidth for this show. Running time: 56:55

MM 24: UnMarketing

9/22/2014
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Host: Tonya Hall On Marketing Mavericks, we talk to authentic marketing expert Scott Stratten about why it's important to be present on social media, how the Ritz-Carlton went the extra mile in customer service, how to make a viral video, and more. Guest: Scott Stratten Download or subscribe to this show at twit.tv/mm. Read our show notes at twit.tv/mm/24. Thanks to Cachefly for the bandwidth for this show. Running time: 1:05:23