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Marketing Speak | Take Your Marketing To The Next Level

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Location:

United States

Twitter:

@mktg_speak

Language:

English


Episodes

E100: 100 Episodes of Marketing Wisdom from the Best in the Business

9/20/2017
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I’m Stephan’s wife, and I’m here today to host this ultra-special 100th episode of Marketing Speak! The guest is none other than Stephan himself. Stephan doesn’t brag about himself enough, so I wanted to take this opportunity to do that for him! He’s passionate and knowledgeable about self-development, which you can learn all about on his other podcast, The Optimized Geek. In our conversation today, Stephan will reflect on the last hundred episodes of Marketing Speak and share some of the...

Duration: 00:59:32


E99: Making Data-Driven SEO Decisions: Bill Hunt

9/13/2017
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Today, I’m joined by the remarkable Bill Hunt, the President of Back Azimuth Consulting and a true expert in SEO. He consults with high profile companies and has his own suite of tools. He also wrote the book on Search Engine Marketing. He shares advanced SEO strategies and best practices for site migration, increasing search yield, finding more of those “not provided” keywords, and advanced search operators. If this sounds like your cup of tea, you’ll enjoy this episode as much as I...

Duration: 01:04:00


E98: Using Publicity to Appear Larger Than Life: Heidi Krupp-Lisiten

9/6/2017
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On today’s Marketing Speak, we are going to workshop PR strategies and processes with world recognized publicity expert Heidi Krupp-Lisiten. She is the Founder of Krupp Kommunications or K2 located in Manhattan. We’d all like to have more publicity and a bigger audience. Reaching this goal may seem difficult, but a huge part of it boils down to workshopping the answers to three relatively simple questions. First: who cares? Second: so what? And, finally: why me? If you aren’t clear on how...

Duration: 00:53:45


E97: Creating Ridiculously Good Content: Ann Handley

8/30/2017
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Ann Handley, an amazing writer and marketer, joins me today. She knows exactly what it takes to attract, engage, and keep an audience in today’s market.Quality content is more important than ever in the world of marketing. You shouldn’t just be focused on churning out content in an attempt to reach more customers. That’s a surefire way for your content to get lost in the ever-widening sea of information. Instead, you need to specifically identify your audience and create content that...

Duration: 01:04:18


E96: Build and Deliver the Most Powerfully Persuasive Presentations of Your Career: Dustin Mathews

8/23/2017
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Today I'm talking with Dustin Mathews. Dustin is the co-founder of Speaking Empire and the co-author (along with the incredible Dan Kennedy) of No B.S. Guide to Powerful Presentations. He's here to explain the best techniques for selling, reaching out to new customers, and making the most of your in-person presentations. Whether you conduct sales in person, from presentations on stage or virtually through webinars, Dustin’s advice will offer incredible value. Find Out More About Dustin...

Duration: 00:56:59


E95: Link Building Secrets of the Masters, Part 2: Christoph Cemper

8/16/2017
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If you’re a faithful listener of the show, you probably remember the remarkable episode from a few weeks ago with Christoph Cemper. In that episode, we discussed analyzing your link profile, different types of redirects, and much more. In this second half of the conversation, we spend more time digging into 302 versus 301 redirects. We then go into depth about what to do if you’ve received penalties (whether algorithmic or manual) and how to perform an effective cleanup process. In the...

Duration: 01:11:24


E94: Your (Online) Reputation Precedes You: Mike Blumenthal

8/9/2017
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Today I'm talking with Mike Blumenthal, an expert in online reputation creation & management as well as search optimization and online presence building. Three years ago, only about 50% of Americans were potentially willing to leave a review about their experience with a business. In the past three years, that number has gone up to 65%. With two-thirds of customers and clients potentially ready to review your business, you can no longer get by with assuming a customer with a lukewarm...

Duration: 01:02:16


E93: Sell Like a Lion and Lead the Pride: Marcus Sheridan

8/2/2017
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Today’s guest, Marcus Sheridan, AKA the Sales Lion, has been called a web marketing guru by the New York Times, perhaps thanks to his sometimes unconventional advice on what sales techniques really work. We discuss deeply valuable information that gives insight into how customers think and behave, and how this relates to what you should do in your sales process. In today’s conversation, Marcus will talk about how to influence the buying criteria of your prospects to preempt their...

Duration: 00:55:44


E92: Subtle Selling and Building a Community in Social Media: Gavin McGarry

7/26/2017
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If you love sweets, which do you think would be a better option: practicing and developing willpower by keeping a bag of candies in the house but only allowing yourself to eat one a day, or not bringing candy into the house at all to avoid expending your willpower reserves? While this podcast is about marketing rather than dieting, this is a perfect analogy for social media in terms of having apps on our phones and constant easy access. In today’s episode, Gavin McGarry and I take...

Duration: 01:02:35


E91: Boosting Engagement and Expanding Reach on Twitter: Ben Landis and Michael Tetro

7/19/2017
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Ben Landis and Michael Tetro (who just goes by Tetro) are the founders of Fanbase, a social media technology platform that helps brands and celebrities to massively expand their reach. I’ve used the tool myself and have seen a dramatic increase in my followers, as I’ll explain on the show! Fanbase came about after Ben grew his personal Twitter from 150 followers all the way up to 1.5 million over the course of two years. Together, they’ve helped more than 600 clients gain more than 40...

Duration: 00:52:14


E90: Finesse Your Marketing: From Funnels and Membership Sites to Online Courses and Bestseller Campaigns: Bart Baggett

7/12/2017
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Bart Baggett is a marketing expert, bestselling author, speaker, and leader of a marketing mastermind. He is also an expert in NLP and handwriting analysis. He understands marketing and the human behaviour behind the marketing concepts. Today, we discuss the creation of lead machines where trust is built through sharing information that answer real problems, and how understanding your business model and what you are selling is the basis for creating a marketing plan. We talk about...

Duration: 01:05:53


E89: Link Building Secrets of the Masters, Part 1 of 2: Christoph Cemper

7/5/2017
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My guest today is Christoph Cemper, a guru at link analysis who has been a noteworthy figure in the online marketing space since the early 2000s. He created the remarkable LinkResearchTools, an amazing toolset that can help you triage your bad links. One of the tricky (and frustrating) things about SEO is that once you’re penalized by Google, it can be hard to recover. This is particularly true for manual penalties, as opposed to algorithmic penalties. Today, we’ll chat about analyzing...

Duration: 00:52:25


E88: Close Six and Seven Figure Deals with These Powerful Distinctions: Ephraim Olschewski

6/28/2017
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My guest, Ephraim Olschewski, is someone who has had a profound impact on my life -- and I hope he will on yours as well. Ephraim is a high-performance coach for executives and business owners, with his rates starting at $100k a year for individuals and $1 million a year for organizations. Despite these high-value deals, he doesn’t use contracts at all. In this conversation, he explains the compelling reason why, and offers insight into how to show up powerfully in your business and the...

Duration: 01:07:13


E87: An Ingenious Cold Calling Approach that’s a Cash Machine for Your Business: Nick Cownie

6/21/2017
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We're joined today by Nick Cownie. Nick is an award-winning entrepreneur who specializes in rapid mindset change. He says that there’s one simple trick that builds rapport over the phone faster than any other: using the name of the person you’re talking to frequently through the conversation. Nick shares mindset techniques for overcoming the fear of rejection and turning cold calls into cash. Nick and I met in the Secret Society mastermind group, and I was so impressed with him that I...

Duration: 01:15:25


E86: Upleveling Your Online Marketing with Storytelling and Authenticity: Joel Comm

6/14/2017
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Today's Guest is Joel Comm, an internet pioneer who has been around since the early days of the world wide web. In addition to his work online, Joel is the New York Times bestselling author of over a dozen books, and has recently released a new one: Self-Employed: 50 Signs That You Might Be An Entrepreneur. We discuss the key strategies of marketing, including going viral, storytelling, and the art of providing valuable swag. Find Out More About Joel Here: joelcomm.com Joel Comm on...

Duration: 01:00:07


E85: Building Followers and Influence Through Social Media: Kim Garst

6/7/2017
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Today’s guest, Kim Garst, is one of the world’s most retweeted people among digital marketers, and her site, kimgarst.com, is one of the top social media resources. She’s also a renowned marketing strategist and the bestselling author of Will the Real You Please Stand Up: Show Up, Be Authentic, and Prosper in Social Media. In our chat, Kim discusses the path she took to become the powerful influencer she is today. Find Out More About Kim Here: kimgarst.com Kim Garst on LinkedIn Kim...

Duration: 00:48:16


E84: Inside the World's Leading Chinese SEO and Content Marketing Platform: Allen Qu

5/31/2017
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Today’s guest, Allen Qu, is the CEO of Netconcepts China, and a professor of online marketing at Beihang University. Where the United States have Google and Facebook, China has Baidu and WeChat. In our conversation, he shares the ins and outs of how to get the most out of marketing using Baidu and China’s biggest social platform WeChat. If search rankings in China matter to you, you will want to listen. Find Out More About Allen Here: Allen Qu on LinkedIn Allen Qu on...

Duration: 00:56:35


E83: Mobile Ranking Factors and How to Be Number One: Cindy Krum

5/24/2017
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My guest today, Cindy Krum, is the CEO and founder of the mobile marketing consultancy MobileMoxie. It’s more and more important every day to have a strong mobile presence, and while building native apps for Android and iOS may sound like the standard choice, it’s not necessarily the way to go. If it comes as a surprise to you that there are other options, or you knew that there are but want to learn more about them from a true expert, this is the perfect episode for you. Find Out More...

Duration: 00:56:59


E82: Advanced Digital Marketing Strategies That Get Results: Marty Weintraub

5/17/2017
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Today I’m delighted to bring you Marty Weintraub, the author of Killer Facebook Ads, The Complete Social Media Community Manager’s Guide and a guru at all things related to online marketing. In our conversation today, we take a deep, high-level dive into the world of marketing. If you’ve already got a solid grip on the basics and are hungry to expand your knowledge, this is the episode for you. We go into depth about topics such as segmentation, retargeting, and the importance of being...

Duration: 01:02:09


E81: Create Remarkable and Converting Facebook Ads: Nicholas Kusmich

5/10/2017
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Nick Kusmich is an absolute genius at Facebook advertising. He knows the ins and outs of Facebook ads and campaigns, and puts this knowledge to work to get his clients the best possible results. In this conversation, Nick talks about his new book, Give. He shares several formulas and frameworks that he uses successfully, including the four Ms (message, market, magnet, and mechanism) and SAGE (short, actionable, goal-oriented, and easy). In short, he shares a splash of that secret sauce...

Duration: 00:58:10

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