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Marketing Without the Marketing

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Content Strategy for Building Your Audience Content Marketing is about using content to create connections and build the trust of your audience. It's a much more “soft touch” approach, and it works best when it’s a part of your overall Content Strategy. The purpose of this podcast is to show you how to promote yourself or your business without coming off as self-promotional. Hosted by Michael Boezi of Control Mouse Media http://controlmouse.media.

Content Strategy for Building Your Audience Content Marketing is about using content to create connections and build the trust of your audience. It's a much more “soft touch” approach, and it works best when it’s a part of your overall Content Strategy. The purpose of this podcast is to show you how to promote yourself or your business without coming off as self-promotional. Hosted by Michael Boezi of Control Mouse Media http://controlmouse.media.
More Information

Location:

Boston , MA

Description:

Content Strategy for Building Your Audience Content Marketing is about using content to create connections and build the trust of your audience. It's a much more “soft touch” approach, and it works best when it’s a part of your overall Content Strategy. The purpose of this podcast is to show you how to promote yourself or your business without coming off as self-promotional. Hosted by Michael Boezi of Control Mouse Media http://controlmouse.media.

Twitter:

@mboezi

Language:

English

Contact:

617-477-9044


Episodes

Creativity Is a Business Imperative (Episode 117)

12/4/2017
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You can draw people in with your creativity. Or your can repel them with annoying ads. We have a choice, and my strong belief is that the storytellers and artists will win, while the aggressors and interruptors will fall behind. Let's commit to making every interaction with your audience either educate, inspire, enlighten, or entertain. The post Creativity Is a Business Imperative appeared first on Control Mouse Media.

Duration: 00:14:30


Advertising Offset Credits: Calculating the Cost of Ad Pollution (Episode 116)

11/27/2017
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If we look at advertising like pollution, could we make the worst offenders pay a price for making us suffer bad ads? In this week's episode, I explore the concept of Advertising Offset Credits and the cost of aggressive, self-serving advertising. The post Advertising Offset Credits: Calculating the Cost of Ad Pollution appeared first on Control Mouse Media.

Duration: 00:09:49


More Speculation About Facebook (Episode 115)

11/20/2017
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There are some big changes coming to Facebook. Continuing the thread from last week's episode, here is some speculation on how this might affect the Facebook Ad platform and a major change to the News Feed that Facebook is currently testing outside of the U.S. The post More Speculation About Facebook appeared first on Control Mouse Media.

Duration: 00:14:39


Facebook Is Headed for Trouble: The Coming Storm (Episode 114)

11/13/2017
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As the harsh spotlight illuminates dark posts, Russian ads and who-know-what-else, expect a backlash against Facebook. It may come in the form of regulations or user revolt, but it's going to change Facebook a lot. It's not a matter of if, but when. So if you use Facebook to promote your business or connect with customers, what can you do to prepare yourself? The post Facebook Is Headed for Trouble: The Coming Storm appeared first on Control Mouse Media.

Duration: 00:19:20


From Adversity to Acceleration: Business Growth Strategies from Kelly Roach (Episode 113)

11/6/2017
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Acceleration is something that most entrepreneurs seek, but often find to be out of reach. My guest this week is Kelly Roach, a former Fortune 500 executive who has an amazing story of career acceleration - both in her corporate career and in running her own agency. Kelly shares her story, along with strategies that you can apply to your own business. The post From Adversity to Acceleration: Business Growth Strategies from Kelly Roach appeared first on Control Mouse Media.

Duration: 00:30:03


How to Make Sure You Actually Own the Rights to Your Content (Episode 112)

10/30/2017
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Do you have someone creating content for you? A writer, designer, video producer, or developer? If so, you want to make sure that you have clear ownership of the rights to that content. Episode 112 is about the risks of not having an IP clause in your vendor contracts. The post How to Make Sure You Actually Own the Rights to Your Content appeared first on Control Mouse Media.

Duration: 00:10:53


The Customer Is Always Free to Go (Episode 111)

10/23/2017
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You can't force me to be loyal that's something you have to earn. Yet you see companies use a variety of methods to lock us in or make it difficult to leave. These cheap, short-term tactics may guarantee today's revenue, but they will never add up to tomorrow's loyalty. The post The Customer Is Always Free to Go appeared first on Control Mouse Media.

Duration: 00:18:16


Contracts Are Not a Trap (Episode 110)

10/16/2017
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Signing a contract is often a big commitment for a client, and I want them to feel like the investment is low-risk. Here's my counterintuitive approach to writing a contract that is clear and simple, fair to both sides, and starts from a point of mutual trust. The post Contracts Are Not a Trap appeared first on Control Mouse Media.

Duration: 00:16:40


Hourly Rate vs. Project Rate: Which Is Most Fair for Both Sides? (Episode 109)

10/2/2017
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Everyone advises to bill by the project (not by the hour) when you run a consulting business. In the 4 years that I've been doing it, I've found that the opposite is true. But it requires a few important principles to make sure that the exchange of value works for both sides. The post Hourly Rate vs. Project Rate: Which Is Most Fair for Both Sides? appeared first on Control Mouse Media.

Duration: 00:18:31


When to Ask for the Sale: Not Early and Often (Episode 108)

9/25/2017
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Conventional wisdom is to ask for the sale early and often. With today's consumers, it turns out that the opposite is true. Exhibiting a little patience and providing a lot of upfront value gets you away from the icky parts of self-promotion and it's more effective too. The post When to Ask for the Sale: Not Early and Often appeared first on Control Mouse Media.

Duration: 00:16:26


Non-Disclosure Agreements: Mistrust Is Not a Good Starting Point (Episode 107)

9/18/2017
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It may seem counterintuitive, but the NDA request is always a red flag to me. Mistrust is not a good starting point for any relationship plus it betrays a lack of self-confidence in your ability to execute. Is this really the message you wish to convey? Let's take a deeper look at Non-Disclosure Agreements: Pros and Cons. The post Non-Disclosure Agreements appeared first on Control Mouse Media.

Duration: 00:15:04


Execution Is Everything In Business

9/12/2017
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We tend to overvalue our own ideas I do it too. But it's always the execution that counts. This week's episode is about how to pick the right idea to bank on, how to develop it with continuous customer input, and how to assess whether or not the idea is actually succeeding. The post Execution Is Everything In Business appeared first on Control Mouse Media.

Duration: 00:15:28


Creating Content as a Business Asset

9/5/2017
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In short, running a good content strategy is a huge time investment. It takes a lot of effort, and let's face it it takes a long time to start seeing results. The only way to make it worth it is to treat everything you produce as if it's a renewable asset. The post Creating Content as a Business Asset appeared first on Control Mouse Media.

Duration: 00:10:20


Tweeting Is Believing, Tweeting Out Is Not (Episode 106)

8/28/2017
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Twitter is the best social platform for connecting with people you DON'T know already, making it a critical tool for finding new potential customers. So, why is it still not taken seriously? Episode 106 is about making a shift in mindset so that you can up your game and get more out of Twitter. The post Tweeting Is Believing, Tweeting Out Is Not appeared first on Control Mouse Media.

Duration: 00:11:24


Social Media Is a Waste of Time Without a Content Strategy (Episode 105)

8/21/2017
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If your plan is just to start "getting the word out there" by posting to Facebook or Twitter stop now. The outcomes will never be worth the time you put into it. You need a complete content strategy in order to make social media worthwhile. Here's a simple way to adjust your approach and the three advantages to doing so. The post Social Media Cannot Exist in a Vacuum appeared first on Control Mouse Media.

Duration: 00:15:15


Marketing and the Experimental Mindset (Episode 104)

8/14/2017
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One of my favorite quotes is, "If you're not measuring, you're not marketing." This has never been more true than it is today. What worked yesterday is not guaranteed to work tomorrow. Learn, measure, and iterate so that you can continue to optimize your marketing efforts. The post Marketing and the Experimental Mindset appeared first on Control Mouse Media.

Duration: 00:18:34


Soft-Touch Marketing Is More Effective (Episode 103)

8/7/2017
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Marketing often feels "icky" to small business owners, solo entrepreneurs, authors, and other creatives. When you ARE your brand, you don't want to be a self-promoter. Soft-touch marketing is the answer not only does it feel better, but in light of today's consumer behavior, it's also more effective too. The post Soft-Touch Marketing Is More Respectful and More Effective appeared first on Control Mouse Media.

Duration: 00:13:50


Stop Looking for Shortcuts (Episode 102)

7/31/2017
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Forging real connections with real customers take real effort. Every business owner knows this. So why do we behave differently when we get online? Why do we take social connections less seriously, and look for the SEO tricks and other quick fixes? The post Stop Looking for Shortcuts appeared first on Control Mouse Media.

Duration: 00:18:51


Marketing Is an Investment, Not a Cost (Episode 101)

7/24/2017
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Marketing should not be a one-time spend to get a one-time result. If you think of it as an investment instead, today's "spend" can continue to pay off years from now. Here's how to focus on the two most important investments you can make in your business. The post Marketing Is an Investment, Not a Cost appeared first on Control Mouse Media.

Duration: 00:13:57


Episode 100: I Am Not Special

7/17/2017
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When you set out to create something, do it to create a resource. Then it doesn't matter if organic growth is slow. You'll be creating a reusable business asset: That's content strategy in a nutshell. Episode 100 of this podcast is dedicated to you and your next big milestone. I am not special: You can do it too! The post Episode 100: I Am Not Special appeared first on Control Mouse Media.

Duration: 00:16:30

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